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Game On: Energize Your Business with Social Media Games Paperback – April 12, 2011

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Editorial Reviews

From the Back Cover

This may be the most revolutionary book you read this year

We all played games as children. Today, millions of us lose ourselves in massively multiplayer games like World of Warcraft, strategy games like League of Legends, and social media games like FarmVille. Games satisfy our need to interact, compete, and exercise our imagination. And they're fun.

What if your business offered those rewards to your customers?

Consider looking at your business—whatever it is—as if it were a game. Open this book, turn your imagination loose, and discover how fun can generate energy that boosts your bottom line.

Are you?

  • A marketer who wants to find and keep customers?

  • A product designer who wants to create a memorable customer experience?

  • A website designer who wants to keep visitors coming back?

  • An executive who wants to make customers happy and boost profits?

  • A game designer who wants to create a better social game?

This book is for you!

About the Author

Jon Radoff is an entrepreneur who focuses on entertainment and social communities. He created one of the original commercial games on the Internet, Legends of Future Past, and founded a content management system that foreshadowed modern blog and wiki technology. His newest startup, Disruptor Beam, is a social game publisher.

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Product Details

  • Paperback: 432 pages
  • Publisher: Wiley; 1 edition (April 12, 2011)
  • Language: English
  • ISBN-10: 0470936266
  • ISBN-13: 978-0470936269
  • Product Dimensions: 6.1 x 0.9 x 9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #1,032,733 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

19 of 19 people found the following review helpful By Harlan on April 28, 2011
Format: Paperback Verified Purchase
I Loved the Virality Chapter... it explains so methodically why Facebook Games work, and how to measure and improve Virality.
I Enjoyed the ideas of Life/Work as a Game.
I Liked the Game Design topics as well (even though I'm not a designer), as it applies contextually to "business/system design" of which I am both.

More references and illustrations to research would have been helpful (with URLs on the pages, so I can get PDFs/etc.).
More pictures of the games mentioned (in color would have been nice too!). (use as examples).

When I started the book, I was a little taken aback by the "read this book as a game" idea... but as I played my way through the chapters, I realized that I was thinking constantly about my "knowledge score". I started making little +1 marks near anything I learned I didn't know before. My total score is +134. How many books can you read where you can actually say you learned 134 new things, that you can use in your everyday life? The heaviest chapter for me was the one on Virality. +48 from that chapter alone.

I wholeheartedly recommend this book to anyone who is interested in: Business, Society, Games, Game Marketing, Marketing, Game Design, or even has a passing interest in Facebook and/or Virality.
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79 of 92 people found the following review helpful By Michael on December 7, 2011
Format: Paperback Verified Purchase
You might have noticed that there is a button next to these reviews where you can vote as to whether the review is helpful or not. Your vote becomes part of the logarithm that determines the reviewers 'ranking' on Amazon - I'm currently ranked 94,597, hence the title of this review.

I draw your attention to this detail for two reasons. First, so you'll take the time to click the "Helpful" button when you finish reading this, and secondly because this is what Game On is all about. How many 'friends' do you have on Facebook, followers on Twitter, contacts on LinkedIn? Did you get a 'like' on your recent blog post, or a little prompt last time you logged into some on-line app telling you that your profile was 75% complete and promising you riches beyond belief if you completed it?

Gaming has penetrated the entire social media world, and most of the time we don't even notice that it's there. Competition, cooperation, rewards and quests are common place, and if you want to understand how these principles of gaming are being applied, then Game On is one of the best places to start. If, like me, you're working on applying some of these ideas in developing your own social media application, then this is a more than useful reference work.

There is a good mix of practical experience and solid theory behind this easy to read book. The take home message for me in this book is that 'gaming' is not something just for teenagers welded to their computer screen playing shoot them ups or whatever. Gaming is mainstream social media practice, something that you are involved in every time you enter social media space, and if you want to get your head around how it all comes together, buy this book.

And now - with the power of your mouse and in the spirit of Game On - you can move me up or down from position 94,597 by choosing to click the 'Yes" next to the question "Was this review helpful?".
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3 of 3 people found the following review helpful By Oneiric on April 11, 2011
Format: Kindle Edition Verified Purchase
Game On is the rare hybrid book that tries to speak to multiple audiences and actually succeeds. Radoff calls out his audiences right up front, and provides signposts along the way to guide businesspeople, game designers, and game fans. Like the best business books, Game On provides practical advice -- in this case on how to use the structure of games to communicate better with customers and make better products. Like the best game design books, Game On provides analysis on what works in a game and provides a plethora of example games and game mechanics. And like the best nonfiction, the book weaves together research, personal stories, tips learned through the author's experience. It's nice that all that is packed in one book, rather than three.
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2 of 2 people found the following review helpful By K. Donovan on April 13, 2011
Format: Paperback Verified Purchase
There is no better time than the present to introduce gaming into the business world...if you follow the trajectory of the Social Web it is all about "engagement" and in business, those that engage with their customers and community members more effectively may become the new Microsofts and Amazons...

Jon Radoff's brilliant new book has captured the essence of using gaming to make the engagement memorable and fun. His writing style is an excellent blend of technical/business and story telling, making the premise of his book easy to grasp, benefit from and interesting to read. The book is organized so that whether you are a developer, an impressario/commercial user or an artisan/designer, that you have different paths of the text to choose from making it read as if the book was written just for you. Radoff's business game advice is not just timely, but is a novel approach to helping any company demonstrate their corporate culture, vibe and soul. In particular, he advises companies to view customers as "players" and to use human behavior analysis of customers to decide what your player (ie- customer) experience should include... well, er - its just fascinating!

If you are an entrepreneur, web content developer, a seasoned marketing executive or everyone in between - you should make it a point to take advantage of Radoff's's that good.
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