Generation We: How Millennial Youth are Taking Over America And Changing Our World Forever [Paperback]

Eric H. Greenberg (Author), Karl Weber (Author)

Book Description

Publication Date: October 15, 2008 | ISBN-10: 0982093101 | ISBN-13: 978-0982093108 | Edition: 1

In the last three years, the Millennial Generation has emerged as a powerful political and social force. Currently including 95 million young people born between 1978 and 2000, the Millennials are the largest generation in history. They are also the first post-ideological, post-political, and post-partisan generation, and they are spearheading a period of sweeping change in America and around the world.

Generation We explores the emerging power of the Millennial Generation, shows how they (and their supporters from other generations) are poised to change our nation and our world for the better, and lays out a powerful plan for progressive change that today s youth is ready to implement. Generation We presents for the first time the results of a major research study into the characteristics of the Millennial Generation, including an in-depth survey of 2,000 individuals and a series of twelve geographically- and demographically-diverse focus groups, all sponsored by author Eric Greenberg and conducted by Gerstein | Agne Strategic Communications, one of the most respected research organizations in the United States. It s the essential guide to the values, dreams, and enormous potential of the Millennials, and could serve as a spark to help kindle the coming youth movement that will restore the damaged American dream.

The young members of Generation We are inheriting a world rife with war, environmental degradation, dysfunctional health and educational systems, dangerous dependence on fossil fuels and foreign oil, creeping totalitarianism, diminished civil rights, and a fragile economy. Generation We believes that we must innovate our way out of this complex set of problems, discovering and implementing solutions that will work on a global scale and we need to do it soon.

Generation We suggests an agenda by which today s youth can help lead an American renaissance. As Greenberg and Weber show, the best way to launch the Millennial revolution is with Project FREE, a massive scientific and industrial program to move America beyond fossil fuels by inventing the next generation of non-carbon based energy a program that will save the environment, end our dependence on foreign oil, create millions of jobs, and jump-start a massive economic boom. Project FREE could be one of humankind s greatest achievements and a proud legacy for the Millennial generation.

Generation We also answers the question, What can I do to help turn this vision of a better America into reality? It offers a list of specific steps citizens of any age can take to help promote the progressive ideals and program outlined in the book. Generation We is the book that can inspire a generation to achieve new heights of greatness, allowing Americans to take back control of our lives, our communities, our country, and our future. NEW! Generation We has won the Montaigne Medal for most thought provoking book.

Editorial Reviews

Review

In my travels around the world, I have been very impressed by today's young people. They are smart, caring, creative, and generous. I share the hope expressed by Greenberg and Weber that this new generation will help re-orient our planet and conquer the problems of poverty, war, and pollution that currently plague it. -Muhammad Yunus, Founder of Grameen Bank and Co-Winner of the 2006 Nobel Peace Prize

Energy, health care, national security, the environment--these are just some of the issues where Americans are hungry for solutions rather than slogans and posturing. I see hope in the fact that, as Greenberg and Weber detail in this important book, America's next generation will be prepared to help lead the search for real answers.-U.S. Senator Harry Reid (D-NV), Majority Leader of the U.S. Senate

We live in amazing times--times of looming crisis as well as incredible opportunity. Tens of millions of young people around the world are eager for change and looking for ways to employ their unprecedented levels of knowledge, talent, and energy. Greenberg and Weber’s GENERATION WE offers a roadmap for the revolutionary movement the Millennials are ready to launch.-Larry Brilliant, Executive Director, Google.org

For too long, Americans have allowed themselves to be divided--liberal against conservative, rich against poor, race against race--while the challenges we face have gone unmet. It's time for a new politics based on innovation and a shared commitment to the greater good, and Greenberg and Weber explain how American youth are ready to help make it happen.-Tom Daschle, Former Majority Leader of the United States Senate

In a political world poisoned by cynicism and spin, the idealism, optimism, commitment, and energy of the Millennial generation offer an inspiring antidote. With their independent thinking and their readiness to abandon the partisan wars we've been fighting for too long, today's young people are poised to lead a worldwide revolution. Generation We captures this transformational moment with insight and clarity.-Arianna Huffington, founder, The Huffington Post

About the Author

Eric H. Greenberg is President and Chief Executive Officer of the Beautifull, INC, a prepared, fresh food company focused on providing tasty, healthy, and real food for retail and home delivery. Greenberg has founded and established many businesses in his entrepreneurial career including wind farms in partnership with Native American tribes in the Great Plains; Acumen Sciences and the Acumen Journal of Life Sciences; Scient, a consulting firm focused on eBusiness and emerging technology; and Viant, an internet systems integrator. An award-winning philanthropist, he was named by Worth Magazine as one of the 10 Most Generous Americans Under 45.

Karl Weber is a writer and editor specializing in topics from business, politics, and current affairs. Weber's recent projects include the New York Times bestseller Creating a World Without Poverty, co-authored with Muhammad Yunus, winner of the 2006 Nobel Peace Prize (2008); The Triple Bottom Line, a guide to sustainable business co-authored with Andrew W. Savitz (2006); and The Best of I.F. Stone, a collection of pieces by the famed independent journalist which Weber edited (2006). Weber served as project editor on the number one New York Times bestseller What Happened: Inside the Bush White House and Washington's Culture of Deception by Scott McClellan (June, 2008).

