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Gender Advertisements
 
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Gender Advertisements (Paperback)

~ Erving Goffman (Author)
5.0 out of 5 stars  See all reviews (1 customer review)


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2 new from $81.93 16 used from $13.39

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Amazon Price New from Used from
  Hardcover, May 3, 1979 -- -- $31.50
  Paperback, February 28, 1979 -- $79.95 $8.22
  Paperback, February 1988 -- $81.93 $13.39
  Unknown Binding, December 31, 1986 -- -- $50.00

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Product Details

  • Paperback: 94 pages
  • Publisher: Harpercollins College Div; Revised edition (February 1988)
  • ISBN-10: 0061320765
  • ISBN-13: 978-0061320767
  • Product Dimensions: 11 x 8.5 x 0.2 inches
  • Shipping Weight: 10.4 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.com Sales Rank: #651,930 in Books (See Bestsellers in Books)


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11 of 11 people found the following review helpful:
5.0 out of 5 stars Classic on How to "read" images and ads, December 17, 2002
By "rouxprof" (Natick MA USA) - See all my reviews
This review is from: Gender Advertisements (Paperback)
OK, this book can be hard to find. But it is THE essential source at the foundation of how to interpret visual images, especially as they depict gender roles. It takes a lot of studying to learn to "see" -- to see the patterns of symbolism in ads, for example. Recent books tend to rush this process or to be satisfied with only the most obvious, superficial layer of symbolism. I recommend taking the time to see more perceptively -- and Goffman is a great place to start.
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