Dennis Shiao is a domain expert and provides some great advise on how to get the maximum ROI out of Virtual Events--Leads.
I have been recommending this book to my customers (I'm in the virtual events business myself)and everyone who has read it, has liked the practical step-by-step approach that Dennis takes in the book. Virtual events present a whole new world of opportunities but just like any other event, depend on sponsors for revenue generation. This book provides direct recommendations to sponsors on how to maximize their presence at a virtual event- planning, social media marketing, virtual booth, lead generation, follow up etc.
The issue with many writers / authors / bloggers who write about Virtual Events and lead generation is that they tend to be out of touch with the actual execution details. Most of them write with little or no street level experience. Dennis has been in the thick of it for a while and thus brings forth a very simple but effective set of recommendations.
Ike Singh [..]
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