From the Author
I know reading time is very limited today, so I've written a book that can provide you with a lot of helpful information and insights, quickly and in an interesting, nonlinear format.
Here's what you'll discover in this book:
* A nuanced and provocative presentation of the Boomer generation today and how Boomers and Silent Generation members are likely to change many paradigms around aging, including traditional business and marketing practices
* A lucid and well-documented argument in favor of Boomers and older consumers as a continuing market force long into the foreseeable future
* Details about generational sociology and an intuitive model to help marketers better understand generational segmentation and marketing
* An international perspective of the Boomer generation, particularly from the vantage points of Europe and Asia
* Many initiatives being undertaken to rebrand aging and business, with special focus on how Canadians are undertaking an ambitious multi-media, multi-platform initiative
* Strengths and weaknesses of recent marketing campaigns targeting Boomers, from high-profile companies such as Fidelity, GE, Bacardi, Bayer, Mutual of Omaha, REI and Harley Davidson
* The social and business implications of recent cultural developments, from the blockbuster movie "Avatar" to an isolated Kansas community under development as an international center for transcendental meditation
* An in-depth overview of Baby Boomer men, demonstrating how male gender and generational values are shaping business opportunities across many business categories
* Contemporary issues impinging on Boomer men, including their relative (to women) reticence to be proactive about preventative healthcare
* Profiles of several Boomer men, thus helping readers gain insights into this generation of males by reflecting upon a few whose lives have made (and are making) a difference
* A thought-provoking workshop that can help readers gain deeper insights into generational identity and the ways values impact perceptions, both productively and nonproductively, between and among generations
I have dedicated myself to writing a book that is rich with stories and anecdotes while varying chapter length to create an enjoyable reading experience. I hope you agree.
I will always welcome your thoughts and comments about this book and, more broadly, your ideas about the future of aging. You can find my contact information easily through online searches.