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GOOGLE BEST PRACTICES: How to Build and Market Your Business with Google (Give Your Marketing a Digital Edge Series) [Kindle Edition]

Gabriela Taylor
4.2 out of 5 stars  See all reviews (24 customer reviews)

Digital List Price: $8.25 What's this?
Print List Price: $16.95
Kindle Price: $6.99
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If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for only $2.99 (Save 57%). Print edition purchase must be sold by Amazon. Learn more.

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Book Description


How can your business make the most of the vast array of tools that Google has to offer?

There is no doubt that we have a massive reliance on Google for our entire online experience. People worldwide are googling more than a billion times a day to find information, but Google is not just the world's number one search engine.
 
It offers a raft of services from the familiar YouTube to others you may not know about. Let Gabriela Taylor, an online marketing pro certified in AdWords and Analytics, save you time and money by explaining everything Google has to offer and how to take advantage of it. You'll learn how to:
  • Set up for Success with Google's Productivity Tools: Gmail, Calendar, Docs, Drive & Chrome
  • Gather Internet Intelligence: Keyword Planner, Google Suggest, Related Searches, AdPlanner, Finance & Google Trends
  • Establish an Online Presence: Blogger, Sites, Wallet & Shopping
  • Understand the Power of SEO and the Keys to Findibility
  • Expand an Online Presence and Interact with Your Community: Google+, YouTube & News
  • Grow Your Business with Paid Advertising: AdWords
  • Monetize Your Content: AdSense
  • Feature On Daily Deals: Google Offers
  • Monitor Brand, Industry and Competitors: Google Alerts
  • Track, Measure and Improve: Analytics & Webmaster Tools
 
"The amount of information about utilizing Google that this book contains is amazing," says one reviewer. "This is the be-all-end-all guide for business owners, both small and large, in terms of how to use Google to your advantage and build up your site. It contains everything from how to set up pay-per-click ads, how to get featured as a Daily Deal, and how to expand your business through targeted ads and interaction with your online community. Any business, from a brand new upstart to a major brand name, could benefit from the information in this book and you'd be crazy not to make the investment in buying it. Extremely valuable and highly recommended."
 
Tags:
google, youtube, google+, google plus, seo, search engine optimization, adwords, online advertising, adsense, analytics, optimizer, webmaster tools, google alerts, google reader, google news, google shopping, keyword tool, google merchant, social media for profit


Editorial Reviews

Review

"There are step-by-step instructions covering 'what must be done to get started'. In summary, this book is highly informative, well written and is a fantastic guide for all small or larger businesses who want to get the most from their online presence.  The author brings her own experiences and knowledge to the book and I would recommend it highly for any online marketer or business owner who's looking to make the most of the tools Google has put at their disposal."
--D. Donovan, eBook Reviewer, MBR

From the Author

I write my books with a lot of dedication and from the heart. I have a passion for online marketing and for supporting and encouraging others to make the changes that can grow their online business.  Online marketing is an ever-evolving industry and, as such, keeping up with the latest trends can be challenging.

My books are aimed at small businesses, startups and those who are looking to take their business online for the first time. I have a lot of experience in the industry and want to share my experience and insights with people who are looking to maximize their online potential. As well as writing books I also run my own publishing company (globalndigital.com) that supports and encourages independent authors to take their work and themselves to the world.

I hope you enjoy my books and I'd appreciate any feedback and reviews. I'm always looking to challenge myself and improve the way that I work.  I openly encourage my readers and clients to let me know what I can do differently in the future.  Finally, remember that everyone's got at least one book in them.  Ever wanted to write and publish yours but don't know how? Check out my website (globalndigital.com) to see where I can help you.

Product Details

  • File Size: 346 KB
  • Print Length: 278 pages
  • Page Numbers Source ISBN: 1490960775
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00851Y7PA
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #484,243 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?


Customer Reviews

Most Helpful Customer Reviews
11 of 12 people found the following review helpful
Format:Kindle Edition
The Ultimate Guide To Marketing Your Business with Google by Gabriela Taylor takes the reader step-by-step through the process of understanding the main ingredients needed for a successful business owner to market a business online using Google as a catalyst. She really dissects all the facets of Google including my favorite tool the Google Keyword Tool as well as Google Wallet, Google AdPlanner and how to utilize the Google Merchant Centre among other things. Gabriela's Table of Contents is like a roadmap through the journey of marketing with Google.

