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George Washington and the Art of Business: The Leadership Principles of America's First Commander-in-Chief
 
 
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George Washington and the Art of Business: The Leadership Principles of America's First Commander-in-Chief [Hardcover]

Mark McNeilly (Author)
4.8 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

January 18, 2008
George Washington ranks as one of the great military leaders in history. The character traits he exemplified, and the leadership skills he employed, enabled him to defeat what was then the world's most powerful nation.
In this marvelous book, Mark McNeilly shows today's managers how they can learn from Washington's career--both his triumphs and setbacks--to succeed as leaders in their chosen field. McNeilly paints vivid portraits of some of the crucial moments in Washington's military career, from the early debacle on Long Island Heights to the masterstroke at Trenton. There Washington, aided by his use of intelligence and disinformation, and by his great fortitude in the face of truly daunting conditions, routed the Hessians. McNeilly uses these stirring military encounters to underscore Washington's managerial genius: to persuade and inspire, to open up the decision-making process, to seize opportunities when they arise, to persevere when setbacks occurred, and to learn from his mistakes. Indeed, the true value of the book lies in McNeilly's brilliant ability to link military and business strategy, revealing that successful corporate leaders must possess many of the same traits that Washington did. Using examples from the NFL, Cadillac, Coke, Samsung, Embraer, IBM and others, McNeilly shows how business leaders can apply Washington's principles for success.
Blending colorful military and business history with crystal-clear commentary, George Washington and the Art of Business belongs of the shelves of all executives who want to hone their leadership skills.

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Customers buy this book with George Washington's Leadership Lessons: What the Father of Our Country Can Teach Us About Effective Leadership and Character $16.86

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Editorial Reviews

From Publishers Weekly

While few American figures inspire like George Washington, this book's attempt to distill management wisdom from his career feels as wooden as Washington's mythic set of teeth. McNeilly, a former IBM executive with military experience, never fully applies Washington's life and lessons to current business leadership. While we learn that Washington was a successful businessman and brilliant military tactician and leader, he never fully comes to life. McNeilly spends too much of the text spinning the greatest hits of Washington's military career before dipping briefly into his career as a diplomat and, almost as an afterthought, first president of the United States. Washington's ability to organize and train the first Continental Army, comprising citizens and governed by merit, segues into a lengthy and irrelevant discussion of how Alfred Sloan created the modern General Motors and a puzzling digression about iconic automobile designer Harley Earl. McNeilly's generally-agreed-upon-best-business-practices lack novelty. We learn that Washington was not alone in scoring by collecting good intelligence on his enemies: McDonald's and Staples employed similar strategies against their competitors. This is a missed opportunity to present provocative and insightful ideas about the key to a legend's success. (Jan.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review


"Author of the phenomenal, trend-setting Sun Tzu and the Art of Business, Mark McNeilly now turns his sights to the first commander-in-chief, revealing how Washington's self-discipline, persistence, character, and organizational skills offer a working model for success in today's business world."--Steven Heine, Professor and Director of Asian Studies at Florida International University, author of White Collar Zen


"McNeilly brings George Washington to life in a vivid and relevant manner by insightfully linking his leadership skills to today's business challenges."--Allen Adamson, author of Brand Simple


"George Washington's leadership traits--character, courage, vision, innovation, and wisdom--are crucial to building and growing a business. In his insightful book Mark McNeilly shows how we have taken those traits for granted, and how, by rediscovering them, we can have the next best thing to Washington himself running our company."-- Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University


"As Mark McNeilly makes clear, George Washington's successes--which more often than not followed his failures--were due to one factor above others: the quality of his character. If you aspire to be a leader in business, buy this book and heed its lessons."--B. Joseph Pine II, co-author, Authenticity: What Consumers Really Want


"George Washington possessed a deep, almost innate, understanding of the importance of information and intelligence-essential ingredients for all great leaders. Mark McNeilly has done a masterful, highly readable and insightful, job revealing just how much these attributes can mean to successful business leaders."--Daryl Travis, CEO and Founder, Brandtrust


"With George Washington and the Art of Business, Mark McNeilly has written the ideal primer for teaching leadership development at the highest levels."--William H. Grumbles, Jr., Executive in Residence, Kenan-Flagler Business School, University of North Carolina, Chapel Hill



Product Details

  • Hardcover: 224 pages
  • Publisher: Oxford University Press, USA (January 18, 2008)
  • Language: English
  • ISBN-10: 0195189787
  • ISBN-13: 978-0195189780
  • Product Dimensions: 8.3 x 5.5 x 0.9 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,970,242 in Books (See Top 100 in Books)

