GOOGLE: How To Build And Market Your Business With Google (Give Your Marketing a Digital Edge Series - Vol. 4) [Kindle Edition]

Gabriela Taylor (Author)

Book Description

25 Tools to Googlize Your Business and Save You Time & Money

Google is the world's largest and busiest search engine by an immeasurable margin, is widely used for online email storage, as a map and navigation tool, is a rapidly growing social networking site and is the number one choice of the masses when searching for images and video content.

There is no doubt that we have a massive reliance on Google for our entire online experience. There is also no question that Google is an incredibly successful organization that has transformed our online world, made huge amounts of money through it's successful advertising strategy and is absolutely essential for any business that wants to make money online.
 

Just how can you though, as a small business, make the most of the vast array of tools that Google has to offer?

This book unlocks the power of Google and how you can make this search giant work for you and your business. Learn more about the full suite of Google Tools, how you can use them to launch and grow your business and have a successful online strategy by understanding exactly what you can get from Google.

Set Up for Success with Google's Productivity Tools: Chrome, Toolbar, iGoogle, Gmail & Calendar, Docs

Gather Internet Intelligence: Keyword Tool, Google Suggest, Related Searches, AdPlanner & Insights for Search

Establish Your Online Presence: Blogger, Sites, Wallet & Sitemaps

Understand the Power of SEO and the Keys to Findibility

Expand Your Online Presence and Interact with Your Community: Google+, YouTube, News, Google+ Local, Google Shopping and Merchant Centre

Grow Your Business with Paid Advertising: AdWords

Monetize Your Content: AdSense

Feature On Daily Deals: Google Offers

Monitor Brand, Industry and Competitors: Google Alerts

Track, Measure And Improve: Analytics and Webmaster Tools

From the Author

I write my books with a lot of dedication and from the heart. I have a passion for online marketing and for supporting and encouraging others to make the changes that can grow their online business.  Online marketing is an ever-evolving industry and, as such, keeping up with the latest trends can be challenging.

My books are aimed to small businesses, startups and those who are looking to take their business online for the first time. I have a lot of experience in the industry and I want to share my knowledge and insights with people who are looking to maximize their online potential. As well as writing books I also run my own consultancy firm specializing in helping businesses with their online presence and authors with publishing and promoting their books online.

I hope you enjoy my books and I'd appreciate any feedback.  I'm always looking to challenge myself and improve the way that I work and openly encourage my readers and clients to let me know what I can do differently in the future.

 

***Special Offer***

Get the 10-Book Online Marketing Compilation 'Give Your Marketing A Digital Edge' for only $9.99

Direct Link: amazon.com/dp/B00BEHDKAK

Editorial Reviews

Review

"There are step-by-step instructions covering 'what must be done to get started'. In summary, this book is highly informative, well written and is a fantastic guide for all small or larger businesses who want to get the most from their online presence.  The author brings her own experiences and knowledge to the book and I would recommend it highly for any online marketer or business owner who's looking to make the most of the tools Google has put at their disposal."
--D. Donovan, eBook Reviewer, MBR

From the Author

I write my books with a lot of dedication and from the heart.  I have a passion for online marketing and for supporting and encouraging others to make the changes that can grow their online business.  Online marketing is an ever-evolving industry and, as such, keeping up with the latest trends can be challenging.

My books are written in a way that will help all businesses improve their online presence and effectiveness but my specific aim is to help small businesses, startups and those who are looking to take their business online for the first time.

I have a lot of experience in the industry and I want to share my knowledge and insights with others who are looking to maximize their online potential. As well as writing books I also run my own consultancy firm specializing in helping businesses with their online presence and get most fulfillment from my work when I'm passing on tips, advice and my experience of digital marketing to businesses that are just starting out on their journey.

I hope you enjoy my books and I'd appreciate any feedback.  I'm always looking to challenge myself and improve the way that I work and openly encourage my readers and clients to let me know what I can do differently in the future.

See all Editorial Reviews

Product Details

• File Size: 2279 KB
• Print Length: 302 pages
• Simultaneous Device Usage: Unlimited
• Sold by: Amazon Digital Services, Inc.
• Language: English
• ASIN: B00851Y7PA
• Text-to-Speech: Enabled
• X-Ray: Enabled
• Lending: Enabled
• Amazon Best Sellers Rank: #83,475 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • #75 in Kindle Store > Kindle eBooks > Computers & Technology > Web Marketing

Most Helpful Customer Reviews

10 of 10 people found the following review helpful

5.0 out of 5 stars Indispensable! June 12, 2012

By ForTheQuinn

Format:Kindle Edition|Amazon Verified Purchase

The amount of information about utilizing Google that this book contains is amazing. This is the be-all-end-all guide for business owners, both small and large, in terms of how to use Google to your advantage and build up your site. It contains everything from how to set up pay-per-click ads, how to get featured as a Daily Deal, and how to expand your business through targeted ads and interaction with your online community. Any business, from a brand new upstart to a major brand name, could benefit from the information in this book and you'd be crazy not to make the investment in buying it. Extremely valuable and highly recommended.

