“[A] very useful piece of work, particularly in its exploration of the way today’s grown-up baby boomers differ from previous generations: their refusal to grow old gracefully and, indeed, their conviction that they are not growing old at all.” (Financial Times)
About the Author
J. Walker Smith, Ph.D., is the president of Yankelovich, Inc., and a nationally recognized expert on marketing and social trends and their impact on businesses. He oversees The Yankelovich MONITOR®, which for more than thirty-five years has been the foremost tool tracking America's lifestyles and values. Once described by Fortune as "one of America's leading analysts of consumer trends," he is a well-known author and speaker with an eye on breaking trends in American society. Smith is a regular guest on network business news programs and is frequently quoted in the press. He lives in Atlanta, Georgia.
Ann Clurman, a senior partner at Yankelovich with more than twenty-five years of experience with The Yankelovich MONITOR, is a widely recognized authority on consumer trends and generational marketing. A much-sought-after speaker at industry forums and a consultant to Fortune 500 companies, she is known for her creative energy and strategic insights, translating MONITOR findings into profitable marketplace initiatives. She lives in New York City.