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4 of 4 people found the following review helpful:
5.0 out of 5 stars The "father of his country" in so many important ways, January 9, 2008
This review is from: George Washington and the Art of Business: The Leadership Principles of America's First Commander-in-Chief (Hardcover)

In recent years, a great deal of attention has been devoted to one or more of the founding fathers, especially Washington, Jefferson, and Adams. What we have in this volume is Mark McNeilly's analysis of what lessons can be learned from George Washington's leadership as commander-in-chief of the Colonial forces during the War for Independence and then as the new nation's first president. He responds to the question "Why George Washington?" in the Introduction and then, in the first two chapters, he examines "the foundation of Washington's leadership principles" and how the American Revolution was organized in the first two chapters. During the balance of the book, McNeilly identifies and discusses the aforementioned leadership principles and devotes a separate chapter to each.

McNeilly brilliantly juxtaposes his presentation of historical material with the business lessons he believes can be learned from it. I also appreciate the fact that he cites specific companies when doing so. For example, in Chapter 2, he reviews various competitive disadvantages Washington encountered at the outset of the war. "Could I have foreseen what I have experienced and am likely to experience, no consideration upon earth should have induced me to accept this command." Yet, despite all the unexpected problems such as the continuous expiration of enlistments that depleted his forces, the 43 year-old general did not quit. "Washington made his share of mistakes: choosing to defend New York when it was in reality indefensible, not protecting his flank on Long Island Heights, and losing Fort Washington and its garrison. Yet after setback he returned to fight again." McNeilly then focuses his attention on a relevant example in the modern business world, the situation faced by Jong Yong Yun when he became CEO of Samsung Electronics. Like Washington, he used the severe crisis that then existed to make major changes. The integrity and courage of a leader are essential to the success of any such initiatives. In Washington's case, he put his organizational skills to work. "At the same time he was fighting the British and their Hessian allies, Washington was implementing measures to improve the fighting ability and logistical system to ensure the army's survival."

To me, some of the most interesting and most valuable material is provided in Chapter 8 as McNeilly examines the situation after the victory at Yorktown in 1781. Washington was frustrated to see his officers and men so poorly treated by Congress after they had made so many sacrifices under especially difficult conditions. At one point, a core group of officers decided that taking direct action was necessary and began to plan what amounted to a military coup. Their efforts to enlist support became known as the "Newburgh Conspiracy" because their base camp was in Newburgh, New York, where they met on March 15, 1783. Washington thoroughly disapproved of the officers' efforts and met with them, calling their behavior "unmilitary" and "subversive of all order and discipline." Those gathered were not convinced. "Seeing this, Washington pulled from his pocket a letter from Congressman Joseph Jones. After a fumbling attempt to read it, Washington took out a pair of reading glasses, stating, 'Gentlemen, you will permit me to put on my spectacles, for I have not only grown gray but almost blind in the service of my country.' This act and its accompanying words from the heart did what his prepared speech had not done. Washington's emotional appeal reminded his officers of his own sacrifices and won them back to his side and that of the republic." As McNeilly makes crystal clear, Washington's words and gesture could not possibly have been effective had he not possessed -- and was perceived to possess -- impeccable integrity.

As McNeilly suggests, the same can be said of business executives such as James Burke, CEO of Johnson & Johnson, who immediately demonstrated the right motives and ethical action in 1982 after seven people in the Chicago area died of cyanide poisoning that had been traced to Extra Strength Tylenol capsules. Led by Burke, Johnson & Johnson worked closely with the media to get out as many facts as possible, instituted a nationwide recall of 31 million bottles of Tylenol (then worth an estimated $100-million), and cooperated fully with all law enforcement agencies to solve the mystery. All of this was wholly consistent with the Johnson & Johnson Credo that affirms the company's first responsibility is to "doctors, nurses and patients, to mothers and fathers, and all others who use our products and services."

None of Washington's principles of leadership was unique to him. As McNeilly explains, however, few others throughout history possessed all of them and to the extent that George Washington did. At an early age, he developed self-discipline, strong character, courage, intellectual curiosity, and a preference for innovative ideas. When war came, Washington formulated a vision of what the new nation could become, once victorious. He also developed a strategy that accommodated the colonies' vulnerabilities while maximizing their strengths. Throughout the war, he seized appropriate opportunities while resisting others that involved what he perceived to be excessive risk. He was a quick thinker under pressure and built an effective team of subordinate officers within whom he communicated constantly. He supported an intelligence network to obtain the information he needed to make key decisions. Meanwhile, he cultivated relations with key members of Congress. Later, he played a central role during the Constitutional Convention and then agreed to serve as the new nation's first president. "In that role his wisdom led him to set high standards that future presidents would look to for guidance and by which their terms would be measured." He retired after two terms "to allow new people to implement new ideas and have their turn at leading the country."

