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Game On: Energize Your Business with Social Media Games Paperback – April 12, 2011
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From the Back Cover
This may be the most revolutionary book you read this year
We all played games as children. Today, millions of us lose ourselves in massively multiplayer games like World of Warcraft, strategy games like League of Legends, and social media games like FarmVille. Games satisfy our need to interact, compete, and exercise our imagination. And they're fun.
What if your business offered those rewards to your customers?
Consider looking at your businesswhatever it isas if it were a game. Open this book, turn your imagination loose, and discover how fun can generate energy that boosts your bottom line.
A marketer who wants to find and keep customers?
A product designer who wants to create a memorable customer experience?
A website designer who wants to keep visitors coming back?
An executive who wants to make customers happy and boost profits?
A game designer who wants to create a better social game?
This book is for you!
About the Author
Jon Radoff is an entrepreneur who focuses on entertainment and social communities. He created one of the original commercial games on the Internet, Legends of Future Past, and founded a content management system that foreshadowed modern blog and wiki technology. His newest startup, Disruptor Beam, is a social game publisher.
More About the Author
Top Customer Reviews
I Loved the Virality Chapter... it explains so methodically why Facebook Games work, and how to measure and improve Virality.
I Enjoyed the ideas of Life/Work as a Game.
I Liked the Game Design topics as well (even though I'm not a designer), as it applies contextually to "business/system design" of which I am both.
More references and illustrations to research would have been helpful (with URLs on the pages, so I can get PDFs/etc.).
More pictures of the games mentioned (in color would have been nice too!). (use as examples).
When I started the book, I was a little taken aback by the "read this book as a game" idea... but as I played my way through the chapters, I realized that I was thinking constantly about my "knowledge score". I started making little +1 marks near anything I learned I didn't know before. My total score is +134. How many books can you read where you can actually say you learned 134 new things, that you can use in your everyday life? The heaviest chapter for me was the one on Virality. +48 from that chapter alone.
I wholeheartedly recommend this book to anyone who is interested in: Business, Society, Games, Game Marketing, Marketing, Game Design, or even has a passing interest in Facebook and/or Virality.
I draw your attention to this detail for two reasons. First, so you'll take the time to click the "Helpful" button when you finish reading this, and secondly because this is what Game On is all about. How many 'friends' do you have on Facebook, followers on Twitter, contacts on LinkedIn? Did you get a 'like' on your recent blog post, or a little prompt last time you logged into some on-line app telling you that your profile was 75% complete and promising you riches beyond belief if you completed it?
Gaming has penetrated the entire social media world, and most of the time we don't even notice that it's there. Competition, cooperation, rewards and quests are common place, and if you want to understand how these principles of gaming are being applied, then Game On is one of the best places to start. If, like me, you're working on applying some of these ideas in developing your own social media application, then this is a more than useful reference work.
There is a good mix of practical experience and solid theory behind this easy to read book. The take home message for me in this book is that 'gaming' is not something just for teenagers welded to their computer screen playing shoot them ups or whatever. Gaming is mainstream social media practice, something that you are involved in every time you enter social media space, and if you want to get your head around how it all comes together, buy this book.
And now - with the power of your mouse and in the spirit of Game On - you can move me up or down from position 94,597 by choosing to click the 'Yes" next to the question "Was this review helpful?".
Jon Radoff's brilliant new book has captured the essence of using gaming to make the engagement memorable and fun. His writing style is an excellent blend of technical/business and story telling, making the premise of his book easy to grasp, benefit from and interesting to read. The book is organized so that whether you are a developer, an impressario/commercial user or an artisan/designer, that you have different paths of the text to choose from making it read as if the book was written just for you. Radoff's business game advice is not just timely, but is a novel approach to helping any company demonstrate their corporate culture, vibe and soul. In particular, he advises companies to view customers as "players" and to use human behavior analysis of customers to decide what your player (ie- customer) experience should include... well, er - its just fascinating!
If you are an entrepreneur, web content developer, a seasoned marketing executive or everyone in between - you should make it a point to take advantage of Radoff's book...it's that good.
Most Recent Customer Reviews
The theory of why games work and why they continue to be captivating. The book then details specific practices on when and how to motivate them: the balance between making things... Read morePublished 2 months ago by Greg Silas
I was drawn into this book immediately. I'm always looking to the Table of Contents and the 'step-by-step' sections for ideas. Jon Radoff does not disappoint. Read morePublished on August 12, 2013 by Whitney
The introduction explains how to read the book, allowing the reader to take a 12-question test to determine their type ("artisan;" "impresario," or "otaku," or combination of any... Read morePublished on March 25, 2013 by Michael Ruckman
This is a great book for those going into Business, Game Design, Game Programming, or those Gamers who really want to take a little dip into what goes into making a game and a game... Read morePublished on January 6, 2013 by comedianmasta
Well organized and written book. Loved the internal "game" that helped navigate the book! If you're interested in learning about gamification this is a must read. Read morePublished on December 18, 2012 by not inspired
This is the book I have been searching for the last six months. Working in a start up on a social mobile game has opened my eyes to a world I didn't know exist and an opportunity... Read morePublished on September 14, 2012 by Craig A. Hinrichs
This book is a good guide to get check list or hints on how to build game system design.
I think the technical editor of the book, Ethan Kidhardt may have plentiful experience... Read more
Jon is like a magician who can make his magic tricks more splendid by showing you how they work. He pulls back the curtain on games and gaming, but instead of revealing a... Read morePublished on June 17, 2011 by Jeremy Springfield