Gathering Assets: The Best of Nick Murray [Paperback]

Nick Murray (Author)

Product Details

• Paperback: 221 pages
• Publisher: Robert a Stanger & Co (June 1995)
• Language: English
• ISBN-10: 0943570123
• ISBN-13: 978-0943570129
• Product Dimensions: 8.3 x 5.5 x 0.7 inches
• Shipping Weight: 12 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #361,601 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

21 of 23 people found the following review helpful:

5.0 out of 5 stars It's not just about selling!, May 7, 2003

By 

M. Waldman (Virginia) - See all my reviews
(REAL NAME)   

This review is from: Gathering Assets: The Best of Nick Murray (Paperback)

This is not just a sales book. It's about how to structure your business with truth and integrity, how to put your clients needs first, and how to have the guts to only do the kind of business that you really want to have. Murray nails one of the great truths of investing: most investors cannot reach their goals without investing mostly or entirely in stocks, and catering to their fears and helping them invest partially or completely in bonds can be viewed as a disservice to them. Murray suggests that if you cannot convince a prospective client of this fact, then they do not deserve you as an adviser. While I do not accept everything he says as gospel, I have been heavily influenced by his books and articles, and my investment advisory practice has thrived, even through the recent market decline. I continue to read his stuff whenever it comes out -- and you should too, if you're interested in building a business that will not only be profitable -- you will be proud to have it.

12 of 15 people found the following review helpful:

5.0 out of 5 stars How to REALLY sell investments!, June 9, 1998

By 

[e-mail] (Schaumburg, IL) - See all my reviews

This review is from: Gathering Assets: The Best of Nick Murray (Paperback)

This book focuses on the client-needs approach of selling investments. It is a sales book that teaches how to use the right words to close the sale and teaches the registered representative why the "hot" investment is not always the "right" investment. Further, it teaches that the "right" investment is always the "right" sale.