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Futurecast: What Today's Trends Mean for Tomorrow's World [Hardcover]

George Barna
4.1 out of 5 stars  See all reviews (29 customer reviews)

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Book Description

May 18, 2011
The world and culture are changing at a pace beyond anything ever seen in history. But where will all these changes lead? What’s in store for our government, economy, families, and churches? Between the Internet and other news media, we’re getting a lot of opinions, but the challenge is finding accurate facts that give us a real sense of what’s happening—and what’s likely to come. In Futurecast, bestselling author and renowned researcher George Barna presents a timely look at the world we’re creating every day, and offers solid data to show the path our country is on and the emerging trends that will shape our world—and change each of our lives.

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Editorial Reviews

From the Inside Flap

There are three types of people when it comes to the future: those who will watch what happens, those who will make it happen, and those who will wonder what happened. Which will you be?

Our society has widespread and unprecedented access to information, but what do we do with it all? Who do we trust to accurately track our societal trends, interpret them, and see possibilities for the future—and how can we help to shape that future?

The answers lie in Futurecast, an insider glimpse of today’s world—and tomorrow’s. Researcher George Barna will inform you about the trends that are soon to change your life and environment, equip you to face them, and encourage you to stand among the visionaries who create the future rather than react to it.

From the Back Cover

New information on the trends that are shaping our world—and are about to change your life. Our world is changing at a pace beyond anything ever seen in history. But where will all these cultural shifts lead? What’s in store for our government, economy, families, and churches? We need accurate information that will give us a real sense of what’s happening now—and what’s about to happen—in key areas of our lives, including Family life, Technology, Media and entertainment, Attitudes and values, Religious beliefs and behavior

In Futurecast, bestselling author and renowned researcher George Barna presents a timely look at the world we’re creating every day. He offers solid data to show the path society is on, a guide to what’s coming next, and unparalleled insights into how we can prepare for the changes that lie ahead.

Product Details

  • Hardcover: 288 pages
  • Publisher: BarnaBooks (May 18, 2011)
  • Language: English
  • ISBN-10: 1414324065
  • ISBN-13: 978-1414324067
  • Product Dimensions: 6.2 x 1 x 9.1 inches
  • Shipping Weight: 2.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (29 customer reviews)
  • Amazon Best Sellers Rank: #660,106 in Books (See Top 100 in Books)

More About the Author

George Barna was raised and educated on the East Coast before moving to California in the early 1980s. He held executive positions in advertising, public policy, political campaigns, and media/marketing research before beginning his own company, the Barna Research Group (now The Barna Group), in 1984. The firm analyzes American culture and creates resources and experiences designed to facilitate moral and spiritual transformation. Located in Ventura, California, The Barna Group provides primary research as well as developmental resources and analytic diagnostics. The company has served several hundred parachurch ministries and thousands of Christian churches throughout the country. It has also supplied research to for-profit corporations such as Ford Motor Company, The Walt Disney Company, Visa USA, and Prudential, and has assisted the U.S. Navy and U.S. Army as well.



To date, George Barna has written more than 40 books, predominantly in the areas of leadership, trends, spiritual development, and church health. Included among them are bestsellers such as Revolution, Transforming Children into Spiritual Champions, The Frog in the Kettle, The Power of Vision, and Pagan Christianity? Several of his books have received national awards. He has also written for numerous periodicals and has published various syndicated reports on topics related to faith and lifestyle. He also writes a bimonthly research report, The Barna Update, which is accessed by hundreds of thousands of people through his firm's Web site (www.barna.org). His work is frequently cited as an authoritative source by the media. He has been hailed as "the most quoted person in the Christian church today" and is counted among its most influential leaders. In 2009, George initiated Metaformation, a new organization designed to help people maximize their potential. More information about his current projects is available from www.georgebarna.com.



Barna is a popular speaker at ministry conferences around the world and has taught at several universities and seminaries. He has served as a pastor of a large multiethnic church, has been involved in several church plants, and currently leads an organic church. He has served on the board of directors of various organizations. After graduating summa cum laude from Boston College, Barna earned two master's degrees from Rutgers University. At Rutgers, he was awarded the Eagleton Fellowship. He also received a doctorate from Dallas Baptist University. He lives with his wife and their three daughters in Southern California. He enjoys spending time with his family, writing, reading novels, playing and listening to guitar, relaxing on the beach, visiting bookstores, and eating pizza.



