The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution (Hardcover)

~ (Author)
Key Phrases: pricing scientists, scientific pricing, pricing science, The Future of Pricing, United States, American Airlines (more...)

Editorial Reviews

Review

"The science of pricing and revenue management is revolutionizing the way companies approach profitable growth. In this delightful book, Andy Boyd gives us a very unique and very personal perspective of this business phenomenon. It is a must read for those interested in the hands-on views of a true pioneer in an important discipline."
 --Robert G. Cross, Chairman, Revenue Analytics and author of Revenue Management: Hard-Core Tactics for Market Domination

 

"Dr. Boyd has intertwined the history of an industry with the history of the world. Using examples from Copernicus, Jesus Christ, and Lenin, he weaves anecdotes of the airline industry, technology, technology companies, and the history of pricing and revenue management together into an easy-to-read story and even provides some useful poker tips along the way. While the book is centered on the airline industry, examples and concepts make it applicable to every industry. As at home in the classroom as in the living room, this book is a must read for anyone who has ever thought about pricing."

--Laura Preslan, Industry Solutions Director, Microsoft

Product Description

A story about science, technology, and people, The Future of Pricing provides an inside look at how airlines price tickets and how practices developed in the airline industry are now revolutionizing the world of pricing. Written for business professionals and students wanting to better understand the rapid growth of scientific pricing, the author draws upon his years of experience as Chief Scientist for a pricing software firm that has implemented over 250 pricing solutions with over 100 airlines and Fortune 500 companies. Using first-hand accounts, interviews, anecdotes, and examples, the book explores how leading companies have dealt with obstacles ranging from stubborn sales agents to overly zealous scientists to emerge as powerful, rational pricing organizations.

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Product Details Hardcover: 208 pages Publisher: Palgrave Macmillan; 1st edition (October 16, 2007) Language: English ISBN-10: 0230600190 ISBN-13: 978-0230600195 Product Dimensions: 9.2 x 6.2 x 1.1 inches Shipping Weight: 13.6 ounces (View shipping rates and policies) Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews) Amazon.com Sales Rank: #403,409 in Books (See Bestsellers in Books) Popular in these categories: (What's this?) #37 in  Books > Business & Investing > Industries & Professions > Transportation #39 in  Books > Business & Investing > Management & Leadership > Pricing

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More About the Author

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Front Cover | Table of Contents | First Pages | Index | Surprise Me!

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Inside This Book (learn more)

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
pricing scientists, scientific pricing, pricing science, operational pricing, fare classes, airline ticket pricing, fare products, revenue management system, screen bias, legacy carriers, pricing departments, flight leg, airline pricing, setting fares, pricing software, flight network, forecast method, travel providers, flight itinerary, charging different prices

Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Future of Pricing, United States, American Airlines, Los Angeles, Rental Cars, Cruise Ships, Upon Arrival, Pricing's Many Faces, The Scientists, The Coming Revolution, San Francisco, Nobel Prize, Continental Airlines, Las Vegas, Middle Ages, Hong Kong, The State of Pricing, Civil Aeronautics Board, Management Science, Potential Guest, Florida Express, Number of Sessions, Bob Crandall, New York-Chicago-Fargo, Edelman Prize

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Front Cover | Table of Contents | First Pages | Index | Surprise Me!

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What Do Customers Ultimately Buy After Viewing This Item?

	75% buy the item featured on this page: The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution 4.0 out of 5 stars (2) $41.34
	10% buy Pricing and Revenue Optimization 4.3 out of 5 stars (6) $50.89
	6% buy The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) 4.8 out of 5 stars (43) $57.65
	5% buy Revenue Management 3.6 out of 5 stars (16) $10.85

