Get Clients Now!(TM): A 28-Day Marketing Program for Professionals and Consultants [Paperback]

C. J. Hayden (Author)

Book Description

ISBN-10: 0814479928 | ISBN-13: 978-0814479926 | Publication Date: March 31, 1999 | Edition: 1st edition

This text presents a 28-day programme that breaks down the marketing and sales process into a series of steps so simple that even the most marketing wary professionals can begin to get clients. It helps readers create customized marketing plans that meet their specific needs.

Editorial Reviews

Amazon.com Review

Get Clients Now: A 28-Day Marketing Program for Professionals and Consultants, by business coach C.J. Hayden, lays out a very precise marketing and sales system actually designed to be completely customized for optimal effectiveness by anyone in the service industry. Employing a "cookbook model" to help readers create this individualized action plan, it first shows how to determine which ingredients are missing from current marketing and sales activities and then suggests the specific tools and tactics that will immediately get a successful effort underway. The truly unique part of this book, however, begins in chapter 6, which breaks down Hayden's explicit four-week system into 28 separate sections that are meant to be read and acted upon one day at a time. The volume's final part, called "The Strategies," then outlines a collection of practical "marketing recipes" that correspond to various plans of attack determined earlier in the process. Each offers realistic tips (on topics such as direct contact and follow-up, networking and referral building, and writing and publicity) that directly correspond to the personal goals, strengths, and weaknesses readers already have identified. Further advice and inspirational anecdotes from recognized experts, along with additional resources, are also interspersed throughout the text. --Howard Rothman

Review

...a brilliant and effective 28-day marketing program... readers can inject into their marketing efforts... and dramatically increase their client base... -- Bookwatch, June 1999

...a step-by-step action plan for getting clients...a true cookbook approach that helps structure thinking and action. -- Stern's Management Review, Feb. 20, 2001

...helps readers discover what is missing from their current marketing... activities and how to choose the best course of action. -- Accounting Today, April 25, 1999

...provides readers with the inspiration and instruction necessary to attract new clients... a complete marketing and sales system... -- Business to Business, May 1999

Many professionals and consultants have no idea how to market... This book spells out a 28-day marketing program for them. -- Orange County Register Santa Ana, CA, April 12, 1999

See all Editorial Reviews

Product Details

• Paperback: 224 pages
• Publisher: AMACOM; 1st edition edition (March 31, 1999)
• Language: English
• ISBN-10: 0814479928
• ISBN-13: 978-0814479926
• Product Dimensions: 9.8 x 6.9 x 0.8 inches
• Shipping Weight: 10.4 ounces
• Average Customer Review: 4.6 out of 5 stars  See all reviews (70 customer reviews)
• Amazon Best Sellers Rank: #711,992 in Books (See Top 100 in Books)

More About the Author

I'm the best-selling author of Get Clients Now! (AMACOM, 2007) and Get Hired Now! (Bay Tree, 2005). I work as a business coach, teaching people to make a better living doing what they love. I'm a former corporate productivity consultant and product development manager with over 25 years experience in business and management. I've been speaking and training professionally since 1978, and coaching since 1992.

I've taught marketing, coaching skills, and entrepreneurship for hundreds of organizations, including John F. Kennedy University, Mills College, The Coaches Training Institute, BP Amoco, Chevron, Federal Express, Marriott, Wells Fargo, SCORE, and the U.S. Small Business Administration.

As one of the leaders in the emerging profession of coaching, I was a founding director of the worldwide Professional & Personal Coaches Association (later part of the International Coach Federation). I also founded and served as editor of Being in Action: The Journal of Professional & Personal Coaching, and I currently serve on the advisory boards of Choice Magazine and Global Initiative to Advance Entrepreneurship. I hold the credentials of Master Certified Coach and Certified Professional Co-Active Coach.

In my years as a speaker and workshop leader, I've presented hundreds of programs on fearless self-promotion and entrepreneurial success to corporate clients, professional associations, and small businesses. My articles have been published internationally in Home Business, Selling Power, and SOHO Business Report, and in numerous regional publications, including California Job Journal and Bay Area BusinessWoman. I contribute regularly to dozens of web sites, including About.com, Business KnowHow, and BrandChannel.