Product Details

• Paperback: 256 pages
• Publisher: Pachatusan; 1 edition (October 15, 2008)
• Language: English
• ISBN-10: 0982093101
• ISBN-13: 978-0982093108
• Product Dimensions: 9.8 x 0.6 x 7.9 inches
• Shipping Weight: 1.8 pounds (View shipping rates and policies)
• Average Customer Review: 3.6 out of 5 stars  See all reviews (18 customer reviews)
• Amazon Best Sellers Rank: #766,809 in Books (See Top 100 in Books)

Most Helpful Customer Reviews

9 of 11 people found the following review helpful

4.0 out of 5 stars Get in the Mind of a Millennial May 3, 2010

By Kellee S. McGahey

Generation We is a thorough look into the Millennial generation and its impact on America. The size of the generation alone, similar to the Baby Boomers, is a reason to learn more about their preferences and trends in all facets of society. Unlike other generational books, Generation We outlines not only the characteristics of the generation, but how they can potentially impact the American society. The unfortunate aspect of this book is it was written prior to the economic downturn and the impact that the economy has had on the generation is not addressed. That alone will certainly further impact society and ultimately the American workplace practices.

The qualitative commentary subtly dilutes the book's overall impact and leaves the reader curious about the realistic true impact versus the sensationalism tone. Overall, it is a good book for an introduction into the mind of a Millennial and throughout many aspects of the book I found myself cheering for the Millennials to continue impacting and influencing change in all aspects of American life.

After completing Generation We, I read the Pew Research study, Report: A Portrait of Generation Next, which was referenced throughout Greenberg's book. It was helpful to read both for a balance of quantitative research results from the study, with the significant qualitative tone in Generation We.

5.0 out of 5 stars The book was a gift. April 24, 2012

By Barbrietta F Aubert

Amazon Verified Purchase

The book arrived quickly and in good shape. There was an added bonus book included that I was not expecting. That was nice. I gave this book to my daughter as a gift so haven't looked inside but she says she thinks it's a great book. Will order from here again. Like half price books online. Thank you.

26 of 41 people found the following review helpful

1.0 out of 5 stars Can't get the basic research right January 10, 2010

By Persian Princess

I don't know how the authors of this book can be taken seriously when they can't even get the dates for Generation Y right. I was born in 1981 and graduated in 1999 - the LAST of Generation X. The whole time I was a teenager, it was pointed out how we were the last of our generation, making the way for the Millennials/Generation Y. Those born in 1982 and graduated in 2000 are the oldest of Generation Y. I remember Ronald Reagan, grew up with George H.W. Bush as president, remember Challenger exploding, and was already a teenager when the Internet became popular. Plus, Generation Y are more into Civic Duty and more socially liberal as a whole than Generation X. Please read the better books by Williams Strauss and Neil Howe, such as Generations, The 13th Generation, and Millennial Rising: The Next Generation. These two authors are the most respected in their field as both researchers and historians. They also have a website for their company called Life Course Associates. In their books Generations (1991) and Millennials Rising: The Next Great Generation (2000), William Strauss and Neil Howe use the start year as 1982 and end year of the generation as 2001. They believe that the coming of age of year 2000 high school graduates sharply contrasts with those born before them and after them due to the attention they received from the media and what influenced them politically. People still seem to get the Generation X and Generation Y mixed up with the MTV Generation (a sub-generation) made up of Generation X and early Generation Y members (approximately 1974/75-1983/84) who grew up when MTV was popular as a music video station (not mostly reality shows), and came of age during the late eighties and nineties.

24 of 43 people found the following review helpful

1.0 out of 5 stars Utter rubbish March 5, 2010

By D. Milburn

This book tries to convince the young they are smarter than the old - you know those old people that have been around a few decades instead of 1 or 2. It claims they are tried of political partisanship while this rubbish preached progressive liberal trash in a partisan manner. Generation We should be more aptly titled generation whiner.
How about we teach our kids personal responsibility and stop trying to indoctrination of them in some progressive brain washed entitlement agenda. Let me tell you something generation we - you are not entitled to anything other life, liberty and the pursuit of happiness and that's it! Life it not fair get use to it.

This book sickens me and it's not worth wiping my backside with.

2 of 6 people found the following review helpful

3.0 out of 5 stars Nice try, but not really December 9, 2011

By David T. Johnson

This Generation, you call WE, is actually the worse that has come along in some time...if not, for all of mankind. They are more spoiled, more lazy, more likely to not want to work, and they can't handle not getting praised for every little thing they do. When I grew up and you didn't take first, second or third in a race, you got nothing. Nowadays, everyone wins a metal...and their parents hover over them with constant praise. Some parents even show up with them during first time job interviews. When all that praise and support goes away, they fall apart. I run a small business and this is a generation that I will not hire. Anyone under 30....not likely. Too many video games, too many safe guards, not enough reasons to be motivated. They just can't think for themselves and sure as hell don't care about what is happening with the country and debt and such. I mean, just take a look at reality TV if you want an idea as to who their leaders and role models are. Lastly, one of the biggest problems we have right now is college, because this generation thinks they deserve something handed to them because they went to college. So not true...suckers. College is a play ground but it is not the real world, and no one owes you anything just because you have some fancy piece of paper. What I really worry about is a generation of kids that always wants to be taken care of...that can't leave the home and deal with reality..and will most likely expect some level of support for the rest of their lives. China, a country full of kids that want something from their lives, will take over. For us, in America, this will be the generation of "ME". Me...me...me. Good luck with the book.