Considering that the MSRP tag on it recommends over one thousand dollars, this is a great price. This is a really gorgeous watch that will also function as a beautiful piece of jewelry. I got it at Costco and, as another reviewer mentioned, it is even cheaper there if you can still get one (I had to buy the display unit). It is a Christmas present for my wife and I am sure she will love it. If something goes horribly wrong with it, I will come back and downgrade this review. Otherwise, it is a five star item.