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Kit Yarrow is obviously an expert when it comes to Millenials. With this book she's once again let us peer into the minds of Millenials and how they think.Published 19 months ago by Brian Stamey
Don't be fooled by the title or subject matter of this book. It is actually very interesting and informative as to how retailers have targeted the younger group of buyers in this... Read morePublished on December 11, 2011 by Rich Spinaci
With dual expertise in consumer behavior and family counseling and dynamics, Kit Yarrow has masterfully explained and documented with painstaking accuracy both the mindset of Gen Y... Read morePublished on August 24, 2011 by Mike S.
This is a great book to get some insight on Gen Y. I know that some older generations think that Gen Y is too "sexy", shops too much, or plays too many video games, and this book... Read morePublished on February 4, 2011 by Sarah K Gabot
This is a thought provoking book full of insights on a generation critical for marketers, and just about everyone else!
Well written, fun to read and HIGHLY RELEVANT.
"Generation BUY, How Tweens, Teens and Twenty Something's are Revolutionizing Retail" -by Kit Yarrow Ph.D. and Jayne O'Donnell
Merita B. Read more
This is one of the most interesting books I've ever read about Gen Y and their spending/shopping habits. Read morePublished on August 9, 2010 by Kivness
I am constantly looking for clues about web sites - why they work - why they don't. GEN BUY answers this question both in writing and example. Check it out.Published on August 6, 2010 by Edward Shuck
As the former CEO of a premium line of products (still best sellers in their category on Amazon) I find the book to be incredibly informative and helpful. Read morePublished on June 2, 2010 by Fly Fisher