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Most of us went out and bought this stuff he sold.
Giving credit to the hard work and creativity of others on that and other similar high profile and successful campaigns would have been the right thing to do.
And there are other books, on advertising, that I recommend because they're just plain important books for anyone in the industry.
Nice book for a coffee table. However, being an art student, you learn where most modern icons get their inspiration. I like this better than "Damn Good Advice".Published 6 months ago by Joseph H. Willis
George Lois is an inspiration. This book of his most famous work (I'd like to see his failures) was a passage through our time. Read morePublished 14 months ago by John Peter Fyvie
Having worked closely with George in the mid 70's on two major accounts, I was shocked when he repeatedly took credit, not only for the "great Ideas" he conceived, but also for the... Read morePublished on February 3, 2011 by John H. Harris