Customer Reviews

Most Helpful Customer Reviews

73 of 75 people found the following review helpful:

5.0 out of 5 stars Use this cookbook with the help of a business coach., April 8, 2003

By 

Harinath Thummalapalli (Austin, TX United States) - See all my reviews
(REAL NAME)   

This review is from: Get Clients Now!(TM): A 28-Day Marketing Program for Professionals and Consultants (Paperback)

If you have recently started your own small business and are wondering how you can ramp up on your knowledge of sales & marketing, this book gives you a fantastic start. Most entrepreneurs are experts at something that has a need in the market (and hence they start a company to fill that need profitably), but are typically beginners at everything else that a successful startup business demands. After struggling for more than two years trying to make my own startup business successful, I hired a business coach to help me fill the void in knowledge with regards to sales & marketing. She recommended this book right off the bat.

The book starts by explaining the 6 different marketing strategies that are available to most businesses and their effectiveness. These six strategies are - 1. Direct contact and follow up, 2. Networking and referral building, 3. Public Speaking, 4. Writing and Publicity, 5. Promotional Events, and 6. Advertising in that order. The next two chapters focus on the marketing/sales cycle and setting your own goals. The book then launches into outlining 'The System' - their 28 day marketing program that is geared towards increasing your bottom line. The last part of the book focuses on strategies for specific problems you may be running into with implementing the system. The whole book is just 10 chapters in about 200 pages. Very efficient and effective in getting results.

There are a lot of worksheets throughout the book that the reader can use. This book is most effective when you use it with the help of a business coach. There is a lot more to becoming successful in sales & marketing than just understanding the basic theory. Even though the book does a great job of arming you with detailed knowledge and incredible confidence, you still need someone with experience to guide you through this process to get the best results.

This 28 day program will be slightly different for everyone who follows it because of the unique situation you may be in. But if repeated several times, you will see better and better results. The best part about the book is that it demystefies sales & marketing and gives you a systematic approach that you can follow. It is as simple as that. And, you will know quickly if the system works for you (it's only a 28 day commitment). When I read the book, I was a bit taken aback thinking 'Is this it? Is it that simple?'. I spent a little time trying to compare the book to the recognized text books in the field and finally decided to just put it to the test myself. I tried a few things that the book recommended and saw instant results!

Sure, there is more to sales & marketing and you will discover it over time with experience (as it applies to your specific business). But no other book gives you this much information in such a short time. Good luck with your business and definitely seek the assistance of a business coach!

49 of 50 people found the following review helpful:

5.0 out of 5 stars Create an action plan that gets results!, November 29, 2003

By 

H. David Peirce "Zossima" (Houston, TX USA) - See all my reviews
(REAL NAME)   

This review is from: Get Clients Now!(TM): A 28-Day Marketing Program for Professionals and Consultants (Paperback)

I hate marketing. I can write a marketing plan that is as good as they come, but when it comes to doing the marketing, I absolutely can't stand it. It scares me. This book avoids all the fluff of the marketing plans that the MBA books teach you to write. Instead, Hayden gets down to the basics of creating an action plan that will take you from where you are right now to one giant step closer to closing a big sale in 30 days.

The process is simple: 1) Decide where you are stuck. You may be stuck getting prospects or following up, for example. 2) Decide which marketing strategies you will use. THE STRATEGIES YOU CHOOSE WILL DEPEND ON WHERE YOU ARE STUCK IN YOUR MARKETING PROCESS AND ON YOUR OWN TALENTS AND INTERESTS. You may, for instance, pursue a strategy of public speaking, if your goal is to build your contact list. 3) Set your long-term and 30-day goals. 4) Create a list of daily actions for the 30 days.

I was so enthused to have something so simple (1 page) yet more concrete than any 20-page plan I'd ever written that I couldn't help but dive in.

50 of 52 people found the following review helpful:

5.0 out of 5 stars Bravo! Hayden delivers a self-marketing solution that works!, May 27, 1999

By 

Teacher-mk (California, USA) - See all my reviews

This review is from: Get Clients Now!(TM): A 28-Day Marketing Program for Professionals and Consultants (Paperback)

C.J. Hayden provides an efficient, user-friendly, step-by-step program that anyone can customize and follow. It leaves postulating and theorizing to those who want to simply talk about self-promotion and marketing, and pragmatically zeros in on creating the action plan needed to materialize success. I know, because I tried the program to increase my own client base and it worked. I also introduced the program to a number of my small business clients, and we all want to thank C.J. for this significant contribution to courageous entrepreneurs everywhere!