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Get Clients Now!(TM): A 28-Day Marketing Program for Professionals and Consultants Paperback – March 31, 1999

ISBN-13: 978-0814479926 ISBN-10: 0814479928 Edition: 1st edition

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Product Details

  • Paperback: 224 pages
  • Publisher: AMACOM; 1st edition edition (March 31, 1999)
  • Language: English
  • ISBN-10: 0814479928
  • ISBN-13: 978-0814479926
  • Product Dimensions: 9.8 x 6.9 x 0.8 inches
  • Shipping Weight: 10.4 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (77 customer reviews)
  • Amazon Best Sellers Rank: #1,612,179 in Books (See Top 100 in Books)

Editorial Reviews

Amazon.com Review

Get Clients Now: A 28-Day Marketing Program for Professionals and Consultants, by business coach C.J. Hayden, lays out a very precise marketing and sales system actually designed to be completely customized for optimal effectiveness by anyone in the service industry. Employing a "cookbook model" to help readers create this individualized action plan, it first shows how to determine which ingredients are missing from current marketing and sales activities and then suggests the specific tools and tactics that will immediately get a successful effort underway. The truly unique part of this book, however, begins in chapter 6, which breaks down Hayden's explicit four-week system into 28 separate sections that are meant to be read and acted upon one day at a time. The volume's final part, called "The Strategies," then outlines a collection of practical "marketing recipes" that correspond to various plans of attack determined earlier in the process. Each offers realistic tips (on topics such as direct contact and follow-up, networking and referral building, and writing and publicity) that directly correspond to the personal goals, strengths, and weaknesses readers already have identified. Further advice and inspirational anecdotes from recognized experts, along with additional resources, are also interspersed throughout the text. --Howard Rothman

Review

...a brilliant and effective 28-day marketing program... readers can inject into their marketing efforts... and dramatically increase their client base... -- Bookwatch, June 1999

...a step-by-step action plan for getting clients...a true cookbook approach that helps structure thinking and action. -- Stern's Management Review, Feb. 20, 2001

...helps readers discover what is missing from their current marketing... activities and how to choose the best course of action. -- Accounting Today, April 25, 1999

...provides readers with the inspiration and instruction necessary to attract new clients... a complete marketing and sales system... -- Business to Business, May 1999

Many professionals and consultants have no idea how to market... This book spells out a 28-day marketing program for them. -- Orange County Register Santa Ana, CA, April 12, 1999

More About the Author

C.J. Hayden is the author of four books and over 400 articles on marketing, entrepreneurship, and living on purpose. Her bestselling book Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants and Coaches has become the marketing bible for thousands of independent professionals. C.J. is also the author of The One-Person Marketing Plan Workbook and 50 Ways Coaches Can Change the World, co-author of Get Hired Now! A 28-Day Program for Finding the Job You Want, and a contributing author to Guerrilla Marketing on the Front Lines.

Since 1992, C.J. has helped thousands of entrepreneurs and self-employed professionals launch and sustain successful enterprises, serving as a business coach, teacher, and advisor. Helping entrepreneurs get clients, get strategic, and get things done, she blends business coaching with mentoring and practical advice to help her clients thrive. C.J. has over 30 years of business management experience and holds the credentials Master Certified Coach, Certified Professional Co-Active Coach, and has completed advanced coach training with the Arbinger Institute.

C.J.'s articles have appeared in Home Business, Selling Power, SOHO Business Report, Choice, CareerSource, California Job Journal, The Globe, Bay Area BusinessWoman, and dozens of online magazines, including About.com, Principled Profit, RainToday, and SalesDog.

A popular speaker and workshop leader, C.J. has presented hundreds of learning programs to corporate clients, professional associations, community groups, and small businesses. She has taught for John F. Kennedy University, Mills College, The Coaches Training Institute, Social Enterprise Alliance, Federal Express, Marriott, SCORE, and the U.S. Small Business Administration.

As a citizen activist, C.J. is a co-founder of the women's giving circle A Good Deed Tea.

