This coffee is good! I read a lot of internet reviews before purchasing and I couldn't be more satisfied. I ordered both the Classic Black and the Arabica Black (I will update both products with this same review). The Classic Black has that hint of cocoa that you smell as you're drinking it. The Arabica Black has is a stronger coffee (Well at least it is to me) that doesn't have the cocoa scent. I absolutely was not ready for what happened to me after I drank this coffee. In the reviews I saw this this coffee may help with physical pain due to the super foods but yeah...it may and it may not. So I didn't take that too much to heart. The best part is that the coffee is fantastic! Well maybe not the best.... the coffee is also instant, although you'd never know this when you taste it and it's packaged in little packets, so you can take them with you on the go! I LOVE THIS!!!!!! I am always traveling and working different hours so having a few packages with me is easy breezy. Okay the ABSOLUTE BEST part of this coffee, was about an hour or so after I drank it, a pain that I was having in my arm went away. I am not a gullible person and really didn't believe all that I researched, but tears came to my eyes and I am definitely a believer!!! I gave this coffee to a friend to try and she went and saw her doctor a month later and her high blood pressure has decreased!!! She adds a little sugar free hazelnut flavoring to hers. If you are busy and can't always get out to a coffee house this is the BEST way to go! With 30 packets in a bag at $30 a bag, give or take with shipping, that is $1.00 a cup! You can't beat that! I've also read that this coffee tastes much better than those Keurig/K cups.