The Ultimate Guide To Marketing Your Business With Google Features (Table of Contents):

Introduction

Brief History of the Internet

Google at a Glance

Setting up for Success: Productivity Tools that your Startup Ought to Use

Gathering Internet Intelligence

Establishing Your Online Presence

Understanding The Power of SEO

Interacting With Your Community

AdWords: Growing Your Business With Paid Advertising

AdSense: Maximizing Revenue From Your Content

Google Offers: Featuring On Daily Deals

Monitoring Your Brand, Industry and Competitors

Tracking and Measuring Results

How to Stay Informed

Conclusion

About the Author

As you can see from the Table of Contents the book is a very comprehensive and complete guide to marketing with Google. The illustrations in the book not only serve to relieve the eyes of strain but they really help the reader to understand the concepts outlined in her book. Why should you trust Gabriela?
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10 of 11 people found the following review helpful
5.0 out of 5 stars A very rich and interesting book July 30, 2012
Format:Paperback
This is a very rich and interesting book. It is not the kind of a story to be read from beginning to the end. One may screen it at first and then come back later to some interesting parts.
As a matter of fact it is a combination of a "cook book" (in the noblest sense of `art du chef') and an encyclopaedia (a Google's applications encyclopaedia). As an encyclopaedia it can be read over and over again, as needed. And as a 'cook book' one can apply the `recipes' and the procedures. It should be in any personal library of a special businessman, the start -up owner with online activity.
Google is already a way of living, a condition for surviving and thriving in cyberspace. Nowadays everybody is using at least some of Google's applications since they are very powerful tools and, most of all, they are free of charge. And these are the main qualities required from a start-up business with online activity.
Google has much more tools that anybody could ever imagine. Therefore a start-up owner needs a guide through this `labyrinth'. The book provides this kind of guide which largely batter than any similar attempts since it follows step-by-step approach of building a business with Google's tools and covers also each tools in detail. The presentation is self explanatory with beautiful colour pictures illustrating clearly any application.
As I mentioned the book is developed with a step-by step approach, starting with the establishment of an online business to the point where the online presence converts to customers and sales.
-The first analytic chapter is an overview of the most common Google's tools such as Chrome, Toolbar, iGoogle, Gmail, Calendar, Docs, Chat in Gmail and Talk.
Then the analysis focuses the needs of a start-up owner.
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5 of 5 people found the following review helpful
3.0 out of 5 stars A Good Reference on Google Internet Services January 22, 2013
Format:Kindle Edition|Verified Purchase
*The Set Up*
The first thing you should know is that I went into this review with the mindset of finding out how best to utilize Google to help my wife's direct sales business. I've heard at various meetings that other girls with Thirty-One have been using Google ads with success in driving their business and recruiting and desperately wanted to discover the key to this for her business. The title of this book seemed to be directly in line with my goals. The subtitle: A Step By Step Guide To Unlocking The Power Of Google Tools And Maximizing Your Online Potential cinched the deal. This has to be a must-read book for someone in my position.

*Review*
In the introduction, Gabriela sets up a 10-point plan for maximizing your success in your internet endeavor. She ties each of the 10 points together with the appropriate Google product to help accomplish each step.

First 2 chapters are a brief history of the internet followed by a brief history of Google itself. This serves to set up the bulk of the book which covers Google's specific tools. After this, however, the bulk of the book (2/3 or so) goes through a description of many of the Google apps and services that apply to the 10-point plan laid out in the intro.

