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  • GENUINE WhiBal G7 Certified Neutral White Balance Card - Pocket Kit (2.1x3.3 inches)
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GENUINE WhiBal G7 Certified Neutral White Balance Card - Pocket Kit (2.1x3.3 inches)

by WhiBal
61 customer reviews

Price: $29.95 & FREE Shipping on orders over $35. Details
Only 8 left in stock.
Sold by Kellards and Fulfilled by Amazon. Gift-wrap available.
  • Best specs of any gray card product (a*&b* < 0.5 from perfect neutral)
  • Only WhiBal is precision measured to certify specs of each and every card shipped.
  • Designed for perfect compatibility with Adobe Photoshop and Lightroom.
  • Sturdy and virtually indestructible only .040" thick. Scratch, fade, and water resistant..
  • Complete kit with WhiBal, dual-purpose S-BinerTM stand and S-hanger/clip, TyvekTM storage case, and quick release lanyard.
7 new from $20.99

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$29.95 & FREE Shipping on orders over $35. Details Only 8 left in stock. Sold by Kellards and Fulfilled by Amazon. Gift-wrap available.

Frequently Bought Together

GENUINE WhiBal G7 Certified Neutral White Balance Card - Pocket Kit (2.1x3.3 inches) + GENUINE WhiBal G7 Certified Neutral White Balance Card - Keychain Card (1x2.2-Inch)
Price for both: $44.90

Buy the selected items together

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Technical Details

Product Description

With more than 40,000 customers, the Genuine WhiBal has become the standard in the industry for precision WB Reference "Gray Cards". Each and every card is measured with a precision spectrophotometer to assure you that *your* card meets our industry leading specification of +/-0.5 within the a* and b* channels. Do not be fooled by RGB measurements (they have no meaning in this context). Very simply, WhiBal combines all the best features of all available White Balance cards, and meets or exceeds their technical performance in a unique package that can be used conveniently in all your shooting situations. In addition, WhiBal provides convenient neutral White and Black reference areas for setting dynamic range in your digital capture using the Black and White Eyedroppers available in RAW conversion software, PhotoshopTM, and most other editing software. Check out the educational videos on-line. (Search for WhiBal). They tell the entire story. Feature Summary: • It fits in your shirt pocket.(same size as an American business card ...2.1x3.5 inches)...so you will actually use it rather than have it in your bag! • It is basically indestructible, waterproof, etc • Both Pocket and Studio versions come with convenient stand for ease of setup on tables or flat surfaces. No need for someone to hold the WhiBal. • All 4 reference "colors" are essentially equal to or better than all tested "reference cards" for neutrality and spectral flatness. • All cards are designed for low reflectivity, except the BlackPoint sticker which intentionally is highly reflective so that maximum Blackpoint level may be achieved. • Larger are smaller sizes are available • Can be used to set white balance reference, Black point and White point. • Fits shirt pocket or can hang on studio hook or lanyard, or set on a table with included table stand. • WhiBal is a product of PictureFlow LLC, is patent-pending and proudly made in the USA.


Product Details

  • Product Dimensions: 3.4 x 2.1 inches
  • Shipping Weight: 0.8 ounces (View shipping rates and policies)
  • ASIN: B000ARHJPW
  • Item model number: WB7-PK
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (61 customer reviews)
  • Amazon Best Sellers Rank:
  • Product Warranty: For warranty information about this product, please click here
  • Date first available at Amazon.com: August 11, 2005

Customer Questions & Answers

Customer Reviews

Most Helpful Customer Reviews

30 of 30 people found the following review helpful By Albert J. Lee on August 4, 2008
Verified Purchase
When I first got this card, I thought all my white balance problems were fixed. However, as I used it for a few months, it became clear that it is not a dummy-proof solution.

It is imperative that you get a shot of the card in exactly the same lighting conditions as the picture you want to adjust in post-processing. This can be a challenge if you're outside with your kids and you're poking in and out of buildings and the trees are casting deep shadows in an otherwise sunny day. You'd potentially have to get many card exposures for all the various light settings you encounter throughout the day. The immediate surroundings have a large effect, as well. Take the same sunny conditions, and pictures on a grass field will have a different tint than ones taken on parking lot or on a brick road.

I also noticed that chromatic noise skewed my post-processing attempts when I used my software's water-dropper tool. If I happened to pick a pixel that was actually a blurp of chromatic noise, then the WB got terribly skewed. So, I'd either have arbitrarily pick a pixel that looked grey to me or smooth the results with chromatic noise reduction. Best results are had with well-exposed, low-ISO pictures where the card shows up as a uniform, solid grey with as little noise as possible.

