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  • GENUINE WhiBal G7 Certified Neutral White Balance Card - Studio Kit (3.5"x6")
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GENUINE WhiBal G7 Certified Neutral White Balance Card - Studio Kit (3.5"x6")


Price: $36.95 & FREE Shipping. Details
Only 18 left in stock.
  • Best specs of any gray card product (a*&b* < 0.5 from perfect neutral)
  • Only WhiBal is precision measured to certify specs of each and every card shipped.
  • Designed for perfect compatibility with Adobe Photoshop and Lightroom.
  • Sturdy and virtually indestructible only .040" thick. Scratch, fade, and water resistant..
  • Complete kit with WhiBal, dual-purpose S-BinerTM stand and S-hanger/clip, TyvekTM storage case, and quick release lanyard.

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Frequently Bought Together

GENUINE WhiBal G7 Certified Neutral White Balance Card - Studio Kit (3.5"x6") + GENUINE WhiBal G7 Certified Neutral White Balance Card - Pocket Kit (2.1x3.3 inches) + Giottos AA1900 Rocket Air Blaster Large - Black
Price for all three: $76.65

Buy the selected items together


Product Details

  • Product Dimensions: 6 x 3.5 inches ; 2.1 ounces
  • Shipping Weight: 4 ounces (View shipping rates and policies)
  • ASIN: B000LKICTA
  • Item model number: WB6-SK
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #4,203 in Camera & Photo (See Top 100 in Camera & Photo)
  • Date first available at Amazon.com: December 2, 2006

Product Description

With more than 40,000 customers, the Genuine WhiBal has become the standard in the industry for precision WB Reference "Gray Cards". Each and every card is measured with a precision spectrophotometer to assure you that *your* card meets our industry leading specification of +/-0.5 within the a* and b* channels. Do not be fooled by RGB measurements (they have no meaning in this context). Very simply, WhiBal combines all the best features of all available White Balance cards, and meets or exceeds their technical performance in a unique package that can be used conveniently in all your shooting situations. In addition, WhiBal provides convenient neutral White and Black reference areas for setting dynamic range in your digital capture using the Black and White Eyedroppers available in RAW conversion software, PhotoshopTM, and most other editing software. Check out the educational videos on-line. (Search for WhiBal). They tell the entire story. Feature Summary: • It fits in your shirt pocket.(3.5x6 inches)...so you will actually use it rather than have it in your bag! • It is basically indestructible, waterproof, etc • Both Pocket and Studio versions come with convenient stand for ease of setup on tables or flat surfaces. No need for someone to hold the WhiBal. • All 4 reference "colors" are essentially equal to or better than all tested "reference cards" for neutrality and spectral flatness. • All cards are designed for low reflectivity, except the BlackPoint sticker which intentionally is highly reflective so that maximum Blackpoint level may be achieved. • Larger are smaller sizes are available • Can be used to set white balance reference, Black point and White point. • Fits shirt pocket or can hang on studio hook or lanyard, or set on a table with included table stand. • WhiBal is a product of PictureFlow LLC, is patent-pending and proudly made in the USA.

Customer Questions & Answers

Customer Reviews

Compared one pic taken without and one with the card.
william j poe
Correct color balance can be obtained in many image editing programs using a 'white balance' tool.
Darwin's Bulldog
The size is perfect - large enough to be useful while small enough to fit in my bag.
Red Peters

Most Helpful Customer Reviews

9 of 9 people found the following review helpful By P. McRobert on January 7, 2008
Or, more correctly, does exactly as shown on the video. I cannot recommend the manufacturers video highly enough. Having tested the product the lift it gives to my photos is worth every penny of the fairly substantial price.

I already have the equivalent Lastolite product which was only rarely used as it is not convenient to have available at all times. This one I slip into my shirt product and use whenever the lighting conditions alter.
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7 of 7 people found the following review helpful By Red Peters on October 14, 2008
I shoot under a wide variety of lighting conditions and light sources and found myself spending far to much time correcting white balance in post production. After much research I decided on the WhiBal 6x3.5 card. I'm sure the less expensive alternatives work just as well, but I preferred the durable hard plastic composite WhiBal over the cardboard and fabric cards. The size is perfect - large enough to be useful while small enough to fit in my bag. The integrated stand is a nice feature as well.

