In 2008, the Museum of Modern Art acquired a wide range of George Lois’s groundbreaking Esquire magazine covers and put them on display for a full year. The Esquire Covers at MoMA collects the entirety of that exhibit, many more covers, and unseen images from Lois’s private collection, including personal photographs of the designer at work and outtakes of a shoot with Andy Warhol. George Lois, who led advertising’s creative revolution in the 1960s, was hand-picked by the legendary editor Harold Hayes to convey visually that Esquire—a leading proponent of another creative revolution of the time, New Journalism—was on the cutting edge of profound changes in American culture. With images of JFK, RFK, and Martin Luther King, Jr. watching over Arlington National Cemetery; of Richard Nixon under the makeup-artist’s powder-puff; and of Muhammad Ali as the martyred Saint Sebastian, he did just that.
Book Description
In 2008, the Museum of Modern Art acquired a wide range of George Lois’s groundbreaking Esquire magazine covers and put them on display for a full year. The Esquire Covers at MoMA collects the entirety of that exhibit, many more covers, and unseen images from Lois’s private collection, including personal photographs of the designer at work and outtakes of a shoot with Andy Warhol. George Lois, who led advertising’s creative revolution in the 1960s, was hand-picked by the legendary editor Harold Hayes to convey visually that Esquire—a leading proponent of another creative revolution of the time, New Journalism—was on the cutting edge of profound changes in American culture. With images of JFK, RFK, and Martin Luther King, Jr. watching over Arlington National Cemetery; of Richard Nixon under the makeup-artist’s powder-puff; and of Muhammad Ali as the martyred Saint Sebastian, he did just that.
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About the Author
George Lois is an adman-genius, an innovative thinker, a creator of cultural stigmas of advertising that lasts forever. Lois is the author of several books including Iconic America and $ellebrity, and his Esquire covers are in the permanent collection at The Museum of Modern Art. He has also received the Lifetime Achievement Award from the American Institute of Graphic Arts.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Powerful Stuff,
By RFK (New York, NY USA) - See all my reviews
This review is from: George Lois: The Esquire Covers (Hardcover)
As a child of the 60's this book, Goerge Lois The Esquire Covers @ MOMA, is a powerful and vivid reminder of this most important period in our nation's history. Lois' extraordinary gift is his ability to merge art, culture and history in a way that grabs you by the throat, and educates and entertains at the same time. Whether you come with memories, or will be living it for the first time, once you start the journey you will not be able to put this book down.
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