This third book in the GIS Tutorial series teaches students and professionals how to do the analysis that most marketing books encourage students to learn. Includes two CDs: a 180-day trial version of ArcGIS 9.2 software, including extensions; and a data CD with MS Word report templates, tutorial datasets, and samples of Business Analyst and Community Tapestry data.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Marketing Analysis to impress the boss,
This review is from: GIS Tutorial for Marketing (Spiral-bound)
There are so many diciplines that can benefit from GIS, but the trick is in knowing how to apply it to your specific area of study. This tutorial does an excellent job of highlighting common analysis tasks in the marketing realm and showing how to set up and perform useful analysis. After a few quick projects, my boss was very impressed with the results.
1 of 1 people found the following review helpful:
4.0 out of 5 stars
Brand new topic made easy,
Amazon Verified Purchase(What's this?)
This review is from: GIS Tutorial for Marketing (Spiral-bound)
I had never used GIS before, but this book gave me step by step instructions and made everything very easy.
5.0 out of 5 stars
required textbook.,
Amazon Verified Purchase(What's this?)
This review is from: GIS Tutorial for Marketing (Spiral-bound)
this book was purchased for a class.
it was less expensive here than the campus bookstore. the book is like most textbooks, informative. all aspects of the purchase transaction were satisfactory.
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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color ramp, network analyst, export map, display symbology, community data, clear selected features, outline color, reverse sorting, input features, fill color, output feature class, load locations, city commons, segment number, selection statistics, project report template, save your map file, clicking more slowly, market area models, ranges using feature values, sales territory systems, international market assessment, grocery stores layer, ring market areas, quantities using color Key Phrases - Capitalized Phrases (CAPs): (learn more)
Community Tapestry, Layer Properties, Cancel Apply, New York, Better Books, Definition Query, Outdoor Living, All Selected Records, World Treasures, San Francisco, Click Apply, Apply Close, Open Attribute Table, Click the Symbology, Integrated Marketing Communicati, Symbol Selector, Click the General, Field Calculator, Point Restaurant, Meiers Home Furnishings, Clear Verify Help Load, Business Analyst, United States, Click the Options, Number Format Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
color ramp, network analyst, export map, display symbology, community data, clear selected features, outline color, reverse sorting, input features, fill color, output feature class, load locations, city commons, segment number, selection statistics, project report template, save your map file, clicking more slowly, market area models, ranges using feature values, sales territory systems, international market assessment, grocery stores layer, ring market areas, quantities using color Key Phrases - Capitalized Phrases (CAPs): (learn more)
Community Tapestry, Layer Properties, Cancel Apply, New York, Better Books, Definition Query, Outdoor Living, All Selected Records, World Treasures, San Francisco, Click Apply, Apply Close, Open Attribute Table, Click the Symbology, Integrated Marketing Communicati, Symbol Selector, Click the General, Field Calculator, Point Restaurant, Meiers Home Furnishings, Clear Verify Help Load, Business Analyst, United States, Click the Options, Number Format Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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