GABE ZICHERMANN is the chair of the Gamification Summit 9/15-16 NYC (GSummit) - where top thought leaders in this burgeoning industry gather to share knowledge and insight. Zichermann is also an author, highly rated public speaker and entrepreneur whose book, "Gamification by Design" (O'Reilly Media, 2011) looks at the technical and architectural considerations for designing engagement using games concepts. His book "Game-Based Marketing" (Wiley, 2010) achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. A resident of NYC, Gabe is a board member of StartOut.org , advisor to a number of startups and Facilitator for the Founder Institute in Manhattan. For more information about Gabe and gamification, visit the Gamification Blog at http://gamification.co.