Customer Reviews

Most Helpful Customer Reviews
9 of 9 people found the following review helpful
4.0 out of 5 stars A plausible picture of the future June 23, 2011
Format:Hardcover
We live in changing times. What does it all mean? How far have we come? All of these questions ultimately lead to a rather big question: where is it all headed?

Even in seemingly less transitional periods in history, mankind has always sought to know what will happen in the future. While it is foolish to attempt to make grand declarations about the nature of the future, it is possible to get a glimpse of what might be based upon current trends-- and this is what George Barna attempts to do in Futurecast: What Today's Trends Mean for Tomorrow's World. He uses the data obtained by Barna studies over the past few years to chart the ideas, attitudes, and behavioral patterns of Americans of all ages, and based upon the trends that exist today, seeks to present a plausible picture of the types of attitudes that will be prevalent over the next few decades.

The book begins with more "secular" themes, describing current trends regarding lifestyle, family, attitudes, values, media, technology, and the like. Most of what is described in this section would be intuitive for a lot of people: expectation of greater use of online and electronic media; growing diversity in lifestyles and choices and the acceptance thereof; weakening commitments to the concept of absolute truth, let alone morality. One sobering statistic: 15% of polled teenagers believe that there is such a thing as absolute truth. That means that 85% have bought in to the relativist/postmodernist view of truth to some extent-- and that will impact the future!

One trend that made sense when I heard it yet with which I was not as familiar was the growing acceptance of mediocrity in work on account of the emphasis on process. In Barna's designation I am on the tail end of the "Busters," and my children are all "Digitals." The "Mosaic" generation in between has been greatly impacted by the emphasis on self-esteem, effort, and process irrespective of accomplished result (as well described in "How To Land Your Kid in Therapy", by Lori Gottlieb, The Atlantic July/August 2011: [...]). For this generation overall, value is placed more on process and collaboration than excellence in the final product. It was interesting to me since I am not that old but still feel the disconnect between the drive for excellence with which I was raised and in which I was cultured versus this new trend-- a microcosm of the daunting challenge of different generations attempting to come to an understanding with each other.

The second half of the book focuses more on the "spiritual" side: religious beliefs, religious practice, and institutional faith. Everything described in this section is consistent with what one would hear in other books by Barna and other books of this genre: a majority profess Christianity while a small minority gets anywhere near to a Biblical worldview (reckoned at less than 5%, and less than .5% of teenagers) and having a faith that really impacts their life; people have stronger belief in God, Jesus, and the Bible than in churches and ecclesiastical institutions; mainline Protestantism is in decline at the expense of evangelicals, especially charismatics, and the drive toward less institutional forms of religiosity and toward more "organic" and "spiritually meaningful" associations and groups. Barna's prejudice toward house churches is present although would likely be missed by people who have not read previous books by him.

The book concludes with chapters describing the projected demographic profile of America in the first half of this century along with a conclusion intended to spur the reader to action: these trends exist today but they are not dictators. The trends can be redirected.

It is a nice, hopeful conclusion, and I share in Barna's view that the best way to see transformation is when people submit to Jesus our Lord and prove willing to accomplish spiritual transformation through their obedience to Christ and the strength which He supplies toward believers.

Barna is Evangelical, and a fan of the house churches, and so the appropriate warnings about faith only and whatnot apply; likewise, he peculiarly emphasizes the idea that all spiritual gifts must be supernatural in nature, an emphasis that does not seem to be all that necessary. Yes, God gives people abilities, but that need not be supernatural-- we all find ourselves to be talented in various ways, and since God has made us, those more "natural" abilities are as much gifts from God as anything "supernatural" which He could bestow. There are also hints at many points in the book exemplifying connections between faithfulness and a certain conservative political affiliation and view of America, which is also not at all necessary.

This book is highly recommended for all who want to have an impact on the future toward the advancement of the glory of our Lord Jesus inasmuch as Barna, in my view, accurately describes much of the current condition of things and where it is likely to be headed. And, faithful to my generation, I will say that the trends "are what they are." They can be lamented and they can be decried; there would be sufficient reason for either or both. But what good will lamenting and decrying them do? Better to understand the situation on the ground so as to develop ways of communicating with people with radically different worldviews to persuade them that their worldview is insufficient and does not make the best sense of all the evidence at our disposal. Working to challenge ideas and to persuade men regarding Jesus the Christ and obedience to Him, consistent with 2 Corinthians 5:11 and 10:5, will be more effective to advance the Kingdom and God's purposes than yelling, screaming, and attempting to dogmatically assert the ideologies of a bygone era. Yet all of this must begin by being informed of the situation-- and for this, Barna's book is quite helpful.

