Genuine Value : The John Deere Journey [Hardcover]

John J. Gerstner (Author)

Book Description

Publication Date: July 31, 2000

Genuine Value: The John Deere Journey plows a contemporary furrow through the heritage of one of America’s oldest and most respected corporations. The book pairs a collection of rare photos with statements illuminating the company’s four sustaining values -- quality, innovation, integrity, and commitment. Just as John Deere, the blacksmith, fashioned a polished-steel plow that ushered in mechanized agriculture, Genuine Value reinvents the corporate history book as a thoughtful exploration of the essential role values play in the enduring success of organizations

Editorial Reviews

Review

"...I will open this book whenever I need inspiration to keep going in this fast-paced business world." -- Kim Dushinski, Colorado

"...it is awe-inspiring to realize that John Deere has been doing business since 1837." -- Dr. Michael Hammer, Author of Reengineering the Corporation: A Manifesto for Business Revolution

"In Genuine Value, you have the perfect coffee-table book." -- Ralph Reynolds, New Mexico

Product Details

• Hardcover: 286 pages
• Publisher: Deere & Co; 1st edition (July 31, 2000)
• Language: English
• ISBN-10: 0866912762
• ISBN-13: 978-0866912761
• Product Dimensions: 11.3 x 11.1 x 1.1 inches
• Shipping Weight: 4 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #1,393,796 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

12 of 12 people found the following review helpful:

5.0 out of 5 stars A photographically illustrated history and tribute, February 12, 2001

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Genuine Value : The John Deere Journey (Hardcover)

Genuine Value: The John Deere Journey is a magnificent, 286-page, photographically illustrated history and tribute to one of America's most successful and enduring corporations. This is the story of the John Deere contributions to agricultural technology, documented with historical and vintage photos from a John Deere Model A tractor working a field during the Great Depression to today's John Deere high tech, computer-controlled manufacturing line. Of special note is a 42-page timeline describing significant financial and corporate events in the company's history decade-by-decade, and includes a pictorial review of the products of each era. There's even a section which includes the names of every living retiree and employee as of January 1, 2000. Genuine Value will be read and browsed through with enthusiasm by anyone who's life or whose parent's lives where touched by John Deere.

14 of 15 people found the following review helpful:

5.0 out of 5 stars John Deere-The story of the revolution!, November 20, 2000

By 

David Albrecht (Waterford, PA USA) - See all my reviews

This review is from: Genuine Value : The John Deere Journey (Hardcover)

I've been a John Deere man for forty years and have often wondered what farming would have been like if John Deere had not revolutionized the farm machinery industry in 1960. Genuine Value tells the story of that revolution. It is full of great photographs of tractors and farming practices (old and new) like many tractor books, but it is more. It is also a unique look at and tribute to the people and business behind the product lines and factories. I love that it contains the names of all the people who have helped to produce these great products, both current employees and retirees.

10 of 10 people found the following review helpful:

4.0 out of 5 stars Nothing Reads Like A Deere, November 8, 2000

By 

D. Bland (Bettendorf, Iowa) - See all my reviews
(REAL NAME)   

This review is from: Genuine Value : The John Deere Journey (Hardcover)

The Beetles Anthology may have a great beat, but Genuine Value: The John Deere Journey is easier to dance to. It's a must for anyone who bleeds green (or industrial yellow). Genuine Value takes you on a pictoral journey through 163 years of history of one of America's oldest and most respected companies. Great photos, inspiring prose, the only thing missing is more pics of the company's many construction products. The back-of-the-book listing of the corporation's 63,676 current employees and retirees is a nice tribute to the many men and women who have and continue to delver genuine value to hundreds of thousands of Deere customers worldwide.