About the Author
Morinosuke Kawaguchi: Principal, Associate Director for Arthur D. Little (Japan), Inc.
Morinosuke Kawaguchi is also a lecturer in the postgraduate program at the Tokyo Institute of Technology. His approach to Japanese subculture and how it creates an advantage in R&D has made him very popular in Japan.
Mr. Kawaguchi is renowned as a strategy expert in Management of Technology (MOT), intellectual property management (IPM) and also technology & innovation management (TIM) in various industries such as telecommunications, electronics and the car industry. In Japan, he is considered the inventor of a new concept in product engineering and technology development that draws from Japanese culture, especially from the concepts of monozukuri and otaku subcultures.
He is a bilingual lecturer on this topic and has appeared on several Japanese radio and TV shows. Mr. Kawaguchi writes regularly on Japanese technology development, creating a bridge between the hard-boiled industry and creative subculture.
Kawaguchi is often in the Japanese media, both as commentator on Japanese TV and radio and as an interviewee for magazines.
TEDxTokyo Toilet Talk: His TEDxTokyo Toilet Talk in May 2010, had 184,111 views on Yahoo Japan in three days and another 60,000 on YouTube so far.
O’Reilly’s E-Tech Emerging Technology Forum in San Jose: 2009.3.11, video guest speaker
Blogs by fans:http://subcultureengineering.wordpress.com/