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Toffler's main concern is with the recognition that while a human being's capacity to adjust physically, psychologically, and socially to this torrent of change is finite and quite limited, the pace of change is increasing and expanding into more and more areas of individuals' lives. Moreover, no one is asking for these profound and endless changes; they stem more from the economic impulses of the marketplace than from any kind of consumer demand, and perhaps we should be asking to what extent this flood of innovations actually enhances our lives, and personal convenience associated with all these innovations and technological improvements are worth the social, economic, and political change that follows in its wake.
The term "future shock" refers to what happens when people are no longer able to cope with the pace of change. All sorts of symptoms and maladies results, ranging from depression to bizarre behavior to increases in susceptability to disease to absolute emotional breakdown.
... Read more ›Toffler's main argument is that humanity, as of 1970, is in the midst of an enormous shift from an industrial society to a super-industrial society. This new society will be characterized by such things as an acceleration of images, words, ideas, and technologies that could possibly overwhelm mankind (Sound familiar? Watch the news tonight and see how many graphics float by on the screen). Mankind will suffer a serious disconnect when these new ideas reach their fruition (if not well before then). This disconnect is "future shock," an inability to process the enormous amounts of information and change associated with the super-industrial revolution. Toffler likens future shock to the same sort of disorientation that a person experiences when he moves to a new area, or a new country, and suffers a severing of all he has known. While some people can adjust with seeming ease to this kind of dislocation, most of us suffer various maladies from this "shock." Toffler ends up attributing most of societies ills to this jarring social shock. Crime, drug use, the disintegration of society, the burgeoning of quasi-religious movements: all of these are symptoms of a society that can no longer cope with the vast amounts of information and change that technology is bringing about.
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