The Future of Marketing: Practical Strategies for Marketers in the Post-Internet Age [Paperback]

Cor Molenaar (Author)

Book Description

Publication Date: November 15, 2001 | Series: Financial Times Series

The world of mass marketing is dead. Consumers in once captive markets are now free to roam the world looking for a better deal. For them broadcast doesn't work -- you have to send them a message tailored to their needs; better yet, ask them a question. Is your marketing strategy keeping up with these recent social and technological changes? Consumers have changed the way they think forever. Are you ready for your customers having a greater sense of empowerment and higher expectations? This book will help you wrestle with the ever-growing demands of the technology-empowered customer. It will give you a solution to work towards, explain what has happened (in terms of strategy, the internet and marketing), where you stand and how you can gain a competitive advantage. "We recommend The Future of Marketing to you as a virtual roadmap for the future of business." Don Peppers & Martha Rogers, Ph.D., authors of The One to One Manager

Editorial Reviews

Review

"Cor's vision is clear and unambiguous. In a shifting, evolving economy where the customer has the upper hand, an organization's success or failure will depend largely on the strength of its customer-centric vision and the strategies that flow from that vision. This book will help you walk the winding path to success without getting lost along the way." Don Peppers & Martha Rogers, Ph.D., authors of The One to One Manager

From the Back Cover

The world of mass marketing is dead. Consumers in once captive markets are now free to roam the world looking for a better deal. For them broadcast doesn't work - you have to send them a message tailored to their needs; better yet, ask them a question.

Is your marketing strategy keeping up with these recent social and technological changes? Consumers have changed the way they think forever. Are you ready for your customers having a greater sense of empowerment and higher expectations?

This book will help you wrestle with the ever-growing demands of the technology-empowered customer. It will give you a solution to work towards, explain what has happened (in terms of strategy, the internet and marketing), where you stand and how you can gain a competitive advantage.

Customers now want you to remember who they are, understand their needs and provide them with a specific product to meet these needs. The internet has changed the way customers think forever. This book will help you to build your marketing strategy to attract, retain and grow profitable customers into the future.

The Future of Marketing examines the practical possibilities of the Web and presents a strategic model to help you choose the correct marketing tools to exploit and survive on the internet. This book will give you the ability to respond to this new marketing environment.

See all Editorial Reviews

Product Details

• Paperback: 288 pages
• Publisher: Financial Times Prentice Hall; 1st edition (November 15, 2001)
• Language: English
• ISBN-10: 0273654977
• ISBN-13: 978-0273654971
• Product Dimensions: 9.5 x 6.5 x 0.9 inches
• Shipping Weight: 1.4 pounds
• Amazon Best Sellers Rank: #2,693,173 in Books (See Top 100 in Books)