G1 New Dimensions in Graphic Design [Paperback]

Neville Brody (Author), Lewis Blackwell (Author)

Book Description

Publication Date: February 15, 1997

G1 is a collection of contemporary graphic design like no other. G1 gathers innovative work from many of the world's most influential designers, and then omits their names from the pages. G1 presents some of the very best of high design and mixes it with raw vernacular graphics, the found images that inspire designers.

G1 gives the reader the choice as to whether to see graphics as "authored" works or as part of the exciting continuum of communication that is art direction and design today. While identities are detached from the images, they are available on printed stickers bound into the book for the reader to attach if desired.

G1 also invites and provokes readers to follow a journey in space and time. The projects included are placed in sections of two-, three- and four-dimensional design. A supporting text explains the ideas that link the pieces, while the main introduction examines the major themes that appear to excite today's most cutting-edge graphic designers.

G1 includes magazine and book design; new media-both internet and CD-Rom, posters; type and typography; packaging,; signage and identities; and more.

G1 is not a book for the passive. Rather the readers are invited to interact with the book to make it their own.

With 460 illustrations, 398 in color.

Editorial Reviews

About the Author

Lewis Blackwell is the editor of Creative Review, the international magazine on communication arts. He is the author of several books including The End of Print: The Graphic Design of David Carson and Twentieth-Century Type. He is also in demand as a consultant and lecturer.

Neville Brody is an art director at the London design studio and digital publishers Research. Clients include Sony, Girbaud, Salomon, Deutsche Bank and Armani. He is a founding editor of the experimental typographic magazine Fuse, and a partner in FontWorks and FontShop International. He is also involved in nWorks, a new internet design and programming agency. His work has the subject of two monographs, The Graphic Language of Neville Brody books 1 and 2, by Jon Wozencroft.

Product Details

• Paperback: 192 pages
• Publisher: Rizzoli (February 15, 1997)
• Language: English
• ISBN-10: 0847820025
• ISBN-13: 978-0847820023
• Product Dimensions: 11.2 x 9.1 x 0.5 inches
• Shipping Weight: 1.8 pounds
• Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #651,684 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars A review of worldwide contemporary graphic design, December 21, 1998

By A Customer

This review is from: G1 New Dimensions in Graphic Design (Paperback)

The book presents the reader a collection of worlds finest, revolutionary and contemporary graphic design. Work from various designers is used to show the current spirit of graphic design, together with common images put in juxtaposition with their environment. A real must for anybody interested in design in its many different forms.

3.0 out of 5 stars Eh..., August 23, 2002

By 

A. Ross (Washington, DC) - See all my reviews
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This review is from: G1 New Dimensions in Graphic Design (Paperback)

The cover is best thing about this now dated attempt to locate design not just in the work of an elite world of artists and designers, but also in the "vernacular"-that is, the everyday items that surround us. To that end, the book positions "found" items such as shipping boxes, torn up billboards, and scraps of paper next to commercial packaging, next to highly designed pieces. What happens is that next to same old overdesigned catalog spreads, arty CD packaging, and industry self-promo pieces, the found objects become a lot more interesting. Of course, I didn't need a book to tell me that, a simple walk down my litter-strewn and graffittied street does the trick just as well. The editors try and get all clever by not putting designer credits next to the pieces, instead printing them on removable stickers in the rear.

5.0 out of 5 stars pleasantly surprising, April 29, 2002

By 

dan - See all my reviews

This review is from: G1 New Dimensions in Graphic Design (Paperback)

This book isnt what I expected when I first recieved it. When I first skimmed through this book my initial reaction was- I have seen most of this stuff before and its good, and the content I had not seen was what I thought to be ... but its not. When you stop skimming and start reading and really looking at what is presented in this book you will realize the point it is making. This book is not full of the greatest pieces of graphic design and it wasnt meant to be. Instead it is a differant look at design. It is communication through dimensions and the vernacular. What impressed me most about this book is that after looking through it I got alot of new ideas.