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3 of 3 people found the following review helpful:
5.0 out of 5 stars Marketing Analysis to impress the boss, April 22, 2009
This review is from: GIS Tutorial for Marketing (Spiral-bound)
There are so many diciplines that can benefit from GIS, but the trick is in knowing how to apply it to your specific area of study. This tutorial does an excellent job of highlighting common analysis tasks in the marketing realm and showing how to set up and perform useful analysis. After a few quick projects, my boss was very impressed with the results.
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1 of 1 people found the following review helpful:
4.0 out of 5 stars Brand new topic made easy, July 20, 2010
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This review is from: GIS Tutorial for Marketing (Spiral-bound)
I had never used GIS before, but this book gave me step by step instructions and made everything very easy.
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5.0 out of 5 stars required textbook., October 31, 2011
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This review is from: GIS Tutorial for Marketing (Spiral-bound)
this book was purchased for a class.
it was less expensive here than the campus bookstore.
the book is like most textbooks, informative.

all aspects of the purchase transaction were satisfactory.
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GIS Tutorial for Marketing
GIS Tutorial for Marketing by Fred L. Miller (Spiral-bound - June 1, 2007)
Used & New from: $38.72
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