Congratulations to Mark McNeilly for providing an abundance of information about George Washington as well as a rigorous and eloquent analysis of his singular greatness. The lessons to be learned from who he was and what he accomplished can guide and inform our own efforts to become, in McNeilly's words, "a better version of ourselves."
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Excellent insights. Great read for professionals at all levels, May 20, 2008
This review is from: George Washington and the Art of Business: The Leadership Principles of America's First Commander-in-Chief (Hardcover)
This is a great read for professionals at all levels. There is a lesson here for everyone.

Much has been written about Washington's leadership, but this book tells the story from a unique and practical point of view. Marrying his extensive knowledge of American history and corporate strategy, McNeilly focuses on Washington's strong character and illustrates how today's businesses and business leaders can (and do) significantly benefit from employing the same core principles as Washington did hundreds of years ago.

Even a great leader like Washington encountered many obstacles and failures along the way to achieving success and inspiring a nation. Washington can teach us a great deal about how to persevere in the wake of failure, develop a winning strategy, build a strong team, earn the support of your organization, and put aside personal agenda for the sake of the common goal.

McNeilly points out how Washington employed sound principles like integrity, trust, loyalty and restraint to achieve much success in many very difficult situations both on the battleground and in the early days of our political system. He then enlightens the reader by balancing this unique historical perspective with detailed, modern-day examples of business leaders who have experienced similar trials in the corporate realm. It is both clear and inspiring to see that, when challenges are met with the same core principles, one can overcome obstacles, gain trust and ultimately achieve victory. People at all levels in the business world and all stages of personal life can benefit from this.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars George Washington and the Art of Business Book review, April 1, 2008
This review is from: George Washington and the Art of Business: The Leadership Principles of America's First Commander-in-Chief (Hardcover)
Mark McNeilly has done an excellent job of presenting clear, explicit points in his book George Washington and the Art of Business. By providing a direct correlation between George Washington's life and character traits with the stages of business and leadership tactics, McNeilly has shown that the main characteristics needed to create a successful business are also those which are needed to be a successful and exceptional leader. Included as well are examples of how these leadership characteristics correlate to building a strong sports team/organization. McNeilly has directly linked the battles of war with the battles of business (teams), and also explains the ways different leaders and different businesses have handled these battles.

This book is very much two-fold. On one hand McNeilly has provided the most important leadership characteristics necessary to be a successful leader in life, in business, and in sports. But also McNeilly has shown that it is not necessarily just having and upholding these characteristics but acting in the integrity of them. Although the characteristics are many and are very difficult to maintain, McNeilly provides a depiction of the stages through which individuals, teams, and businesses evolve. The journey through these stages is not always smooth sailing and prosperous, but very difficult and painful at times. Some of the most valuable lessons are learned through these failures. And a failure in and of itself is only a failure, but a failure that is used as an educational experience is a lesson with the potential to be a future success.

In addition McNeilly has provided the history of George Washington's life which steps a reader through the American Revolution. The United States was built on the results of the American Revolution. Correspondingly, McNeilly has shown that leadership of this country, of business, of any team should be built and formed using the same types of characteristics George Washington, the Father of our Country upheld. He is a true leader, one everyone can learn from, and is the person who should be looked to as the epitome of a leader.

The book is very well organized with explicit points. The examples in George Washington's life, those in businesses, and in some cases those in sport teams/organizations are clearly linked. Each example further defines the main points McNeilly has intended to convey. The book was a quick read due to the organization and clarity of the writing.

I highly recommend the book to many different audiences including but not limited to those intending to improve leadership skills, leaders in business, and those who enjoy US history. Congratulations to Mark McNeilly on his success as an author.
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Inside This Book (learn more)
Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, American Army, British Army, New Jersey, Mount Vernon, General Lee, Royal Navy, General Howe, Long Island, Valley Forge, Colonel Rall, Ohio River Valley, Continental Army, New Coke, Fort Ticonderoga, General Greene, Super Bowl, Benedict Arnold, General Motors, New England, Revolutionary War, General Gates, Fort Necessity, Great Britain
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