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Geeky-Girly Innovation: A Japanese Subculturalist's Guide to Technology and Design Hardcover – July 24, 2012

ISBN-13: 978-1611720020 ISBN-10: 1611720028

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Product Details

  • Hardcover: 296 pages
  • Publisher: Stone Bridge Press (July 24, 2012)
  • Language: English
  • ISBN-10: 1611720028
  • ISBN-13: 978-1611720020
  • Product Dimensions: 5.5 x 1 x 7.5 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,170,712 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Morinosuke Kawaguchi: Principal, Associate Director for Arthur D. Little (Japan), Inc.

Morinosuke Kawaguchi is also a lecturer in the postgraduate program at the Tokyo Institute of Technology. His approach to Japanese subculture and how it creates an advantage in R&D has made him very popular in Japan.

Mr. Kawaguchi is renowned as a strategy expert in Management of Technology (MOT), intellectual property management (IPM) and also technology & innovation management (TIM) in various industries such as telecommunications, electronics and the car industry. In Japan, he is considered the inventor of a new concept in product engineering and technology development that draws from Japanese culture, especially from the concepts of monozukuri and otaku subcultures.

He is a bilingual lecturer on this topic and has appeared on several Japanese radio and TV shows. Mr. Kawaguchi writes regularly on Japanese technology development, creating a bridge between the hard-boiled industry and creative subculture.

Kawaguchi is often in the Japanese media, both as commentator on Japanese TV and radio and as an interviewee for magazines.

TEDxTokyo Toilet Talk: His TEDxTokyo Toilet Talk in May 2010, had 184,111 views on Yahoo Japan in three days and another 60,000 on YouTube so far.

O’Reilly’s E-Tech Emerging Technology Forum in San Jose: 2009.3.11, video guest speaker Wikipedia:

Wikipedia link:

YouTube: JapanTechLessons

Blogs by fans:

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By James R. Hoadley on January 13, 2014
Format: Hardcover Verified Purchase
The Japanese business world is stuck in a rut. Since the collapse of the bubble economy in 1990, the country has been in a long slow downward spiral from which it seems it cannot escape. A large reason for this is that the Japanese economy (at least the parts that face the outside world) have been male-dominated and very conservative. The world has changed, and producing cars, steel, and other heavy industries are on the way out - at least for developed nations. Author Morinosuke Kawaguchi encourages Japan, and the rest of the world to tap into Japan's thriving sub-culture. Often ridiculed or ignored, Kawaguchi shows us that real innovation exists in the world of the "otaku" (geeks) and exciting new products and services can be found in the soft, feminine culture of many trends in Japan today. Japan is stuck in what the press calls "Galapagos Syndrome:" it's products and ideas continue to grow and flourish, but they are generally ignored by the rest of the world, and even big Japanese businesses and the government. Kawaguchi says it is time for Japan to embrace these marginal communities, and in doing so, Japan can once again become influential and prosperous. If you want to know what happened to all the innovation that used to exist in Japan, it hasn't gone away, it's just put on a new costume and makeup. A large portion of America's success in the past 15 years has been the result of a general embracing of geeks and geek culture. It is time for Japan to do the same, and when it does, the whole world will benefit.
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By Kristen Nicole on September 18, 2012
Format: Hardcover Verified Purchase
During my first trip to Japan I fell in love with the culture, products, cityscape, urban planning...everything. When I returned home to Chicago I found it difficult to gain information and access to the things about Japan I loved so I was happy when I came across this book. It takes a product specialist perspective on the history & culture of Japanese products, emphasizing their strengths in an increasingly global market. It was an easy, short read but very useful.
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