Customer Reviews

GenderSell: How to Sell to the Opposite Sex

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Yes, men and women use different approaches to how they buy and how they sell. And this book talks about the differences from the viewpoint of two women. To be balanced, wouldn't it have made sense for this book to be written by a woman and a man?

The first 60 pages of the book outline the author's experiences (lots and lots of "I did this and I did that") and the data that the authors collected from "interviewing 600 people." Unfortunately, the data is broadly summarized, and the reader doesn't get to examine the questions asked or the answers given. The rest of the book rehashes the first 60 pages, over and over and over again.

The key ideas discussed in the book could have been summarized in about 5,000 words, the length of an average magazine article. But the authors fluffed it up to fill 174 pages, slapped a hard cover on it, and charge you $24.00 for the privilege of digging out the few ideas you hadn't heard about or experienced before.

For me, the new idea from the book is that men are competitive in sales and women are cooperative in sales. Otherwise, you've already read the rest of the ideas in John Grey's "Men are From Mars..."

If you really want to be successful selling to people, regardless of gender, learn their communication styles and sell to that. Two great books on this topic are Shelle Rose Charvet's "Words that Change Minds" and Tony Alessandra's "The Platinum Rule." There are no generalizations about gender, and the approach works because your communication is always tailored to the prospects needs.

Judith C. Tingley, Ph.D., and Lee E. Robert tell you why men are super-salespeople on Mars but idiots on Venus. This challenging and important topic - selling to the opposite gender - is, in itself, a pretty tough sell. The danger is that it inherently involves working with gender generalities and variabilities, and we have all been properly conditioned against that. The authors are a couple of experienced veterans who sometimes seem to lapse into stereotypes. Anyone who has been in the sales trenches would have to agree they are on to something, however, particularly when their advice is specific. In fact, many of the common-sense pointers presented in these pages would be applicable in relationships both professional and personal. As such, we at getAbstract recommend this book to anyone who wants to improve his or her rapport with the opposite sex - for business or otherwise.

You don't have to be in Sales or Marketing to benefit from this book because you are always "selling" something. And if you haven't read Dr. Tingley's book, then you are at a major disadvantage. GenderSell is a "must-read" if you plan to be successful now and even more so in the future. Let's face it - genderselling to women is good for everyone. And if you aren't addressing the needs of this critical market, you are going the way of the dinosaur. Genderselling makes sense and Dr. Tingley has taken her wealth of knowledge and experience and condensed it into a concise book for even the most "time-starved" without sacrificing on content. For women in Sales, this book provides you with wisdom on how to sell to males without losing yourself or sacrificing your integrity. No other book on this subject has been able to distill down the research in this area and presented it in an intelligent and well-thought out format. So if there is one book to read on this subject, this book would be the one.

GenderSell is not only a must-read for people who sell products and services; it's a wealth of information for people who are thinking about starting their own businesses and find themselves in a position in which they must sell their IDEAS.

I am the founder of an international networking organization for women in boating, an industry that is definitely male-dominated. Our membership consists of 2000+ members, representing 15 countries. The comment I most often hear regarding boat brokers and marine product salespeople is that women aren't taken seriously. I certainly can vouch for that, both from the aspect of being a boater AND as an female business owner. But after 6 years of publishing a monthly newsletter for women in boating, the marine industry is finally coming to realize that we (women)represent a market that they have never acknowleged, let alone marketed to. It's taken all this time for them to put 2 and 2 together: to realize that not only are 86% of boat owners married; but that 80% of that population has a wife having the final say in all purchasing decisions. It's about time!

Just recently, boat manufacturers (all men) have begun to approach me about how to sell to women boaters, and I was in a position of needing to know how to talk to them! GenderSell has given me a wealth of information and, more importantly, DETAILS about how I can get my ideas across more effectively. This book is a step-by-step guide for EVERYONE: salespeople, marketers, and even consumers. By describing the ways in which women's thoughts and behaviors affect how they make purchasing decisions, Dr. Tingley and Ms. Lee have written an insightful manual that describes in detail what salespeople need to do in order to succeed in their profession, and have fun doing it. It's a Win-Win for salespeople and customers alike.

As a professional speaker to the retail trade, I often refer my audiences to this great book. Men are shopping more now than ever before. They used to say "What ever she wants is okay with me." That is no longer the case. Male shoppers are more involved and spend more time shopping than ever before. This is a must read for retailers if they want to close more sales!

This book quickly and effectively outlines useful approaches to selling to a member of the opposite sex. Really it's two books; one on selling to women and another on selling to men. Nevertheless, its fast and fund to read and a little reminiscent of Mars and Venus. By analyzing how men and women respond to different sales situations, the book sheds light on an area of sales that is too often overlooked or underappreciated. Once you read this book you will never again forget to think about the gender of your customer and you'll know how to adjust your selling technique for either one. At the same time, the authors know that the book itself is not a panacea and recognize that it will require that most of us make a dedicated effort to learn and practice the Gendersell approach. Bottom line, if you sell to both sexes or the opposite sex, you should read this book.

Finally, a book that addresses the differences of gender communication in a positive, straight-forward and results-oriented way. Tingley and Roberts provide specific research based solutions to selling to the opposite sex. They effectively explain how men and women sell and buy differently, and how each sex should flex to be more effective when selling to their opposite. Tingley and Roberts do not suggest that women should try to become like men or visa versa. Rather they identify the specific differences and explain ways to adapt during each phase of the selling process. The techniques help the seller show respect for the opposite sex during the transaction, which can only lead to and strengthen a long term business relationship of sales. The authors have written an easy to understand book with many techniques that can be applied immediately. Since we all are selling all the time, whether it is ideas, services or commodities,this book is a must read for every business person.

I was very pleased with my purchase of the book from the seller. Book arrived
as described in a very quick manner. Excellent Service!

GenderSell is an OUTSTANDING resource for sales professionals who want to build their business! It clearly articulates the differences between the genders, and then translates them into specific recommendations for men selling to women and/or women selling to men. Judith Tingley's expertise as a psychologist makes her insights into how to motivate and and influence people very compelling. And her experience working with corporations seeking to boost their sales results make her suggestions very useful and "field-friendly." Gender-specific selling is one of the most important and relevant topics in Sales right now. EVERYONE needs to master these skills and this book is the quickest way to do it.

I read this book in one night and it should be required reading for all salespeople who want to improve their relationships and skills. Having been in sales and sales training for 30 years and having read most of the sales books, Gendersell is on the right track. No other book has touched on this subject and it will produce positive results for those willing to implement the concepts. Read it, learn it, use it, teach it to others, and internalize the principles. This book will be a best seller, read it now, tell your friends, and be ahead of the curve.