Get Clients Now empowers readers with practical, proven strategies for choosing the right marketing tactics for their situation and personality, diagnosing exactly what's missing in their marketing and fixing it, and replacing unproductive cold calling with the power of relationship marketing Filled with hundreds of tool and techniques, as well as a powerful 28-day plan that enables readers to energise their marketing efforts and dramatically increase their client base, the second edition contains up-to-the-minute strategies for relationship-based marketing in the Internet age. Key features Features a foreword by Jay Conrad Levinson, author of the Guerilla Marketing series, who also has this to say: Get Clients Now not only tells you the absolute truth about landing new clients, but also can transform you from a marketing amateur into a marketing genius Contains all new material on how to use the latest Internet marketing techniques like ezines, search engine optimisation, and blogging...and much more Packed with over 100 tactics, tools, and foolproof recipes customizable for any professional service business A popular speaker and seminar leader, C.J. has presented hundreds of programs on relationship marketing, fearless self-promotion, and entrepreneurial success to corporate clients, professional associations, and small businesses
C.J. Hayden is the author of four books and over 400 articles on marketing, entrepreneurship, life purpose, and social change. Her bestselling book Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants and Coaches has become the marketing bible for thousands of independent professionals. C.J. is also the author of The One-Person Marketing Plan Workbook and 50 Ways Coaches Can Change the World, co-author of Get Hired Now! A 28-Day Program for Finding the Job You Want, and a contributing author to Guerrilla Marketing on the Front Lines.
Since 1992, C.J. has helped hundreds of entrepreneurs and independent professionals launch and sustain successful enterprises, serving as a business coach and teacher. As a coach to solopreneurs with a mission of service, business owners pursuing their right livelihood, and for-profit or nonprofit social enterprises, she blends business coaching with mentoring and practical advice to help her clients thrive. C.J. has over 30 years of business management experience and holds the credentials Master Certified Coach and Certified Professional Co-Active Coach.
C.J.'s articles have appeared in Home Business, Selling Power, SOHO Business Report, Choice, CareerSource, California Job Journal, The Globe, Bay Area BusinessWoman, and dozens of online magazines, including About.com, Principled Profit, RainToday, and SalesDog.
A popular speaker and workshop leader, C.J. has presented hundreds of programs on marketing, entrepreneurship, life purpose, and social change to corporate clients, professional associations, community groups, and small businesses. She has taught for John F. Kennedy University, Mills College, The Coaches Training Institute, Social Enterprise Alliance, Federal Express, Marriott, SCORE, and the U.S. Small Business Administration.
As an activist and social entrepreneur, C.J. is the founder of the Send Girls to School Project and Coaches Make a Difference Initiative, and serves on the board of A Good Deed Tea.
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