Though with the caveats above, I highly recommend this card. It's easy to carry and is a better WB solution than relying on in-camera settings or eyeballing it in post-processing (which works, too, if you can get the hang of it). Remember to constantly take shots of the card and using the lowest ISO and you should get accurate results in post-processing.
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27 of 31 people found the following review helpful By J. C. Schochet on August 11, 2005
To get the most out digital photography, I shoot RAW all the time. And to get the most accurate white balance, I use the WhiBal. It's so convenient and ingeniuous, it's one of those "why didn't I think of that" items. Just photograph the WhiBal and you now have a white balance reference. Shoot it before other photos, in the middle or at the end - it doesn't matter as long as it's in the same light as your subject. Then when you're processing your photos, click on the WhiBal to set your white balance; and copy that setting to the other photos. It's that easy. And because the WhiBal is so small, you never have to leave home without it. I carry it on the lanyard and stuff it in my pocket or shirt, and it's always ready. It's basically indestructible; but even if you were to chip it, no matter -- the card is the same color through and through, the color is not painted on. If you're serious about digital photography, this is a "gotta have it."
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11 of 12 people found the following review helpful By M. Poster on August 11, 2005
No matter what the lighting conditions I can expect perfectly neutral results using the WhiBal. I shoot only raw and often in varying combinations of daylight, incandescent, and fluorescent lights. I don't believe there's a better way to obtain digital color accuracy than an accurate reference and I don't believe there's a more accurate or convenient reference than a WhiBal.
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4 of 4 people found the following review helpful By Wilfrid K. F. Wong on February 8, 2009
Verified Purchase
White balancing is most probably one of the first steps when you develop your digital photos. You could either (1) trust your camera to do [auto] white balancing, (2) spend a lot of time at your photo development software to guess the right white balance, or (3) shoot an extra reference picture to be used for white balancing at your home.

WhiBal is a lovely product. It is what it is: a white balance reference card. It fits well into my pocket and I actually use it whenever there is a change in the lighting condition. As seen from the link below, I took it for a night time photo session with my wife and there was a lot of tricky colors from the light. With WhiBal, I get a nice skin tone for my shots. And notice the white color of my wife's dress too. To apply white balancing to my photos using the reference shots is very fast. It adds much efficiency to my photo development effort.

[...]

For those we are into the scientific side of WhiBal, I actually did a histogram analysis. Even with my Nikon D700, there is still imperfection in the auto-white balancing by observing the histogram by primary colors (image cropped to contain just the white balance reference card). Does WhiBal get it right 100% of the time? Most of the time, all the primary colors are collapsed nicely onto each other on the gray surface. I guess at some situations especially if there are multiple color tones of light that fall onto the card, you may need to take a few measurements from the WhiBal image to get it right. Rarely do I need to do that. But it is still much better than guessing the color temperature and tint. Is WhiBal as "destructable" as it is advertised?
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3 of 3 people found the following review helpful By J. Price on March 15, 2010
Verified Purchase
If we keep in mind that all cameras guess what "white" is in a given environment, then you will see the immediate benefit of using such a simple and useful device.

I shoot a Nikon D90, typically in RAW mode. The D90 offers a wide variety of white balance settings for a variety of lighting methods. This is to say Nikon knows what the color temperature is for "Incandescent" or "Daylight" in their sterile lab environment. I don't shoot in such a place or, for example, with their style of incandescent light bulbs.

When I need to make sure the colors in my shots are reasonably free from color casts due to white balance issues, I use the WhiBal card.

It is a simple matter to snap one shot in the subject's lighting and use that shot to really get a handle on what the light spectrum is for that environment. Shooting the WhiBal in the first shot or last shot is unimportant.

For example: When I take shots in direct "Daylight" with the D90 set for that, I take one shot with the WhiBal. Invariably, when I use Nikon Capture NX2 to check the white balance, there is a discernable change in the color balance correction. Most times it is relatively small but I have seen huge moves as well.

My experience indicates there are other things that reflect colors into the scene. Cameras set for "Daylight" can't reliably account that. In my usage, the WhiBal captures that unique spectrum distribution for that environment and Capture NX2 corrects for white balance with a couple of mouse clicks. I then copy that info from the "calibration" shot and paste it into the subject shots. These shots are now white balance corrected and ready for other adjustments as desired.

It is a simple and quick matter to do this.
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