Customer Reviews

Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail

5 star:		(17)
4 star:		(1)
3 star:		(1)
2 star:		(0)
1 star:		(1)

 

 

I bought Gen BuY to learn more about why my teenagers and their friends are so into shopping and what retailers are doing to try to get them to buy things. It's so much more than that. This is one of the best books on the psychology of today's teenagers that I've ever read. It's not only deep, it's clever and funny too. I highly recommend it anyone who wants to know more about the psychology of shopping, today's teenagers or what retailers do to get them to spend money. learned a lot about my teen by reading this book!

What a gem this book is! It tells not just the "what" about Gen Y buying tendencies, it gives insight into the underlying "why". It seems to be very well researched and definitely is well written. A clear, concise, and highly practical book for any one trying to understand how this generation of consumers approaches and addresses the marketplace.

As someone who is classified as "Gen Y" I had the desire to read this book to see if the conclusions were really true and if my habits fell in line with other people in my generation. Not only did I realize that I am a typical "Gen Y" consumer but I also was able to glean information about why I do the things that I do, make the purchases that I do and how outside influences dictate my shopping.

Truly a great book that would be interesting to anyone that falls under the "Gen Y" category, or any company that is interested in marketing/selling to this demographic. Having a sales background as well (although not one that exclusively markets to Gen Y) it assisted me in understanding the thought process of potential purchasers.

What the rotary phone and 3-channel television was to boomers, the Internet is to Gen Y. For those of us who find it difficult to understand what growing up with technology means to a generation, GenbuY is a must read. With insight and examples, the authors of GenbuY translate the values, behaviors, and expectations of a generation who all marketers must understand to survive and thrive now and in the future, given their tremendous influence and buying power.

Unlike many business tomes, GenbuY is filled with actionable suggestions and facts, yet still fun to read.

What a cool book. Deeply researched and delightfully written. I have always been a believer in the "Gretzky Rule" -- don't skate to where the puck is, but where it's going to be. This book tells you where the puck is headed and will direct your thinking about how to get there. Fast.

As a 21 year old Marketing Graduate of Howard University, reading this book was a pleasure. I found some very insightful tips on how to communicate and market to people in my age group. I could see some of the characteristics of their studies within my peers. "Gen Buy" is an excellent way for people within generation Y to stay on top of why people buy, and why they respond in the current market. On the other hand, for the readers that raised generation Y it is even more important for them to understand generation Y and how to market to them. I Seriously recommend this book for anyone involved in Retail, Marketing, Psychology, Sales, and simply in Business. A successful business knows and understands their customer, definitely a MUST READ!

With dual expertise in consumer behavior and family counseling and dynamics, Kit Yarrow has masterfully explained and documented with painstaking accuracy both the mindset of Gen Y and the "new" social dynamics in which they live, buy, are influenced and influence others. From redefined (by Baby Boomer standards) relationships with parents to the role that social media plays in their lives as both human beings and consumers, Gen BuY is a MUST read for today's businesses (who want to be around tomorrow) as well as today's parents who grew up in a very different world than that of their children. As a business professional and marketer I could not put this book down. It's probably the best book I've ever read about business. As a parent I gained a level of understanding of children unavailable elsewhere.

Length:: 3:46 Mins

Don't be fooled by the title or subject matter of this book. It is actually very interesting and informative as to how retailers have targeted the younger group of buyers in this country. One can actually see how manufacturers and retailers in this industry target the younger group of buyeers and how they in turn actually are motivated to go out and buy many things especially in the retail clothing sector. the authors give a clear, precise picture of the retail sectorand do so in such a way you will find this an informative reading. Trust me and buy this book. You won't be sorry that you did.

This is a great book to get some insight on Gen Y. I know that some older generations think that Gen Y is too "sexy", shops too much, or plays too many video games, and this book will explain why. As a Millennial, I felt like this book was talking about me. I've never known why I've shopped so much or have too many clothes, but I feel like this book gives me an understanding to the whys, both psychological and environmental reasons, to what I do with my money.

The book is very well-written and has a very casual tone to it, making it easy and fun to read. The book is backed with lots of statistics and research, adding to their credibility.

Gen Buy is a must read for people in sales and marketing fields, if not more fields. As Generation Y gets older, people will need to understand the ins and outs of Gen Y, because one day, they're going to be the ones running companies and making business decisions.