The Future of Marketing: Books by Bostonians

A Listmania! list by Scott Kirsner (Cambridge, MA)
(REAL NAME)   
The list author says: "Beantown, it turns out, is a hub of activity related to new approaches to marketing. Call it 'social media marketing,' 'inbound marketing,' or just 'new marketing' -- but the home of the Red Sox, 'Cheers,' and Paul Revere is also home to some revolutionary thinking about the changing relationship between companies and their customers.

I've tried to list the newest books first -- including a few that are still pre-orders."
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
1.  Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Dharmesh Shah
The list author says:
  "New book from Brian Halligan and Dharmesh Shah, co-founders of HubSpot in Cambridge, MA."
$17.96   Used & New from: $0.34
4.6 out of 5 stars  See all reviews (194 customer reviews)

Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click
2.  Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click by Larry Weber
The list author says:
  "The latest from Larry Weber, chairman of W2, founder of the Weber Group and former CEO of Interpublic's Advanced Marketing Services arm."
$22.22   Used & New from: $0.01
4.7 out of 5 stars  See all reviews (10 customer reviews)

Get Seen: Online Video Secrets to Building Your Business
3.  Get Seen: Online Video Secrets to Building Your Business by Steve Garfield
The list author says:
  "The first book from pioneering videoblogger, speaker and consultant Steve Garfield, based in Boston."
$15.79   Used & New from: $0.01
4.3 out of 5 stars  See all reviews (43 customer reviews) | 2 customer discussions

The Social Media Marketing Book
4.  The Social Media Marketing Book by Dan Zarrella
The list author says:
  "Dan is an inbound marketing manager at Cambridge-based HubSpot who has written for blogs like Mashable and ReadWriteWeb and has spoken at events like Search Engine Strategies and 140: The Twitter Conference."
$13.19   Used & New from: $0.01
4.0 out of 5 stars  See all reviews (43 customer reviews)

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
5.  Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan
The list author says:
  "The first book from Twitter guru Chris Brogan, president of New Marketing Labs and organizer of the Inbound Marketing Summit."
Used & New from: $0.01
4.4 out of 5 stars  See all reviews (116 customer reviews) | 2 customer discussions

See buying options
Twitter For Dummies
6.  Twitter For Dummies by Laura Fitton
The list author says:
  "Laura Fitton, a/k/a @pistachio on Twitter, is a consultant and founder of the Cambridge start-up Oneforty."
Used & New from: $0.01
4.2 out of 5 stars  See all reviews (16 customer reviews) | 1 customer discussion

See buying options
Fans, Friends And Followers: Building An Audience And A Creative Career In The Digital Age
7.  Fans, Friends And Followers: Building An Audience And A Creative Career In The Digital Age by Scott Kirsner
The list author says:
  "My own book... which focuses on how artists (filmmakers, musicians, writers, etc.) can market themselves and earn a living using social media tools and the Web."
$13.30   Used & New from: $0.01
4.8 out of 5 stars  See all reviews (27 customer reviews)

World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
8.  World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories by David Meerman Scott
The list author says:
  "The latest from David Meerman Scott, a former marketing exec for several local tech companies... now a sought-after marketing speaker and strategist."
$14.41   Used & New from: $0.01
4.6 out of 5 stars  See all reviews (79 customer reviews) | 2 customer discussions

Predictably Irrational: The Hidden Forces That Shape Our Decisions
9.  Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
The list author says:
  "A new classic on how we make decisions from Dan Ariely, who runs two research groups at MIT's Media Lab: The eRationality Research Group and the wonderfully-named Center for Advanced Hindsight."
$16.13   Used & New from: $2.82
4.2 out of 5 stars  See all reviews (742 customer reviews)

Me 2.0: Build a Powerful Brand to Achieve Career Success
10.  Me 2.0: Build a Powerful Brand to Achieve Career Success by Dan Schawbel
The list author says:
  "Dan Schawbel, a social media specialist at Mass.-based EMC Corp., offers his advice on personal brand-building."
Used & New from: $0.01
4.3 out of 5 stars  See all reviews (82 customer reviews)

See buying options
Socialnomics: How Social Media Transforms the Way We Live and Do Business
11.  Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman
The list author says:
  "Erik Qualman is the global VP of online marketing for EF Education, in Cambridge, MA."
Used & New from: $1.88
4.5 out of 5 stars  See all reviews (218 customer reviews) | 1 customer discussion

See buying options
YouTube and Video Marketing: An Hour a Day
12.  YouTube and Video Marketing: An Hour a Day by Greg Jarboe
The list author says:
  "Greg Jarboe is co-founder of the agency SEO-PR and a frequent speaker at the Search Engine Strategies and MarketingSherpa summits. He's also featured in the book Online Marketing Heroes."
Used & New from: $0.01
4.5 out of 5 stars  See all reviews (11 customer reviews)

See buying options
Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
13.  Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! by Paul Gillin
The list author says:
  "Paul Gillin was executive editor of Computerworld and founding editor at Tech Target. Now a research fellow at the Society for New Communications Research."
$11.17   Used & New from: $0.01
4.5 out of 5 stars  See all reviews (31 customer reviews) | 1 customer discussion

Marketing to the Social Web: How Digital Customer Communities Build Your Business
14.  Marketing to the Social Web: How Digital Customer Communities Build Your Business by Larry Weber
The list author says:
  "More from Weber."
$17.77   Used & New from: $0.01
4.0 out of 5 stars  See all reviews (37 customer reviews)

