Customer Reviews

Generational Housing: Myth or Mastery

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Understanding the customers' needs and wants in real estate is critically important in today's changing environment. This can only be achieved if you really understand the consumer in the first place. One size no longer fits all and to be a true real estate professional means becoming a "generational" specialist. For agents who therefore want to learn about the different generations and their characteristics there is no better place to start than Carmen's new book, Generational Housing: Myth or Mastery.

What a fascinating concept!
Generational Housing deals with differences among generational groups and how those differences affect attitudes and preferences in housing. The Multhaufs have created a valuable crash course in real estate and development. Their informative book is loaded with helpful statistics, charts, and references, and the information is skillfully conveyed. As an architect, I recommend this concise volume to colleagues, or anyone else concerned with housing.

Lester Wertheimer, FAIA, Architect

This book is a must for anyone who wants to understand "generational differences." As a real estate educator my interest was held by facts and statistics about needs and changes in the housing industry and as a person I found the psychologicl profies of the different generations invaluable! The knowledge gained has helped me understand my Mother, my daughter, my nieces and nephew! Well done!

This is the definitive book on how to approach every generation. The information is backed by solid research, and while there is a great deal of detail,it is presented in an easy to understand manner. For Brokers and Realtors who want to succeed, this is a must have tool. Anyone who is even considering entering the field should absorb every chapter; and those who are already in the field will recognize the value of Generational Housing: Myth or Mastery. Real Estate for the Ages, indeed.