Functionally, the card just works - easily and accurately. It has made a huge difference in my photos, reducing time in Photoshop and vastly improving the quality of my images right out of the camera. I wish I had purchased one years ago.

Bottom line: Yes, it's pricy, but the hours and aggravation saved in post processing quickly justifies the cost. I plan to also get the small keyring version so I will always have one handy. It's worth every cent to me.
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5 of 5 people found the following review helpful By Think Jason on May 12, 2012
After reading the reviews for the WhiBal, I decided to pick this one up to aid in color balancing my photos. It works great for its intended purpose! I felt a little mislead, however, on the build quality. From the manufacturer's website, I was expecting a solid piece of plastic that's gray all the way through, as every review has mentioned. What I received is not at all what I was led to believe--the WhiBal is a thin piece of white plastic with an even thinner gray laminate coating on the front; it's not "gray all the way through" like they say. The glossy white and black point markings are below the gray layer, showing how incredibly thin the "all the way through" gray part of the card actually is. Additionally, be warned that this card collects grease and fingerprints like none other. For the quality of the card I received, I could see spending $10 on another one, but $30 is absolutely outrageous. It feels too cheap for the price.
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4 of 4 people found the following review helpful By Darwin's Bulldog VINE VOICE on March 25, 2010
Nature photgraphers will be familiar with the wide range of color illumination in most natural scenes. Shaded areas will be 'cooler' due to the predominant illumination from blue sky, while sunny areas will be 'warmer'. In wooded landscapes, there is often a greenish cast from sunlight filtered through chlorophyll. If you are shooting portraits in any of these conditions, the color balance can have a serious impact on skin tones.

Correct color balance can be obtained in many image editing programs using a 'white balance' tool. The tool generally requires selecting some neutral gray item in the photograph but often enough, a true neutral is frequently unavailable. This is where the WhiBal comes in. A single frame containing the Whibal (before, after or during) a session, can be used to color balance every image in the set.

I find this device to be very important in removing color casts due to variations in color temperature in nature. I recommend the somewhat larger 'studio' (3.5 x 6 ) model for field use; a larger target can be useful if it needs to be palced at a distance from the camera. The WhiBal has several advanateges over other grey cards: 1) Some grey cards are not color neutral, merely 18% reflective, 2) The card is grey throuout, so even if scratched, still works correctly, 3) It is water resistant, so not spoiled by splashes.

Highly recommended! Improves color balance and speeds workflow.
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2 of 2 people found the following review helpful By Norm on February 28, 2010
Verified Purchase
After some research over the internet, I decided to go with WhiBal on Jan. 2010. It worked so well off my first session (a big indoor swim competition in our area) I felt it is one of the magic only professionals can produce. Our top swimmers happened to be white, Asian and black side by side. The accurate reproduction of skin tones plus other photographic attributes in a beautiful swimming pool as the backdrop produced the stunning photograph I will cherish for my whole life.

Words of caution other than you have to set your white balance right at the first place: (1) As time passes, the mixed lighting changes too. You need to re-calibrate your custom white balance. (2) Different spots may need re-calibration too because the mixed lighting is not uniform. (3) Watch out for the lab you use. I actually got the real stunning print from professional lab (I use Bayphoto and ordered no color correction). I compared the print with the real swimming gears, the colors are identical! Before that, I got some prints from 1 hour photo to see the result. I was very disappointed that the automation equalized the skin tone among different races yielding a pleasing, well sun-tanned photograph. (4) there are situations even WhiBal card can not rescue.
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1 of 1 people found the following review helpful By Amazon Customer on December 6, 2011
Verified Purchase
Before I switched over to Einstein flash units one of these was a MUST to get colors anywhere close to correct. Cheaper flash units vary K values dramatically across their power ranges and It drove me nuts for the longest time while I was learning the basics.
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