Groundswell: Winning in a World Transformed by Social Technologies
15.  Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li
The list author says:
  "Josh Bernoff is the top social media expert at Forrester Research (Cambridge, MA). Charlene Li is a former Bostonian now living in exile (Northern California.)"
Used & New from: $0.01
4.4 out of 5 stars  See all reviews (145 customer reviews)

See buying options
The Word of Mouth Manual: Volume II
16.  The Word of Mouth Manual: Volume II by Dave Balter
The list author says:
  "Dave Balter is the founder of Boston-based BzzAgent and co-founder of the Word of Mouth Marketing Association (WoMMA)."
Used & New from: $4.37
3.2 out of 5 stars  See all reviews (11 customer reviews)

See buying options
The New Influencers: A Marketer's Guide to the New Social Media
17.  The New Influencers: A Marketer's Guide to the New Social Media by Paul Gillin
The list author says:
  "More from Gillin."
Used & New from: $0.01
4.4 out of 5 stars  See all reviews (51 customer reviews) | 1 customer discussion

See buying options
The Provocateur: How a New Generation of Leaders are Building Communities, Not Just Companies
18.  The Provocateur: How a New Generation of Leaders are Building Communities, Not Just Companies by Larry Weber
The list author says:
  "More from Weber."
Used & New from: $0.01
3.2 out of 5 stars  See all reviews (12 customer reviews)

See buying options
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
19.  The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
The list author says:
  "More from Scott."
Used & New from: $0.01
4.5 out of 5 stars  See all reviews (199 customer reviews) | 3 customer discussions

See buying options
Grapevine: Why Buzz Was a Fad but Word of Mouth Is Forever
20.  Grapevine: Why Buzz Was a Fad but Word of Mouth Is Forever by John Butman
The list author says:
  "More from Balter."
Used & New from: $0.01
3.8 out of 5 stars  See all reviews (43 customer reviews)

See buying options
The Cluetrain Manifesto: 10th Anniversary Edition
21.  The Cluetrain Manifesto: 10th Anniversary Edition by Christopher Locke
The list author says:
  "Two of the authors, David Weinberger and Doc Searls, are now fellows at Harvard's Berkman Center for Internet and Society."
Used & New from: $0.01
4.2 out of 5 stars  See all reviews (17 customer reviews)

See buying options
Permission Marketing: Turning Strangers into Friends and Friends into Customers
22.  Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin
The list author says:
  "Seth is more of an honorary Bostonian -- but I can't resist. He did his undergrad at Tufts University. One of his first gigs was at Spinnaker Software, an educational software company in Cambridge. And he was a long-time columnist for Fast Company during its Boston era. (But Seth also now lives in exile, in New York.)"
$15.08   Used & New from: $0.01
4.2 out of 5 stars  See all reviews (198 customer reviews)

More Actions

Discover more about this author
 See all of their Listmania! lists
Make your own list
 Create a Listmania! list
View your page on Amazon.com
 Go to Your Profile page

Customer Discussions about products in this list
Discussion Replies Latest Post
I will periodically pick a random person that comments here to win a signed copy of Socialnomics 20 Nov 28, 2010
Hero's Journey Marketing(TM) & The Hero's Journey Entrepreneurship Secret(TM): 0 Jan 29, 2010
Join the Get Seen community 0 Dec 30, 2009
Publish in Kindle Format Please 1 Sep 12, 2009
What did we miss? 0 Aug 10, 2009
Short URL: http://bit.ly/GetSeen 0 Jul 14, 2009
A MUST read for anyone interested in Social Media 0 Jun 25, 2009
Reviews from real readers? 0 Mar 16, 2009
when does this release? 0 Nov 4, 2008
All the answers, in this easy to read book 1 Oct 8, 2008
Now that customers can buy over the Internet, is intrusive advertising ethical? 4 Sep 16, 2008
Do you have any social media marketing success stories? 0 Nov 4, 2007
 
   

About this Listmania!

 

Author

Scott Kirsner (Cambridge, MA)
(REAL NAME)   
Qualifications: Journalist & Author
Last updated: 8/24/09
Report abuse
    

More Listmania!

 

Get These Search Engine Marketing Books Get These Search Engine Marketing Books

Get These Search Engine Marketing Books: A list of 35 items by Sky's The Limit

Top Web Marketing books that build your brand and make you money Top Web Marketing books that build your brand and make you money

Top Web Marketing books that build your brand and make you money: A list of 35 items by Shelly Carson

Books About Web Traffic Books About Web Traffic

Books About Web Traffic: A list of 39 items by Sky's The Limit

Some Fantastic Google Optimization Books
Some Fantastic Google Optimization Books: A list of 39 items by Island

Books On Website Marketing
Books On Website Marketing: A list of 35 items by Island

   

More So You'd Like to...

 

Make Money! Make Money!

Make Money!: A guide of 24 items by Claudia

Get a Better Idea of Social Media Strategies Get a Better Idea of Social Media Strategies

Get a Better Idea of Social Media Strategies: A guide of 24 items by Claudia

Get Ahead in the Workplace Get Ahead in the Workplace

Get Ahead in the Workplace: A guide of 23 items by Grant

Learn about new media Learn about new media

Learn about new media: A guide of 26 items by Natasha

Know the steps to take to maximize LinkedIn usage Know the steps to take to maximize LinkedIn usage

Know the steps to take to maximize LinkedIn usage: A guide of 9 items by Wayne Breitbarth The Power Formula for LinkedIn Success