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Technology and demographics are on a collision course. DigitalNatives, Boomerang Boomers, and Generation X-ecutives are allgrappling with the transformative implications of Web 2.0technologies, and organizations are scrambling for the best ways tounlock the talents of a multigenerational workforce in a connectedworld. Generation Blend ventures deep into the technology age gapand provides real-world solutions to combine the best that youngerand older workers have to offer.
Generation Blend explores how generational attitudes towardtechnology affect issues as diverse as recruitment and retention,employee training, management decision-making, collab-oration,knowledge sharing, work/life balance, and ordinary workdayactivities. How can your organization promote the continuity ofknowl-edge and culture in the face of the coming demographictransition? What hidden factors put new technology deployments atrisk? How can IT departments manage the growing demand for socialand collaborative software while maintaining governance andsecurity? What initiatives can you launch to bridge the divide inwork styles and tech-savvy that separates veterans and newcomers inthe workforce?
In Generation Blend, author Rob Salkowitz builds on thegroundbreaking work of Don Tapscott (Wikinomics, Growing UpDigital), William Strauss and Neil Howe (Generations, MillennialsRising), and many others to connect the dots of sociology,technology, and management, and trace a roadmap fordecision-makers. Generation Blend is rich with research andincludes two original in-depth case studies from organizations thathave developed unique approaches to bridging the technology agegap: Microsoft's Board of the Future project, which assemblescollege-age students from around the world to discuss a wide rangeof workplace issues, and Older Adults Technology Services, a NewYork-based nonprofit dedicated to intergenerational technologytraining and reciprocal mentoring programs. Organizations of alltypes and sizes can profit from their methods.
The retirement of the Baby Boomers, the arrival of theMillennials, and the impact of Web 2.0 technology in the enterprisecreate unprece-dented complexity for employers and workers in the2010s and beyond. Organizations looking to solve the puzzle ofproductivity across the technology age gap should start withGeneration Blend.
Praise for Generation Blend: Managing Across the Technology AgeGap
"There is no more important issue facing today's enterprise thanthe digital age gap. To avoid a generational clash and exploit thepower of intergenerational collaboration and knowledge sharing,every organization needs to think differently. Generation Blendspells out clearly what your company needs to do to get itright."
Don Tapscott, coauthor, Wikinomics and author, Growing UpDigital: The Rise of the Net Generation
"Salkowitz usefully explains how generational attitudes shapeworkers' responses to technologies in the workplace and offerspractical recommendations for how organizations can respond toincrease the success of technological innovation. He opens adiscussion that will only rise in importance as the risinggeneration of Millennials enters the workplace in full force in thedecade ahead."
William Strauss and Neil Howe, authors of Generations: AHistory of America's Future and Millennials Rising: The Next GreatGeneration
"The dirty little secret of essentially every company is thattheir most critical asset is their people. Generation Blend is auniquely powerful tool for grasping the forces that are driving thetumultuous changes afoot in today's workforce, and for managingwith and through them most effectively. Rooted in the concretelessons of case study, it draws important lessons for managers anddecision-makers who must understand the future of theworkplaceand that, I believe, means all of us. GenerationBlend is must-reading for managers who mean to succeed over thenext decade."
Lawrence Wilkinson, Chairman, Heminge and Condell, andcofounder of Global Business Network
"Generation Blend presents timely data and analysis about thegenerations from a wide range of sources and is sure to becomeessential reading for people who want to understand and bridge thegenerational divide at work. If you want to engage, motivate, andretain young workers without driving the veteran workers away, thenthis book can help you."
Penelope Trunk, business columnist, The Boston Globe andauthor, Brazen Careerist
"Rob Salkowitz turns traditional thinking upside down for awitty and enlightening look at the unique technological challengesfacing today's workforce."
Paul Andrews, technology columnist and author, How the WebWas Won