Find out more about C.J. at www.getclientsnow.com or www.cjhayden.com

Customer Reviews

4.5 out of 5 stars
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C.J. Hayden has taken the mystery out of marketing.
Rachelle Disbennett-Lee, PhD
Reading this book will give you hundreds of great ideas to help you market a service business.
Grace Durfee
I highly recommend this book to those seeking an intelligent marketing plan.
Edward Harris

Most Helpful Customer Reviews

82 of 84 people found the following review helpful By Harinath Thummalapalli on April 8, 2003
Format: Paperback
If you have recently started your own small business and are wondering how you can ramp up on your knowledge of sales & marketing, this book gives you a fantastic start. Most entrepreneurs are experts at something that has a need in the market (and hence they start a company to fill that need profitably), but are typically beginners at everything else that a successful startup business demands. After struggling for more than two years trying to make my own startup business successful, I hired a business coach to help me fill the void in knowledge with regards to sales & marketing. She recommended this book right off the bat.
The book starts by explaining the 6 different marketing strategies that are available to most businesses and their effectiveness. These six strategies are - 1. Direct contact and follow up, 2. Networking and referral building, 3. Public Speaking, 4. Writing and Publicity, 5. Promotional Events, and 6. Advertising in that order. The next two chapters focus on the marketing/sales cycle and setting your own goals. The book then launches into outlining 'The System' - their 28 day marketing program that is geared towards increasing your bottom line. The last part of the book focuses on strategies for specific problems you may be running into with implementing the system. The whole book is just 10 chapters in about 200 pages. Very efficient and effective in getting results.
There are a lot of worksheets throughout the book that the reader can use. This book is most effective when you use it with the help of a business coach. There is a lot more to becoming successful in sales & marketing than just understanding the basic theory.
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54 of 55 people found the following review helpful By Zossima on November 29, 2003
Format: Paperback
I hate marketing. I can write a marketing plan that is as good as they come, but when it comes to doing the marketing, I absolutely can't stand it. It scares me. This book avoids all the fluff of the marketing plans that the MBA books teach you to write. Instead, Hayden gets down to the basics of creating an action plan that will take you from where you are right now to one giant step closer to closing a big sale in 30 days.
The process is simple: 1) Decide where you are stuck. You may be stuck getting prospects or following up, for example. 2) Decide which marketing strategies you will use. THE STRATEGIES YOU CHOOSE WILL DEPEND ON WHERE YOU ARE STUCK IN YOUR MARKETING PROCESS AND ON YOUR OWN TALENTS AND INTERESTS. You may, for instance, pursue a strategy of public speaking, if your goal is to build your contact list. 3) Set your long-term and 30-day goals. 4) Create a list of daily actions for the 30 days.
I was so enthused to have something so simple (1 page) yet more concrete than any 20-page plan I'd ever written that I couldn't help but dive in.
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31 of 31 people found the following review helpful By Grace Durfee on October 16, 2006
Format: Paperback
As a self-employed service professional, I've read and bought numerous books on marketing. Get Clients NOW! is, by far, the one that's helped me the most. Back in 2000 when I launched my coaching business, I needed direction in how to best put myself out there to attract prospective clients. This book helped me focus on consistently implementing a few marketing strategies and a handful of effective actions instead of scattering myself thin, trying to do everything. As my schedule filled with clients, my challenge then became how to follow-up with prospects and potential referral partners. My needs changed as my business grew, but because Get Clients NOW! offers a flexible approach--you create a customized marketing plan based on your present goals and challenges--it's been able to support me in every stage.

Reading this book will give you hundreds of great ideas to help you market a service business. For best results, however, don't just read the book--commit to fully working the program. Fill out the action worksheet with your choice of marketing strategies, success ingredients and daily actions. Use the tracking worksheet and daily readings to help you stay in action. This is one book that, if followed, really delivers what it promises. You will Get Clients NOW!
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42 of 44 people found the following review helpful By Roberta Hill on July 11, 2001
Format: Paperback
I like models and charts but I shy away from set formulas or programs.  So, I was pleasantly surprised to find that Get Clients Now! offers something for everyone. It seems a little bit like the new Weight Watchers Program with the concept of arranging your points in a manner that best suits your current goals. In fact, C. J. Haden uses the concept of a daily meal plan as part of the 280 day marketing plan.
First, Hayden identifies the six key strategies for marketing and then lists about 20 specific actions under each of the six strategies. These actions represent the various activities you select to develop your own marketing plan. The plan itself has three sections: Appetizers - one or two activities to help create success. Main Course - seven or eight activities to focus on getting business. Dessert - one activity to take care of yourself.
Is this a simplistic formula? Perhaps. But you get to pick what you want to do and accomplish in a straight forward way. It is easy to track by using the worksheets. What I really like is that when you complete the cycle, you can go back, set new targets or areas to work on and begin the 28 day program again.
Am I going to do it? Well, I borrowed this book and then ordered it on-line. By the time you are reading this, I am filling in the worksheets and beginning my own program.
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