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Get Clients Now! (TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches Paperback – May 8, 2013

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Editorial Reviews

Review

"A brilliant and effective 28-day marketing program for professionals and consultants..." -- Bookwatch

"If you've been waiting for the phone to ring, you're better off reading Get Clients Now!" -- Alan Weiss, PhD, bestselling author of Million Dollar Consulting

"...presents the two most important elements for a successful marketing program for consultants: an easy, yet structured process to follow, and the motivation to get started and keep at it." -- Rick Freedman, author of Building the IT Consulting Practice

"...contains a wealth of simple, easy-to-use tactics to help you market your services."--Virtual Assistant Forums

Book Description

Get Clients Now! has helped thousands of independent professionals dramatically increase their client base. With this uniquely practical guide, it’s easy to replace scattershot marketing and networking efforts with proven and targeted tactics. Using a simple cookbook model, the book helps readers identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan. A structured 28-day program then outlines exactly what they need to do to put it into action.

Now fully updated, the third edition combines tried-and-true marketing practices with new ideas for reaching clients. Readers will learn:

• How to choose the best marketing tactics for their situation and personality

• Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing

• Online networking and prospecting, social media, and internet marketing strategies that really work

• Advice on integrating online and offline tactics

• Tips for dealing with fear, resistance, and procrastination

• And more

Complete with worksheets, exercises and all-new examples, Get Clients Now! remains the definitive guide on winning new business.

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Product Details

  • Paperback: 272 pages
  • Publisher: AMACOM; Third Edition edition (May 8, 2013)
  • Language: English
  • ISBN-10: 081443245X
  • ISBN-13: 978-0814432457
  • Product Dimensions: 0.8 x 7 x 10 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (34 customer reviews)
  • Amazon Best Sellers Rank: #113,170 in Books (See Top 100 in Books)

More About the Author

C.J. Hayden is the author of four books and over 400 articles on marketing, entrepreneurship, and living on purpose. Her bestselling book Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants and Coaches has become the marketing bible for thousands of independent professionals. C.J. is also the author of The One-Person Marketing Plan Workbook and 50 Ways Coaches Can Change the World, co-author of Get Hired Now! A 28-Day Program for Finding the Job You Want, and a contributing author to Guerrilla Marketing on the Front Lines.

Since 1992, C.J. has helped thousands of entrepreneurs and self-employed professionals launch and sustain successful enterprises, serving as a business coach, teacher, and advisor. Helping entrepreneurs get clients, get strategic, and get things done, she blends business coaching with mentoring and practical advice to help her clients thrive. C.J. has over 30 years of business management experience and holds the credentials Master Certified Coach, Certified Professional Co-Active Coach, and has completed advanced coach training with the Arbinger Institute.

C.J.'s articles have appeared in Home Business, Selling Power, SOHO Business Report, Choice, CareerSource, California Job Journal, The Globe, Bay Area BusinessWoman, and dozens of online magazines, including About.com, Principled Profit, RainToday, and SalesDog.

A popular speaker and workshop leader, C.J. has presented hundreds of learning programs to corporate clients, professional associations, community groups, and small businesses. She has taught for John F. Kennedy University, Mills College, The Coaches Training Institute, Social Enterprise Alliance, Federal Express, Marriott, SCORE, and the U.S. Small Business Administration.

As a citizen activist, C.J. is a co-founder of the women's giving circle A Good Deed Tea.

Find out more about C.J. at www.getclientsnow.com or www.cjhayden.com

Customer Reviews

Most Helpful Customer Reviews

11 of 11 people found the following review helpful By Paul Williams on June 5, 2013
Format: Paperback Verified Purchase
This is the second time I'm buying the paper version for myself, and I also have it on my iPad Kindle app.

C.J. does such a great job of breaking down the process of getting clients into key strategies, but then also provides you with the step-by-step recipes - the activities - to achieve those strategies.

I love books you can both learn from, but also refer back to as a tool. I have recommended this book to anyone starting a business or feeling challenged in their existing business to find clients.
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9 of 9 people found the following review helpful By Mitson on September 6, 2013
Format: Paperback Verified Purchase
I used the book when I took the course by the same title a few years ago. It worked so well that I became a facilitator of the program. I have facilitated it many times since and I have never had a person say they did not reach their goal of getting more clients during the course. This is a time-tested, proven system that works. I say that confidently every time I announce my courses - because it is!
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3 of 3 people found the following review helpful By Adam&Ashley on April 8, 2015
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I have really enjoyed this book. What I appreciate the most is the fact that the author doesn't make false promises or claim to have some top secret tip for marketing success. The truth is when it comes to marketing there is no secret marketing strategies and this book doesn't claim otherwise.

Here is what this book offers its readers, the knowledge, guidance, and advice to create your own customized marketing plan and all the things you need to know to put your plan in action. You decide what you're current strategy is missing and/or what area you most want to improve on. From there the book starts to become more focused to your specific needs. Once you know what you want to do, the book guides you to draw up your official 28 day plan and then you get started!

If you're looking for a paperweight, this book isn't for you. It's non-stop action from beginning to end, for those of us who are seriously serious about getting clients now! If you follow the directions provided and stick to the plan you've created, it's impossible not to get clients.
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6 of 7 people found the following review helpful By Josiane Feigon on July 31, 2013
Format: Paperback
C.J. has done it again. The new edition of Get Clients Now! is spot on with what's happening in marketing today- it is complex, overwhelming and can be paralyzing for the business owner who needs help with their outreach efforts. It's tactical focus helps prioritize our efforts while keeping us on track. Great book!
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2 of 2 people found the following review helpful By Gradruf on January 3, 2014
Format: Kindle Edition Verified Purchase
This book gives an overall approach on how to develop a plan for getting clients for your service based business. It gives an extensive and in-depth catalogue of individual tactics that you can use, and it provides a goal setting and tracking framework that helps you to define your marketing plan for your business, execute that plan and track your progress.

It does not address product-based businesses, since its focus is service businesses. I would be very interested in finding a book that is as thorough as this one but that focuses on businesses that sell products.
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2 of 2 people found the following review helpful By Bridget (Weide) Brooks on March 4, 2015
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If you're someone who must sell your services to earn your living, this is a must-read book! C.J. Hayden provides a step-by-step system for attracting prospective clients, having sales conversations with them, closing the sale (and following up at all stages of the process)! Now in its third edition (I own the previous two editions too, and have been using her system since 2003), the Get Clients Now! program has proven itself as a time-tested system that can help small business owners create an endless stream of new clients.
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1 of 1 people found the following review helpful By Kathleen A. Wheeler on July 25, 2013
Format: Kindle Edition Verified Purchase
If you are a professional looking for business this book will help you lay out your path. This is the second time that I have purchased this book since my first one disappeared.
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1 of 1 people found the following review helpful By Sandra M. Smith on June 11, 2014
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This is an easy read & follow although I had a coach that help me. It provided clear & concise instructions
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