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This may be the most revolutionary book you read this year
We all played games as children. Today, millions of us loseourselves in massively multiplayer games like World of Warcraft,strategy games like League of Legends, and social media games likeFarmVille. Games satisfy our need to interact, compete, andexercise our imagination. And they're fun.
What if your business offered those rewards to yourcustomers?
Consider looking at your businesswhatever it isas ifit were a game. Open this book, turn your imagination loose, anddiscover how fun can generate energy that boosts your bottomline.
A marketer who wants to find and keep customers?
A product designer who wants to create a memorable customerexperience?
A website designer who wants to keep visitors coming back?
An executive who wants to make customers happy and boostprofits?
A game designer who wants to create a better social game?
This book is for you!
Jon Radoff is an entrepreneur who focuses on entertainment and social communities. He created one of the original commercial games on the Internet, Legends of Future Past, and founded a content management system that foreshadowed modern blog and wiki technology. His newest startup, Disruptor Beam, is a social game publisher.
I was drawn into this book immediately. I'm always looking to the Table of Contents and the 'step-by-step' sections for ideas. Jon Radoff does not disappoint. Read morePublished 17 months ago by Whitney
This is a great book for those going into Business, Game Design, Game Programming, or those Gamers who really want to take a little dip into what goes into making a game and a game... Read morePublished on January 6, 2013 by comedianmasta
Well organized and written book. Loved the internal "game" that helped navigate the book! If you're interested in learning about gamification this is a must read. Read morePublished on December 18, 2012 by not inspired
This is the book I have been searching for the last six months. Working in a start up on a social mobile game has opened my eyes to a world I didn't know exist and an opportunity... Read morePublished on September 14, 2012 by Craig A. Hinrichs
This book is a good guide to get check list or hints on how to build game system design.
I think the technical editor of the book, Ethan Kidhardt may have plentiful experience... Read more
Jon is like a magician who can make his magic tricks more splendid by showing you how they work. He pulls back the curtain on games and gaming, but instead of revealing a... Read morePublished on June 17, 2011 by Jeremy Springfield
It's not often you find a book that can bridge the gap between business and entertainment but this book does just that. Read morePublished on May 4, 2011 by ErikG
There is no better time than the present to introduce gaming into the business world...if you follow the trajectory of the Social Web it is all about "engagement" and in business,... Read morePublished on April 13, 2011 by K. Donovan