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George Lois: On His Creation of the Big Idea Hardcover – September 15, 2008


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George Lois: On His Creation of the Big Idea + Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
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Product Details

  • Hardcover: 240 pages
  • Publisher: Assouline Publishing (September 15, 2008)
  • Language: English
  • ISBN-10: 2759402991
  • ISBN-13: 978-2759402991
  • Product Dimensions: 1 x 8.8 x 12.5 inches
  • Shipping Weight: 3.6 pounds (View shipping rates and policies)
  • Average Customer Review: 3.4 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #466,033 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

George Lois is an adman-genius, an innovative thinker, a creator of cultural advertising stigmas that last forever. Lois is the author of several books, including Iconic America and $ellebrity, and his Esquire covers are in the permanent collection at the Museum of Modern Art. He has also received the Lifetime Achievement Award from the American Institute of Graphic Arts.

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Customer Reviews

I did because I liked their work and they made me laugh when they got mayo on their chins.
John Peter Fyvie
Giving credit to the hard work and creativity of others on that and other similar high profile and successful campaigns would have been the right thing to do.
John H. Harris
And there are other books, on advertising, that I recommend because they're just plain important books for anyone in the industry.
J. Sexton

Most Helpful Customer Reviews

9 of 12 people found the following review helpful By F. Chow on October 22, 2009
Format: Hardcover
Just a warning dont buy this book of burgled ideas. George Lois was someone I looked up to until I delved deeper in to the origin of the Volkswagen creative. He stole credit for that. That and so many other big ideas. I can not recommend a book on ideas by a man that stole them. Shame Mr. Lois.
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17 of 24 people found the following review helpful By M. J. Knight on July 3, 2009
Format: Hardcover
George Lois is one the more celebrated ad men from the early days of advertising. He no doubt had great talent and was prolific. Unfortunately he apparently took credit for as many ideas that were created by others as he created himself.

Apparently George Lois' biggest idea was to take credit for others' work.
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5 of 7 people found the following review helpful By John H. Harris on February 3, 2011
Format: Hardcover
Having worked closely with George in the mid 70's on two major accounts, I was shocked when he repeatedly took credit, not only for the "great Ideas" he conceived, but also for the numerous creative executions of those ideas by others. The NYC OTB "personality" campaign circa 1975 comes to mind. Giving credit to the hard work and creativity of others on that and other similar high profile and successful campaigns would have been the right thing to do.
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By theHKBandit on August 3, 2010
Format: Hardcover
I'm not historically knowledgable enough to speak to the 2 earlier reviews that claim that Mr. Lois "stole" some of his ideas..... (although it sure does sound like sour grapes, based on the way those reviews are written.)

What I can speak to is the overall quality of the material presented within, and the experience of reading this book cover to cover. In short: this book is absolutely fantastic. I am a graphic designer, and ideas are the currency of my trade. But Lois takes it to another level. Beyond any single image or story presented here, what's most impressive about this collection of projects is Lois' overall process / spirit, which helps him find fresh approaches and vantage points into virtually any topic under the sun. Put this book on your shelf and pull it down whenever you need a kick in the butt, brain or funny bone.
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