- Paperback: 252 pages
- Publisher: Futurehit, Inc. (September 30, 2009)
- Language: English
- ISBN-10: 0615285708
- ISBN-13: 978-0615285702
- Product Dimensions: 5.5 x 0.6 x 8.5 inches
- Shipping Weight: 10.4 ounces (View shipping rates and policies)
- Average Customer Review: 4.4 out of 5 stars See all reviews (14 customer reviews)
- Amazon Best Sellers Rank: #1,434,778 in Books (See Top 100 in Books)
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Top Customer Reviews
Perhaps the book should be focused on identifying trends and themes that arose in pop music in the past, rather than attempting to plot future trends. As a predictive tool, the model holds minimal value. While there is certainly the need to balance creative expression with commercial appeal, its unclear how artists should actually proceed. Should they simply take Frank's advice and write longer songs with more chord changes, that will somehow appeal across traditional genres? If anything, this work could be more effective in combating the mindset of modern (corporate-owned) labels who have attempted to make hits more homogenous across a broad spectrum.
What is not addressed - or, at least what I did not take away from the book - is the importance of crafting good songs. Any song writer, music publisher, or record label executive can examine the common characteristics of hit songs from years gone by, but incorporating those elements will not insure a hit. In some ways trying to predict trends, and even hit songs, is like trying to nail Jell-O to the wall. For me, the book left me with the idea - and these are not Franks' words - that when the trends are all "zigging," you need to "zag."
For fans of Seth Godin and Malcolm Gladwell, this book is written in a simple, easy-to-digest manner and offers up great case studies. It will make you think differently about how songs should be structured or why certain songs stick in your head easier than others.
It's perfect for anyone passionate about music creation and music marketing. I market music online for a living and think everyone that works in the music business should read this.
The digital revolution has made music discovery harder. On any given week, 15,000 new songs can be released through legal digital channels. This book analyzes past and present trends and gives great insight into how people listen and consume music today.
For example, in the digital world all songs start at zero seconds. Most listeners will hit the skip button in the first 7 seconds if the song doesn't grab them. Did you know that songs must play for a minimum of sixty seconds to count as a play and generate royalty money?
After reading this book, you will want to make a list of all the tips you discover a for quick reference.
I really believe it will make you look at the song creation process differently and give you a leg up over the competition.
Frank doesn't purport to make your music more artistic; instead, he suggests how to make your output catch and retain someone's attention - be they radio or digital stream listeners, the CD/MP3-buying public, a radio station's music director, or a television show's music coordinator. In that sense, he's a hit-song mercenary, but after reading his book you'll understand that getting heard amid the fire hose of music passing through the Internet isn't always a simple task of just making great music. His analysis of industry changes suggests the impact they've had on song construction. He explains the results of transitioning from 78s to 45s to LPs, describes how listening habits and hit selection were altered by the 45 changer, and why song intros grew longer as automated programming systems favored records that left more room for ads to be read live by DJs.
The need to make your songs catchy and sticky is underlined by the ease with which modern listeners can change channel (due to digital radio tuners) and instantly skip a song (due to the capacities of MP3 players and streaming music services).Read more ›
Most Recent Customer Reviews
I had the chance to meet Jay Frank at a music conference where he spoke on the Futurehit.DNA book. His insight in this book is priceless and gives you tons of insight on the... Read morePublished 12 months ago by Brittnee Laverty
Lots of history and lots of evidence supporting his FutureHIT.DNA theory. I love every bit of it.Published 13 months ago by Mike
Excellent explanations of who what why and where and how we got in the present situation and how to move forward...Published on August 3, 2013 by studio guy
Really great book. Provides a lot of insight. If you write music, perform music, or work within he music industry this is a must read!Published on March 20, 2011 by TR
I learned about this book by watching one of the Taxi.com video productions. The books contains something like 15 suggestions as to how to adapt music productions to interface with... Read morePublished on March 11, 2011 by R. Johnson
This is my new go -to book for inspiration. I keep it handy while songwriting because the main points that Jay presents are so resonant with modern music creation ... Read morePublished on December 9, 2010 by kites & crows
I downloaded a sample of this book, and seriously debated whether someone who would write "irregardless", backed by a publisher whose proofreader let this one slip, could possibly... Read morePublished on June 3, 2010 by Musitek
FutureHit.DNA is a unique perspective on what may be the best way to make a song a hit. The information is not just from your typical viewpoint, it's from an ultimate insider with... Read morePublished on May 28, 2010 by G.Franklin Rutherford
After being in the music business for 10 years, you think you know almost everything. Jay Frank tells you something that you didn't expect. Read morePublished on February 11, 2010 by Shelly Hartman