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This may be the most revolutionary book you read this year
We all played games as children. Today, millions of us lose ourselves in massively multiplayer games like World of Warcraft, strategy games like League of Legends, and social media games like FarmVille. Games satisfy our need to interact, compete, and exercise our imagination. And they're fun.
What if your business offered those rewards to your customers?
Consider looking at your businesswhatever it isas if it were a game. Open this book, turn your imagination loose, and discover how fun can generate energy that boosts your bottom line.
A marketer who wants to find and keep customers?
A product designer who wants to create a memorable customer experience?
A website designer who wants to keep visitors coming back?
An executive who wants to make customers happy and boost profits?
A game designer who wants to create a better social game?
This book is for you!
Jon Radoff is an entrepreneur who focuses on entertainment and social communities. He created one of the original commercial games on the Internet, Legends of Future Past, and founded a content management system that foreshadowed modern blog and wiki technology. His newest startup, Disruptor Beam, is a social game publisher.
The theory of why games work and why they continue to be captivating. The book then details specific practices on when and how to motivate them: the balance between making things... Read morePublished 7 days ago by Greg Silas
I was drawn into this book immediately. I'm always looking to the Table of Contents and the 'step-by-step' sections for ideas. Jon Radoff does not disappoint. Read morePublished on August 12, 2013 by Whitney
The introduction explains how to read the book, allowing the reader to take a 12-question test to determine their type ("artisan;" "impresario," or "otaku," or combination of any... Read morePublished on March 25, 2013 by Michael Ruckman
This is a great book for those going into Business, Game Design, Game Programming, or those Gamers who really want to take a little dip into what goes into making a game and a game... Read morePublished on January 6, 2013 by comedianmasta
Well organized and written book. Loved the internal "game" that helped navigate the book! If you're interested in learning about gamification this is a must read. Read morePublished on December 18, 2012 by not inspired
This is the book I have been searching for the last six months. Working in a start up on a social mobile game has opened my eyes to a world I didn't know exist and an opportunity... Read morePublished on September 14, 2012 by Craig A. Hinrichs
This book is a good guide to get check list or hints on how to build game system design.
I think the technical editor of the book, Ethan Kidhardt may have plentiful experience... Read more
Jon is like a magician who can make his magic tricks more splendid by showing you how they work. He pulls back the curtain on games and gaming, but instead of revealing a... Read morePublished on June 17, 2011 by Jeremy Springfield