9 of 10 people found the following review helpful

5.0 out of 5 stars A very rich and interesting book July 30, 2012

By Titiriga Remus

Format:Paperback

This is a very rich and interesting book. It is not the kind of a story to be read from beginning to the end. One may screen it at first and then come back later to some interesting parts.
As a matter of fact it is a combination of a "cook book" (in the noblest sense of `art du chef') and an encyclopaedia (a Google's applications encyclopaedia). As an encyclopaedia it can be read over and over again, as needed. And as a 'cook book' one can apply the `recipes' and the procedures. It should be in any personal library of a special businessman, the start -up owner with online activity.
Google is already a way of living, a condition for surviving and thriving in cyberspace. Nowadays everybody is using at least some of Google's applications since they are very powerful tools and, most of all, they are free of charge. And these are the main qualities required from a start-up business with online activity.
Google has much more tools that anybody could ever imagine. Therefore a start-up owner needs a guide through this `labyrinth'. The book provides this kind of guide which largely batter than any similar attempts since it follows step-by-step approach of building a business with Google's tools and covers also each tools in detail. The presentation is self explanatory with beautiful colour pictures illustrating clearly any application.
As I mentioned the book is developed with a step-by step approach, starting with the establishment of an online business to the point where the online presence converts to customers and sales.
-The first analytic chapter is an overview of the most common Google's tools such as Chrome, Toolbar, iGoogle, Gmail, Calendar, Docs, Chat in Gmail and Talk.
Then the analysis focuses the needs of a start-up owner....
-On a first stage (developed in 2 successive chapters) such a businessman should gather internet intelligence, than he must establish an online presence.
Before starting an online business, one needs to gather Internet intelligence: search and research of the industry, competition and competitors, and the best keywords for one's site. Google has the right tools for this such as: Keyword Tool, Google Suggest, Related Searches, AdPlanner, Insights for Search and Finance.
Once this research is done, one can establish an online presence by building a user friendly website. The Google tools I use for this specific task are Blogger or Sites, Wallet, Sitemaps, and Picasa. I warmly recommend Blogger that I already used myself more than once.
-On the next stage (developed in the following 2 chapters) the book recommends solutions for marketing own business (through Google's social networking tools).
On a first step one should understand the power of SEO (search engine optimization) as a key to fundability. After setting up one's site, the next step is to optimize so that it becomes visible to the target audience. Online optimization requires being proactive, creative and innovative. All of the necessary tools are largely discussed in this part of the book.
On the next step one should interact with own social community. Just putting a website online doesn't necessarily mean that the owner will start getting customers. He needs to let people know why he is different from the competition and learn how to gain their trust. Google+, YouTube, News, Places, and Merchant Centre, are such tools that will help expand the online presence and facilitate the interaction with one's community.
-The next important stage (developed in the following 2 chapters) relates to the procedure to be followed in order to make money (by paid advertising and by monetizing own content).
On the first step one should grow own business with paid advertising. Most Google tools are free, however for Google AdWords one will need to pay, but this can be a very effective way to drive traffic to one's site. It works with targeted keywords. AdWords is similar to normal advertising such as a flyer or ad one take out in a newspaper (the ads will be placed across the web on either other sites, YouTube or on Google Search).
The next step relates to monetizing one's content. If one have a lot of valuable content on own's site and a lot of daily traffic, one can start earning money by adding Google ads to the site. It works with targeted keywords. AdSense is like owning a newspaper (your website) and others purchasing advertising space from you. It works with targeted keywords like AdWords.
The book's presentation is very intuitive and one can get deep knowledge of these somehow complicated topics.
-The final stage covers (developed in the last 2 analytic chapters) the monitoring and the self evaluation of the online activity.
First of all one should monitor the brand, the competitors and the industry. As the start-up owner progress with setting up and growing the business he should not forget to monitor own brand, keep an eye on what their competitors are doing and what is happening in the industry with tools like Google Alerts and Reader.
On the next step the start-up owner should gain a better understand of own website and site's visitors. No business can take decisions without tracking, measuring and improving. Analytics, Webmaster Tools and Optimizer, were all created by Google to facilitate these activities.
These are the step-by step procedures and tools recommended by the author for an online start -up business. But there is a certain liberty, since according to the author "As with anything, you will, over time, find what works best for your business and what you're most comfortable with using. I suggest that you try everything when it comes to online marketing and try using the vast array of Google tools available. Some will work for you and others may not. Some may also not work initially but it will be well worth persevering".
Frankly speaking I personally find the book very useful, informative, and crystal clear. I will use it frequently as a reference. I am a novice in the world of Google tools and I will enter this field with the help of this expert guide. This is a must read (and practice) for everybody who considers himself a real actor in this ubiquitous Digital Age. Read more ›