*--book received as part of early review program
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6 of 6 people found the following review helpful
4.0 out of 5 stars Claim to be a Christian? READ THIS BOOK! November 16, 2011
Format:Hardcover
In George Barna's most recent work, FUTURECAST - what TODAY'S TRENDS mean for TOMORROW'S WORLD (Tyndale House Publishers) we are, once again, provided with a synthesis of piles - mounds - mountains of research regarding the spiritual health of America - from the Christian perspective.

Needless to say, America is struggling through difficult times.

Enter George Barna and FUTURECAST. At his own admission, Barna has a new perspective on a fundamental element seemingly overlooked or currently missing as a key to the "spiritual health" of America...a return to "the way Jesus did things - changing one life at a time."

In the first part of the book, Barna characterizes the distinct changes that have become resident in America since 2007: loss of illusory wealth, heightened uncertainty, a decline in hopefulness (optimism), fear, etc.

Barna cites a "polarization within the American population regarding moral and spiritual matters that boils down to an inconsistency between how people see themselves and how they behave. (p. 11-12). Furthermore, he characterizes this phenomenon in this way: "Americans have become comfortable maintaining a belief in opposites." Translation: saying one thing and behaving contrary to that verbal utterance.

The book delves extensively into the issues of American family life, attitudes and values, media,technology and entertainment, Religious beliefs, Religious behavior, Institutional faith, Demographics and a conclusion that "Together we can redirect these trends."

Frankly, there is much that is new in this book. To attempt to summarize it here would be a task that I become weary even contemplating. THIS IS A BOOK WORTHY OF STUDY.

As a point of full disclosure, my personal library contains almost every book George Barna has ever published. I find both the research that his writings synthesize so succinctly, - and the heart of a man who cares passionately about the spiritual health of this nation - unavoidably essential reading.

Trained as a sociologist in graduate school with a focus on social research and survey research, The Barna Group's work has had an intellectual and spiritual attraction for me. HOWEVER, that's not to say that I agree with everything Barna has to say.

FUTURECAST highlights one of the truly problematic issues faced by social researchers attempting to measure Christian America's spiritual health. As Barna states on page 124:

"there must be a connection between claiming the name of Jesus and one's lifestyle and choices. Yet, it appears that millions of self-described Christians are more like Lincoln's five-legged dog: They embrace the title without backing it up with visible proof of their allegiance."

Asa Barna's protege David Kinnaman has stated in hs book unChristian - What a New Generation Really Thinks About Christianity - And Why It Matters: "We can't change what we are known for unless we change how we live." (p. 231).

The two appear to be of one mind on the theisi of changing one life at a time. Listen to the following from David Kinnaman's most recent book, You Lost Me: Why Young Christians Are Leaving Church and Rethinking Faith:

"We are at a critical point in the life of the North American church; the Christian community must rethink our efforts to make disciples. Many of the assumptions on which we have built our work with young people are rooted in modern, mechanistic , and mass production paradigms. Some (though not all) ministries have taken cues from the assembly line, doing everything poissible to streamline the manufacture of shiny new Jesus-followers, fresh from the factory floor. But disciples cannot be mass produced. Disciples are handmade one relationship at a time." (pp.12-13).

Yet, here's the challenge I referred to several paragraphs above regarding the measurement of an individuals spiritual state:

1. If you know that the verbal responses you receive from those you interview varies distinctly and significantly from their behavior - has the degree of the reliability of the findings you are reporting been compromised?

2. Answer to # 1 above..."No, not if you are measuring their behavior as well and thus, have a basis for comparing verbal responses to actual behaviors."

3. Yet, there's a third possibility that Futurecast brought to light for me: Perhaps we are at a point where new methods of behavioral data collection are essential and helpful in measuring the "faith equation" for human beings.

FUTURECAST cannot be accurately characterized as "just another condemnation" of Christianity in America, the Church or self-proclaimed Christians. It's a gut check, a reality check - not simply painting a brutally truthful, yet hard to swallow reality (that's what prophets do you know); but a treatise that contains solutions to the conundrums so identified by the years of research Barna meticulously sorts through and interprets for the reader.

