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I did because I liked their work and they made me laugh when they got mayo on their chins.
Giving credit to the hard work and creativity of others on that and other similar high profile and successful campaigns would have been the right thing to do.
And there are other books, on advertising, that I recommend because they're just plain important books for anyone in the industry.
Nice book for a coffee table. However, being an art student, you learn where most modern icons get their inspiration. I like this better than "Damn Good Advice".Published 15 months ago by Joseph H. Willis
George Lois is an inspiration. This book of his most famous work (I'd like to see his failures) was a passage through our time. Read morePublished 23 months ago by John Peter Fyvie
Having worked closely with George in the mid 70's on two major accounts, I was shocked when he repeatedly took credit, not only for the "great Ideas" he conceived, but also for the... Read morePublished on February 3, 2011 by John H. Harris