9 of 10 people found the following review helpful

5.0 out of 5 stars The Ultimate Guide To Marketing Your Business with Google by Gabriela Taylor May 26, 2012

By Momof3inOhio

Format:Kindle Edition

The Ultimate Guide To Marketing Your Business with Google by Gabriela Taylor takes the reader step-by-step through the process of understanding the main ingredients needed for a successful business owner to market a business online using Google as a catalyst. She really dissects all the facets of Google including my favorite tool the Google Keyword Tool as well as Google Wallet, Google AdPlanner and how to utilize the Google Merchant Centre among other things. Gabriela's Table of Contents is like a roadmap through the journey of marketing with Google.

The Ultimate Guide To Marketing Your Business With Google Features (Table of Contents):

Introduction

Brief History of the Internet

Google at a Glance

Setting up for Success: Productivity Tools that your Startup Ought to Use

Gathering Internet Intelligence

Establishing Your Online Presence

Understanding The Power of SEO

Interacting With Your Community

AdWords: Growing Your Business With Paid Advertising

AdSense: Maximizing Revenue From Your Content

Google Offers: Featuring On Daily Deals

Monitoring Your Brand, Industry and Competitors

Tracking and Measuring Results

How to Stay Informed

Conclusion

About the Author

As you can see from the Table of Contents the book is a very comprehensive and complete guide to marketing with Google. The illustrations in the book not only serve to relieve the eyes of strain but they really help the reader to understand the concepts outlined in her book. Why should you trust Gabriela?... A book is only as good as the experience and knowledge of the author and readers can rest assure that Gabriela knows what she is talking about as she is a recognized expert when it comes to Mobile Marketing, Search Engine Optimization (SEO) and Social Networking. She heads her own Consulting firm by the name of Global N' Digital.

Reading The Ultimate Guide To Marketing Your Business With Google is an easy read because Gabriela explains in simple English about Google from the beginning and takes a business owner on a marketing journey where she explains how Google operates, and how every business owner can use all of Google's tools to market effectively. After reading her book I understand better subjects that used to baffle me such as how to unravel AdSense and to finally unmuddle the tangled SEO algorithms, which are so difficult to understand especially since Google keeps changing them on a regular basis. One of the areas that I am unfortunately lacking in is how to properly monetize my Amazon blogs and after reading this book I understand better what the many options are that are available to me especially Adwords that I had previously dabbled in but never really fully understood.

I am confident that like myself, anyone who has an online business can read The Ultimate Guide To Marketing Your Business With Google and come away with a much clearer understanding of just how powerful of a tool Google is when it comes to properly marketing your business online. After reading this book I can highly recommend it to small, medium and large business owners because marketing is what drives a business to success and you won't find a better guide to marketing with Google than Gabriela Taylor's book, The Ultimate Guide To Marketing Your Business With Google. Read more ›

4 of 4 people found the following review helpful

5.0 out of 5 stars Truly the Ultimate! May 26, 2012

By Pamela

Format:Kindle Edition|Amazon Verified Purchase

Gabriela Taylor has outdone herself with this Ultimate Guide to Marketing Your Business with Google. I bought her book on marketing with Pinterest and as soon as I saw her new ebook, I had to snap it up and get the know-how I needed to ramp up the Google presence for the small business I work for. I'm in charge of marketing even though it's not my "job". So I needed a book that would walk me through every aspect of how to use Google to market your business including as Gabriela explores in her ebook: using Adwords to advertise your business on Google search result pages, YouTube, Google+, Google Analytics for tracking stats re: your website, Google Apps and Google Places. I also learned how to use Google's Keyword Tool so that I could utilize specific keywords to rank higher on Google searches and attract more organic traffic to our company's website and also to use other keywords to advertise on Adwords. What is impressive about this Google guide is how thorough and detailed it is, but also how quickly you, the reader, can use this guide and see immediate results for your business. And these results usually mean more visibility, sales and revenue!