By touting the value of thinking "outside the box," business experts have inspired an obsession with growth, competition and offbeat concepts, says Rushkoff (Cyberia; Coercion; etc.). In fact, he insists, the secret of success lies inside the box; businesses that focus on their core competencies, their customers' needs and their work environment come up with better innovations in the long run than those that rely on flashy ad campaigns, focus groups or off-site consultants. Smart businesses, he argues, hire employees who are deeply familiar with the company's core products and encourage innovation by cultivating a fun, collaborative work environment. Rushkoff's premise is solid, and he supports it with several convincing examples (Craig's List, XM radio and Saturn among them). In his effort to shuck the traditional case study model of business writing, however, Rushkoff often digresses into long passages of glib historical analogy. He's more entertaining, and more convincing, in the sections where he focuses on particular businesses and business people. Fortunately, there are enough of those sections to please Rushkoff's many fans. (Dec.)
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“Get your highlighters out! There’s a worldchanging idea on each and every page.” (Seth Godin, author of All Marketers are Liars)See all Editorial Reviews
Throughout the 20th century business has been fine-tuned to deliver incredible amounts of productivity. Read morePublished on October 17, 2011 by Raymond Jepson
Douglas Rushkoff's Get Back in the Box is more than a "business book." It's a powerful schematic that can be just as useful in every other venture of life, as it can for the... Read morePublished on June 27, 2011 by Michael S.
After reading 'Get Back in the Box' and watching the press run up to Rushkoff's latest, Life Inc., I'm puzzled. Read morePublished on August 1, 2009 by Matthew Reinbold
A great book. Reading this was like a breath of fresh air and really changed my thinking about technology, innovation, design and the hope for creating a livable world.Published on April 26, 2007 by KMD
One of the best books on taking an outside look into how we do business, live and experience the world as people, not just consumers. Read morePublished on April 1, 2007 by Peter Zehren
I have read tons of books on business practice and ethos. Rushkoff brought a great mix of theory and practical examples that are working in the real world of business. Read morePublished on March 16, 2007 by J. Lengel
I'll admit, it took me awhile to really get into this book. Once I got through the first couple of chapters of "Get Back in the Box" though, I couldn't wait to read more of... Read morePublished on February 24, 2007 by Joe Wikert
Where to start...
I rated this 4 stars; 5 stars for being thought provoking and reinforcing my notions of what businesses should be concerned with, and 3 stars for the... Read more
This is an excellent book about understanding what you do best, how that best makes the world a better place, and a bit about how to reach the public with what you do best. Read morePublished on July 12, 2006 by José Angel Santana, PhD