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With this book she's once again let us peer into the minds of Millenials and how they think.
I Seriously recommend this book for anyone involved in Retail, Marketing, Psychology, Sales, and simply in Business.
The book is very well-written and has a very casual tone to it, making it easy and fun to read.
With dual expertise in consumer behavior and family counseling and dynamics, Kit Yarrow has masterfully explained and documented with painstaking accuracy both the mindset of Gen Y... Read morePublished on August 24, 2011 by Jeff M.
This is a great book to get some insight on Gen Y. I know that some older generations think that Gen Y is too "sexy", shops too much, or plays too many video games, and this book... Read morePublished on February 4, 2011 by Sarah K Gabot
This is a thought provoking book full of insights on a generation critical for marketers, and just about everyone else!
Well written, fun to read and HIGHLY RELEVANT.
"Generation BUY, How Tweens, Teens and Twenty Something's are Revolutionizing Retail" -by Kit Yarrow Ph.D. and Jayne O'Donnell
Merita B. Read more
This is one of the most interesting books I've ever read about Gen Y and their spending/shopping habits. Read morePublished on August 9, 2010 by Kivness
I am constantly looking for clues about web sites - why they work - why they don't. GEN BUY answers this question both in writing and example. Check it out.Published on August 6, 2010 by Edward Shuck
As the former CEO of a premium line of products (still best sellers in their category on Amazon) I find the book to be incredibly informative and helpful. Read morePublished on June 2, 2010 by Fly Fisher
I pick up this book because part of the products on my website, are geared towards this age group. Some of the products I am offering for age group has them comes back again and... Read morePublished on May 29, 2010 by Kim Snyder
This past week, I traveled to a conference in Seattle, giving me 8.5 hours of uninterrupted time to dig into a book that I have been anxious to read over the past month called "Gen... Read morePublished on November 18, 2009 by D. Green