Gaining More Planned Gifts is chock-full of marketing ideas, including the use of focus groups, target marketing, visitation techniques, seminar planning, donor cultivation and solicitation. This book overflows with practical ideas from gift planners who practice what they preach . . . and succeed. What’s more, they are willing to share their "secrets" with you. Read it and reap the benefits!
Whether you are a veteran gift planner or a newcomer to the field, Gaining More Planned Gifts will serve you well. Use it for personal development, staff training, board awareness and committee enrichment.