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Customer Reviews

2 Reviews 5 star:  (1) 4 star:    (0) 3 star:  (1) 2 star:    (0) 1 star:    (0)           Average Customer Review 4.0 out of 5 stars (2 customer reviews)		Share your thoughts with other customers:
Most Helpful Customer Reviews 13 of 13 people found the following review helpful: 3.0 out of 5 stars Easily read - easily forgotten, March 3, 2008 By  a reader - See all my reviews Amazon Verified Purchase The Future of Pricing is a short book which presents some of the scientific techniques that airlines use to price tickets and discusses how these techniques may become common to other industries. The style is engaging and the examples are applied. The book hooked me. However I found the content lacking. The author comments in the preface that he didn't want to write a 'guru book' nor a personal memoir. It's a pity because either style would have been better than the current book. The book does not contain math. This limits its appeal to people like me who want more formality and a more thorough understanding of the science. However, the book presents subjects that are complex enough that I doubt a naive reader would enjoy it. In a word, it's neither here nor there, hitting an unfortunate middle ground. If you are looking for a short and entertaining read about pricing, this is a great book. If you are looking for a more 'meaty' book, you may be disappointed. 3 of 4 people found the following review helpful: 5.0 out of 5 stars Great look at how airlines use math and science to set fares , June 30, 2008 By  Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER)    (REAL NAME)    Sometimes the most obvious business practices are the most complicated - and the most interesting. This is the case with airline pricing, so E. Andrew Boyd has chosen a great topic. As an expert in the esoteric field of operations research, he has done business readers a great service by presenting the history, evolution, theory and practice of airline pricing, and by tracking how it revolutionized pricing in many other industries. Boyd weaves his personal stories and insights about mathematics, gambling and airline history into a very readable, high-level business book. While this is a seemingly esoteric topic, getAbstract highly recommends his book to those in the transportation, travel, tourism and restaurant businesses. It will be especially valuable to intrepid executives in other industries who want to push the frontiers of pricing based on the latest science about operations.		Ad feedback   Search Customer Reviews Only search this product's reviews

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Product Details

• Hardcover: 208 pages
• Publisher: Palgrave Macmillan; 1st edition (October 16, 2007)
• Language: English
• ISBN-10: 0230600190
• ISBN-13: 978-0230600195
• Product Dimensions: 9.2 x 6.2 x 1.1 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #403,409 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #37 in	Books > Business & Investing > Industries & Professions > Transportation
  #39 in	Books > Business & Investing > Management & Leadership > Pricing

Customer Reviews

Most Helpful Customer Reviews

13 of 13 people found the following review helpful:

3.0 out of 5 stars Easily read - easily forgotten, March 3, 2008

By	a reader - See all my reviews

Amazon Verified Purchase

The Future of Pricing is a short book which presents some of the scientific techniques that airlines use to price tickets and discusses how these techniques may become common to other industries. The style is engaging and the examples are applied. The book hooked me.

However I found the content lacking. The author comments in the preface that he didn't want to write a 'guru book' nor a personal memoir. It's a pity because either style would have been better than the current book. The book does not contain math. This limits its appeal to people like me who want more formality and a more thorough understanding of the science. However, the book presents subjects that are complex enough that I doubt a naive reader would enjoy it. In a word, it's neither here nor there, hitting an unfortunate middle ground.

If you are looking for a short and entertaining read about pricing, this is a great book. If you are looking for a more 'meaty' book, you may be disappointed.

3 of 4 people found the following review helpful:

5.0 out of 5 stars Great look at how airlines use math and science to set fares , June 30, 2008

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER)    (REAL NAME)

Sometimes the most obvious business practices are the most complicated - and the most interesting. This is the case with airline pricing, so E. Andrew Boyd has chosen a great topic. As an expert in the esoteric field of operations research, he has done business readers a great service by presenting the history, evolution, theory and practice of airline pricing, and by tracking how it revolutionized pricing in many other industries. Boyd weaves his personal stories and insights about mathematics, gambling and airline history into a very readable, high-level business book. While this is a seemingly esoteric topic, getAbstract highly recommends his book to those in the transportation, travel, tourism and restaurant businesses. It will be especially valuable to intrepid executives in other industries who want to push the frontiers of pricing based on the latest science about operations.