(Susan Lacerte, Executive Director, Queens Botanical Garden, Adjunct Faculty, Farmingdale State College)
"For botanical garden directors, public and private park professionals, festival organizers, and garden tour organizers like me, it’s the first academic look into the audiences, their behaviors and their economic impact…Dr. Richard Benfield has produced the ultimate guide to horticultural tourism."
(Jim Charlier, past President of Garden Walk Buffalo, co-founder of the National Buffalo Garden Festival, and advertising and marketing professional)
"Dr. Richard Benfield’s book is a must-have for students, marketing and communications professionals, journalists, and anyone working in public gardens management. He performs a deep investigation into what attracts, motivates, and drives visitors to come to gardens… It is an easily readable book that is packed with current statistics and facts from someone who is a recognized master in a field that is just beginning to bloom!"
(Casey Sclar, Ph.D., Executive Director, American Public Gardens Association)