Finally, one would be remiss to recognize the sheer dedication of the author, as evidenced by his book (also published in 2011 by George Barna) entitled Maximum Faith - Live Like Jesus - Experience Genuine Transformation. It's in this volume where Barna reveals the results of research that show, "Of all the adults who make a profession of faith in Christ - that is, they become "born again" - there is surprisingly little to show for the effort. On numerous occasions Jesus talked about the fact that you can tell Christians by the spiritual fruit they bear, but the data suggest that just one out of every ten adults who accept Jesus as their Savior make any substantial changes in their spiritual routines." (pp.25-26)...."It's time to acknowledge that the institutional, programmatic approach to facilitating true faith is as broken as it can get - much more broken than the people being numbered among God's chosen one's." (p.185).

My suggestion: Read Futurecast before you read Maximum Faith. Actually, Read them BOTH. You really can't get the entire picture of picture of the challenge and the solutions being defined by George Barna unless you do! Claim to Be A Christian? Grab BOTH these books today.

George Barna - A bold and courageous man, eminently gifted, who believes all things are possible - with Jesus Christ.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Detailed and Fascinating September 5, 2011
Format:Hardcover
If you enjoy reading about statistics and trends, those changes that affect families, churches, government, and economy, you will enjoy Future Cast. Renowned researcher George Barna includes some new and interesting information on how the world around us is changing, including how technology is changing the way we think and act. He not only presents the information, but equips and encourages the reader to shape the future. This book presents a lot of interesting factual tidbits, but also encouragement on how to live as Christ followers in this day and age.

Based on research, here are some interesting points:

"Technology provides useful tools, but we must be careful not to take the lazy way and use technology as a substitute for relationship. Life is about knowing, loving, and serving God and other people. Technology simply provides tools for the journey. " p. 25

"Today constructs such as citizenship, the common good, and even community interest are foreign to our way of thinking. Instead, it's all about me." p. 60

"The research shows an embarrassing gap between what the Christian public describes as morally acceptable media fare and the media content they personally consume." p. 120

Topics covered include: lifestyles, family life, attitudes & values, media and technology, religious beliefs and behavior, institutional faith, and redirecting trends.

Although there maybe what seems to be a lot of `bad news' in this book, Barna also encourages people to live out their faith and make a difference in the world.

I found this book detailed, fascinating and informative! If you like learning about faith and culture and how our world is quickly changing, you will appreciate reading this, too.

I have received a complimentary copy of this book for review purposes from Tyndale House. All opinions are my own.
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Most Recent Customer Reviews
5.0 out of 5 stars Futurecast
This man can make collecting data interesting. His analysis of where current trends are taking us is enlightening, but also the idea that if we know the trends, we can change the... Read more
Published 8 months ago by Ann J. Guckert
4.0 out of 5 stars Not my usual choice, but a good read
Normally, a book on statistics would be dry as dirt, but George Barna writes with wit and insight that make "Futurecast" enjoyable reading. Rather than just list numbers, Mr. Read more
Published 9 months ago by Deena Peterson
5.0 out of 5 stars Amazing!
Barna does it again with an insightful look into the future. This is a great follow to his other works. Highly recommended!
Published 12 months ago by Hummingbird
4.0 out of 5 stars Neat Insights, Facts, and Figures Are Where Things Are Headed
I enjoyed reading this book as I normally have trouble reading a book that has a ton of stats, figures and data. Read more
Published 12 months ago by Jonathan Milligan
4.0 out of 5 stars Detailed!
The headline on the cover of this book reads "Extensive new research..." They weren't kidding.

This book is PACKED with statistics, studies, facts, and general... Read more
Published 17 months ago by Lindsey R. Whitney
3.0 out of 5 stars Futurecast
FUTURECAST
By George Barna
Published By Tyndale House Publishers, Inc.

Are you one who can't get enough statistics? Read more
Published 19 months ago by Lori Behrens
4.0 out of 5 stars Not quite what I was expecting
Hi,

This books first two chapters are quantitative and then it turns into qualitative talk. The book is pushing a right wing conservative viewpoint. Read more
Published 19 months ago by Aaron Cavanaugh
3.0 out of 5 stars Barna wants Christians to be more data-driven for effectiveness
Pollster George Barna has been collecting and analyzing data trends for many years, particularly from a Christian perspective. Read more
Published 20 months ago by Cathy Duffy
4.0 out of 5 stars Great Book on Current Trending
I received a copy of this book free of charge from the publisher for the purpose of review.

This is a fun book for me to review because I am a lover of statistics and... Read more
Published 22 months ago by Angela Parsley
4.0 out of 5 stars FutureCast
"FUTURECAST" What Today's Trends mean for Tomorrow's World
By George Barna

The purpose of this book is to chart some trends that are taking place in the US. Read more
Published 22 months ago by Brian Johnson
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