Part social commentary, part how-to guide, Gen E is the first book to explore the cultural and business trends that have shaped this new breed of entrepreneur.
Book Description
Editorial Reviews
Amazon.com Review
You've heard of the big names of Generation E, such as Netscape cofounder Marc Andreessen and Amazon.com's Jeff Bezos. But most of today's successful young entrepreneurs don't launch entire industries: they find tiny niches in existing markets and exploit them. Take, for example, Kristin Knight. She launched a temp agency in Seattle for creative people--graphic artists, copywriters, Web designers--and is now expanding nationwide. Or John Shriber, a real estate agent who launched a Web-based apartment-finding service in New York City and has since expanded to Los Angeles and San Francisco.
O'Connell defines Gen E as those born between 1965 and 1977, and notes that 46 percent of all new businesses are started by those 35 and under. Few of these entrepreneurs start out with a grand vision; more likely, they don't want to work in traditional corporate hierarchies, they're willing to borrow money from friends and relatives and max out their credit cards, and, most important, they can devote every waking hour to making their new businesses work. Gen E is peppered with inspirational stories of young businesspeople who are making it, but also throws in cautionary tales of endless workdays, sleepless nights spent worrying about whether the business will be able to make the next payroll, and disgruntled employees slipping Dilbert cartoons under your door. Mostly, though, Gen E is a how-to: how to make a business plan, how to hire people, where to start a business (the usual suspects such as Seattle and Austin make the list, but so do Cleveland and Indianapolis), and even when to sell and move on to something else. --Lou Schuler
From the Back Cover
They have been scoffed at as slackers but by rebelling against the confining traditional values of corporate America, Generation X entrepreneurs are rewriting the workplace rulebook and making millions in the process. And you can, too! Part social commentary, part how-to-guide, Gen E takes you on a fascinating exploration of the cultural and business trends that have shaped this new breed of maverick entrepreneur and uncovers the secrets of their success.
Through revealing profiles and real-life examples, you'll learn: Why Gen X entrepreneurs are different from the entrepreneurs of previous generations and how these differences affect business and management decisions.
What challenges Gen X entrepreneurs face and the innovative ways some have found to overcome them
How-to-tips and advice from successful Gen X entrepreneurs
You'll also discover the 10 best businesses for Gen X entrepreneurs and how to start them PLUS Gen E even includes a guide to the 10 coolest cities to start a Gen X business in, complete with a list of popular Gen X nightspots and eateries.
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Most Helpful Customer Reviews
4 of 6 people found the following review helpful:
5.0 out of 5 stars
GREAT Intro to Starting a Business!,
This review is from: Gen E: Generation Entrepreneur Is Rewriting the Rules of Business-- and You Can, Too! (Paperback)
This book is the best so far in terms of inspiration and motivation as well as being a complete how-to. Being part of the Gen E, I found this book useful in starting my own business. It is easy to read, very thorough and well written. Great Job Brian!
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