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Gamification: A Simple Introduction & a Bit More [Kindle Edition]

Andrzej Marczewski
4.0 out of 5 stars  See all reviews (7 customer reviews)

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Book Description

This is a short and simple starter on Gamification (about 90 pages of content).

Described as "A great primer", this is mostly aimed at people who have not yet dipped their toes into this most fascinating of subjects. Among other things, it will arm you with a basics understanding of motivation, what to use to hook into that as well as examples of its use in the real world.

Written in plain English, Gamification: A Simple Introduction, is based on many months of continuing research, conversations with experts in game design, gamification, psychology and more as well as my own experience and insights into the application and understanding of gamification.

In this eBook I aim to answer some key questions;

What is Gamification?
Why is it important?
Do I need it?
How can I get started?

If you already know about Gamification, then this may not be the book for you. However, you may still find a few useful thoughts in here – like what game mechanics really are and a look at user types in gamified systems!

This is the second edition with more content, more examples and more ideas.


Product Details

  • File Size: 1223 KB
  • Print Length: 153 pages
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B007U44MDU
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #162,883 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.0 out of 5 stars
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3 of 4 people found the following review helpful
2.0 out of 5 stars Simplistic and basically useless November 27, 2012
Verified Purchase
You'll learn little more from this short self-published text than from browsing the internet.

Marczewski doesn't seem to have any formal training or experience in game-studies or game-design, and his take on the subject is a clear example of the simplistic view on games and human psychology that pervades the area.

That being said, the little "book" (it's only about 30 normal pages) can give anyone a nice view of what "gamification" means to layman-practitioners. In that way, it's an interesting image of the state of affairs anno 2012, which some might find useful. But you will find nothing here, that isn't already out there in hundreds of (also self-published) blogs.
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1 of 1 people found the following review helpful
4.0 out of 5 stars nice basic guide March 23, 2013
By rodelmo
A bit of informal writing, although since the book is indeed about gamification, then there's room for that. Eye opener, and quick guide through the basics of understanding gamification.
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2 of 3 people found the following review helpful
4.0 out of 5 stars Good, high-level, view on gamification. August 14, 2012
By Sheppe
Verified Purchase
Though it could use to be a little longer, and there are quite a few errors in the grammar, this is still a good read for a person who wants to gain a general understanding of gamification, its uses, and benefits.
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5.0 out of 5 stars Easy to understand February 12, 2014
Verified Purchase
Straight to the point of Gamification's concept, so you can start applying with your own business. It's not that just giving badge and it will be called Gamification.
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