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Gabe Zichermann is an author, public speaker, serial entrepreneur, and the foremost expert on the subject of gamification. His book, Game-Based Marketing (Wiley, 4/2010) has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. Zichermann is also the author of the Gamification Blog at http://gamification.co and chair of the Gamification Summit and Workshops.
Christopher Cunningham is a software architect and developer who helped found ChroniQL, an early gamification solution; beamME, a mobile social application; and TrekMail, a breakthrough mobile email/text application. Christopher has deep expertise with agile development processes and distributed team management.
I find this book weak on Gamfication and poorly written. I have taken courses in Gamification and designed many games used in business settings and I just can't say that any of the... Read morePublished 11 months ago by Be_It
A very "hot" topic these days is using gamification to create incentives both for customers and and employees. Read morePublished 18 months ago by L. King
This book is badly researched, if at all. The majority of references point to the authors own website. It doesn't actually go into any design theory or methods, despite the title. Read morePublished 21 months ago by Reilsky
This book has done very well to illustrate the examples of game mechanics with recent games and also match them with business model games like loyalty cards. Read morePublished 22 months ago by neozenith
This book is awesome! You want to know gamification? Get this book. No I don't make money saying this. Read morePublished 23 months ago by Kees de Jong
Gabe Zichermann is the Gamification Guru.
He introduces the Gamification World, no only in the book, He developed a web with more examples and articles, and invented a... Read more
I found the information very useful and its level of explanation about the subject matter to be very enlightening. Read morePublished 23 months ago by Scottywaddydoda
Blech, a shallow treatment by someone who is using their knowledge of buzzwords to make a living. If you want your product to have the veneer of "gamification" without actually... Read morePublished 24 months ago by Erik A. Saltwell
On the positive side you will get ideas on how to use "gamification" for your own business by studying the many examples given. Read morePublished on November 2, 2012 by Eike B. Post