Virtual events can be a dream for marketers. They can generate leads cost effectively and they facilitate real-time interactions with sales prospects that can lead to quicker and more efficient marketing qualification. Dennis Shiao, a virtual events expert, takes you from the planning process, to audience generation and engagement strategies and finally to lead qualification and follow-up. Dennis shows you how to use virtual events to fuel your sales pipeline.
Dennis Shiao is an evangelist, strategist and practitioner of virtual events. Currently, Dennis serves as Director of Product Marketing at INXPO, the leading provider of privately branded virtual events and virtual business communities. At INXPO, Dennis is responsible for go-to-market strategy and execution, and for shaping product and platform evolution via the "voice of the customer".
Dennis provides strategic consulting to clients on their virtual events and has managed virtual event campaigns for Cisco, HP, Oracle and Microsoft, among others. Dennis blogs about virtual events and virtual worlds at "It's All Virtual" and is a frequent author and speaker. Dennis can be found on Twitter at @dshiao.
