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George Lois is an adman-genius, an innovative thinker, a creator of cultural advertising stigmas that last forever. Lois is the author of several books, including Iconic America and $ellebrity, and his Esquire covers are in the permanent collection at the Museum of Modern Art. He has also received the Lifetime Achievement Award from the American Institute of Graphic Arts.
George Lois is an inspiration. This book of his most famous work (I'd like to see his failures) was a passage through our time. Read morePublished on October 17, 2012 by John Peter Fyvie
I almost didn't buy this book because of the negative reviews. That is until I read the negative reviews and found they were all centered on George Lois the man and not the book... Read morePublished on February 25, 2011 by J. Sexton
I'm not historically knowledgable enough to speak to the 2 earlier reviews that claim that Mr. Lois "stole" some of his ideas..... Read morePublished on August 3, 2010 by theHKBandit