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I did because I liked their work and they made me laugh when they got mayo on their chins.
Giving credit to the hard work and creativity of others on that and other similar high profile and successful campaigns would have been the right thing to do.
And there are other books, on advertising, that I recommend because they're just plain important books for anyone in the industry.
George Lois is an inspiration. This book of his most famous work (I'd like to see his failures) was a passage through our time. Read morePublished on October 17, 2012 by John Peter Fyvie
I almost didn't buy this book because of the negative reviews. That is until I read the negative reviews and found they were all centered on George Lois the man and not the book... Read morePublished on February 25, 2011 by J. Sexton
I'm not historically knowledgable enough to speak to the 2 earlier reviews that claim that Mr. Lois "stole" some of his ideas..... Read morePublished on August 3, 2010 by theHKBandit