Futurewise: The Six Faces of Global Change [Paperback]

Patrick Dixon (Author)

Book Description

Publication Date: January 1, 2007

The pace of change in the past two decades has been extraordinary and it has become much harder for businesses to anticipate the environment in which they will be operating not far down the line - how markets and marketing will change, how employees and consumers behaviour and attitudes will change. Patrick Dixon has been at the forefront of those who have identified the ways things are going and in this fourth edition of his highly acclaimed book he brings us right up to date on what the future holds - how things are becoming ever Faster , more Urban, more Tribal, more Universal, more Radical and more Ethical Click here for the author's website.

Editorial Reviews

Review

"Very readable . . . covers a staggeringly wide subject range."--Professional Manager

"Patrick Dixon has written a fascinating and in some ways terrifying book. It is a vital read if you want to get a glimpse of what the future may hold for all of us."--Business Executive Magazine

About the Author

Patrick Dixon was named as one of today's 50 most influential business thinkers in a recent executive survey. He advises many global companies and is a regular commentator on TV and radio. A Fellow of the London Business School, a Visiting Professor at the European School of Management and Technology, and author of 12 books, including Building a Better

Product Details

• Paperback: 288 pages
• Publisher: Profile Books; 4 edition (January 1, 2007)
• Language: English
• ISBN-10: 1861978146
• ISBN-13: 978-1861978141
• Product Dimensions: 7.8 x 5.5 x 0.8 inches
• Shipping Weight: 9.1 ounces (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,072,764 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

3.0 out of 5 stars Quick and Interesting, September 7, 2009

By 

Michael J. Corliss "Philosopher" (Washington, DC) - See all my reviews
(REAL NAME)   

This review is from: Futurewise: The Six Faces of Global Change (Paperback)

This book is written in bullet points. A lot of times it feels like a rough draft. The author makes many interesting points, and it definitely kept my interest, but it wasn't very cohesive. There were abrupt changes of topic, and the overall division of the material was contrived and I think it detracted from the point.

As for the point, I wish the author had done a better job of citing information. He often presents factual information, but never provides the source for anything he says. This is even more of a problem than usual, because at times it isn't clear whether he's making a prediction or citing a study.

I also thought his findings about religion were biased. He identifies himself as a Christian, and he does not even mention popular atheism (Dawkins', Harris', and Hitchens' books are quite popular). Instead, he concludes that the Judeo-Christian religions will keep growing and take over the world, a prediction that the religions themselves make, and thus one that a Christian must make. He doesn't back up this prediction very well, so it comes across as a preconceived notion. Granted, I read this book in 2009, and it was originally published in 1998; popular militant atheism wasn't as big then. Still, this should have been revised for the new edition. As it is, it is a glaring lapse, and since he dealt with religion last, it left me doubting a lot of his other points.

Overall, a fun read, it goes by very quickly and raises a lot of interesting issues that will need to be dealt with in the future, but his actual predictions aren't particularly compelling.