I will admit that this is where I got entirely bogged down in the book. Going back over things again for the review, I can better see the author's intention than what I gathered from my initial reading (keep in mind the Set Up above... I was reading for specific information to help me make something happen). During reading, even though the "chapters" are arranged in a way to promote the Step By Step Guide promise of the subtitle, it simply read as a list of the various services offered by Google and their subsidiaries.
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Most Recent Customer Reviews
5.0 out of 5 stars Testing
Testing
Published 3 days ago by Amazon Customer
5.0 out of 5 stars Great starter
This was a very helpful book for me in jumpstarting my business. It help me save some time and make some shortcuts.
Published 8 months ago by DE
4.0 out of 5 stars Excellent reference
Only reason I don't give it a 5-star is that I reserve that for over the top, life changing books! This book is an excellent reference to all things Google and marketing your... Read more
Published 14 months ago by Teresa Bailey
3.0 out of 5 stars A Good Google Reference Tool
I'll admit I'm a fan of Gabriela Taylor - her books on social media are always well-written and informative. I have reviewed others and always loved them. Read more
Published 15 months ago by Laura De La Cruz
5.0 out of 5 stars Really? All this stuff for free?? Love it!
Trying to keep track of web based business can be challenging - Google offers small businesses some fabulous tools and no or low cost. Read more
Published 19 months ago by Terry Coy
4.0 out of 5 stars Definitely worth a read
I do lots of consulting and work with several SEO firms on behalf of my self and my clients. The new technology will definitely catch a lot of "crap" that SEO providers... Read more
Published 22 months ago by Amazon Customer
5.0 out of 5 stars KUDOS for Gabriela!
This is not only a book, it's a guide, be sure to have your computer with an internet connection right in front of you when reading it because it's the best way to apply all the... Read more
Published 23 months ago by Andres Felipe Hurtado
1.0 out of 5 stars This book doesn't cost this money
This book doesn't cost this money.
Few articles from internet for dummies
It is doesn't include something interesting for professionals.
Published 24 months ago by Amazon Customer
1.0 out of 5 stars Interesting, but there's no meat.
This book is nothing more than a short synopsis of several of the Google apps. It is not a manual. You will not learn how to use any of the apps that are described.
Published on December 7, 2012 by N. Tiglio
4.0 out of 5 stars A solid and current guide on Google and its services
Whether we like it or not, Google for many of us IS the Internet. It takes us places we want to go with its search engine, it keeps us in touch with Gmail, shows us videos with... Read more
Published on December 4, 2012 by Oleg Medvedkov
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More About the Author

Gabriela Taylor (GabrielaTaylor.com) is an internationally educated Global Online Marketing Strategist and Consultant who's worked with some of the world's biggest brands in Telecommunications, Retail, Lifestyle and Advertising including FC Barcelona and Real Madrid. She is fully certified in Google AdWords and Analytics, is the author of 10 Online Marketing books and a qualified NLP Master Practitioner and Law of Attraction Coach.

Gabriela enjoys helping entrepreneurs discover and fully live their purpose and business ambitions and get their message out in the world. She has extensive experience in coaching and mentoring across cultures, marketing businesses on the web, designing websites, delivering personal development and marketing training. Her approach to business is holistic (body-mind-spirit-emotions), in that she works with her clients to understand the overall aims and goals for their business and how their work fits into their lifestyle. She believes that we are the deliberate creators of our lives and everything can be achieved with the right mindset and guidance.

Through her various businesses, Gabriela offers entrepreneurs a wide range of services such as:
* Online Business Setup and Marketing for Small Businesses
* Assisted Self-Publishing and Author/Book Marketing
* 12-month Certified Empowered Entrepreneur Coaching Program
* Cross Cultural Services and Interpreting in 7 Languages

You can get in touch with her via her website: GabrielaTaylor.com.


OTHER BOOKS BY GABRIELA TAYLOR

* Pinterest Marketing: The Ultimate Guide

* Socialize To Monetize: How to Run Effective Social Media Campaigns Across the Top 25 Social Networking Sites

* Building and Marketing Your Business with Google

* Zero Budget Marketing: How to Start & Market an Online Business with Little or Zero Marketing Budget

* Advertising in a Digital Age: Best Practices for AdWords and Social Media Advertising

* Globalize to Monetize: Taking Your Online Business To New Markets

* Plan, Create, Optimize, Distribute: Your Strategic Roadmap to Content Marketing Success

* Targeting Your Market: Marketing Across Generations, Cultures & Gender

* Mobilize to Monetize: The Fast Track to Effective Mobile Marketing

* Tumblr for Business: The Ultimate Guide


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