With annual sales of $4.7 billion in the US alone, Nintendo dominates the worldwide market for video games and Mario, the company mascot, has become more familiar to children than Mickey Mouse. Far more profitable than IBM, Apple or Microsoft, Nintendo has become - in less than a decade - one of the most successful high technology companies in the world. This book looks at the policies and practices of Nintendo and its future in computer technology.
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More About the Author
DAVID SHEFF's books include Game Over, China Dawn, and All We Are Saying. His many articles and interviews have appeared in the New York Times, Rolling Stone, Playboy, Wired, Fortune, and elsewhere. His piece for the New York Times Magazine, My Addicted Son, won an award from the American Psychological Association for Outstanding Contribution to Advancing the Understanding of Addiction. It led to his #1 New York Times Best Seller, Beautiful Boy, which was named the best nonfiction book of 2008 by Entertainment Weekly. Beautiful Boy was also an Amazon Best Book of 2008. Sheff and his family live in Inverness, California.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars
Perfect for anyone who would consider themself a gamer,
By "tennisplayer12" (Blair, NE USA) - See all my reviews
This review is from: Game Over (Audio Cassette)
I picked this book up at an Electronics Boutique, thinking that it would contain nothing that I didn't know about the history of Nintendo. In fact, I simply planned to use it for my English report, then give it to my little brother. After reading about 5 pages, I was hooked, my head swelling with a plethora of new facts and stories about Nintendo that I never knew existed. This book is so descriptive that you can almost see the length of Shigeryu Miyamoto's (game designer for Nintendo) shoelaces. I had no idea that a book could be so interesting and informative. Get this one immediately.
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