Marketing is the high profile subject of public, economic, and political opinion in the world today. Are consumers needs really being satisfied? Is marketing more concerned with rhetoric, spin, and jargon, than in actually seeking to satisfy customer needs? This book is critical and theoretical and raises important issues from leading marketing thinkers. It highlights positive statements and criticisms concerning marketing, and its role within business and as an academic subject in the 21st century.
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Book Description
Editorial Reviews
About the Author
Philip J. Kitchen is Chair of Strategic Marketing, The Business School, University of Hull.
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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First Sentence:
This book has been developed to suit needs of practitioners and students who wish to develop an understanding of marketing from an international standpoint. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
marketing spiral, routinised response behaviour, marketing diagonal, walter van waterschoot, retro marketing, social trustee, centred marketing, civic professionalism, behaviour typology, brand associations, marketing textbooks, marketplace power, corporate ability, marketing profession, buyer behaviour, buying situations, van raaij, marketing discipline, marketing instruments, corporate brands, marketing paradigm, van riel, buying behaviour, incremental returns, corporate branding Key Phrases - Capitalized Phrases (CAPs): (learn more)
Think Tank, Pure Single-Source, United States, Wroe Alderson, American Marketing Association, Second World War New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
This book has been developed to suit needs of practitioners and students who wish to develop an understanding of marketing from an international standpoint. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
marketing spiral, routinised response behaviour, marketing diagonal, walter van waterschoot, retro marketing, social trustee, centred marketing, civic professionalism, behaviour typology, brand associations, marketing textbooks, marketplace power, corporate ability, marketing profession, buyer behaviour, buying situations, van raaij, marketing discipline, marketing instruments, corporate brands, marketing paradigm, van riel, buying behaviour, incremental returns, corporate branding Key Phrases - Capitalized Phrases (CAPs): (learn more)
Think Tank, Pure Single-Source, United States, Wroe Alderson, American Marketing Association, Second World War New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 100
books:
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- No Logo: No Space, No Choice, No Jobs by Naomi Klein on 4 pages
- Marketing Research w/ Student DVD by Donald Cooper in Back Matter (1), and Back Matter (2)
- Communicating Globally: An Integrated Marketing Approach by Don E Schultz in Front Matter, and Back Matter
- in Front Matter, and Back Matter
- Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science by Shelby D. Hunt on page 6, and Back Matter
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