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Get Connected: The Social Networking Toolkit for Business [Kindle Edition]

Starr Hall
4.5 out of 5 stars  See all reviews (20 customer reviews)

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Book Description

This is Why • Keep in contact with current clients • Reach millions of potential clients • Share your business news • Be a voice in your industry • Manage your company reputation • Communicate with employees and partners • Build your client list • Boost your bottom line Now, Learn How Social media pros Starr Hall and Chadd Rosenberg take you behind the scenes of today’s hottest social networks and help you uncover the best social sites for your business. Using simple steps and solutions, learn how to set up an attractive company profile, reach and engage your target market, develop stronger relationships with your current clientele, enhance your reputation, and become a recognized expert in your industry—investing nothing more than minutes a day! ? Identify the best social-site matches for your business ? Brand your online profile using customizing features ? Develop content that increases your search engine exposure ? Practice proven techniques to engage and attract quality customers ? Use unique strategies to maintain and improve your company’s reputation ? Incorporate social media marketing and advertising opportunities into future business plans Plus, gain social networking success tips, insights, and techniques

Editorial Reviews

About the Author

Starr Hall is the founder of 2 Point Media LLC , an international brand communications firm specializing in PR, social media, co-branding and licensing, which was recently acquired by a national award winning firm. She is currently CEO of Starr Hall Inc., an International Social Media and ePR Consulting/Training Firm.
Chadd Rosenberg is a new media specialist and audio engineer. He the founder of New World of Media, a podcasting and music production company that focuses on using social media tools to create and distribute audio and video content for corporations around the world.

Product Details

  • File Size: 490 KB
  • Print Length: 206 pages
  • Publisher: Entrepreneur Press; 1 edition (September 1, 2009)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B004Q9TAAC
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #167,081 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
4 of 4 people found the following review helpful
4.0 out of 5 stars Comprehensive and Easy to Understand February 18, 2010
I thought I knew a lot about social networking - and then I read Get Connected and realized how much I didn't know. The book is easy to read and makes social networking easy to understand. Each of the top social networking sites, and why you would use them, is outlined, so you can pick and choose which to check out. Plus, there are many tips & tricks for creating your own social media strategies - including time management. Thanks Starr and Chadd!
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2 of 2 people found the following review helpful
5.0 out of 5 stars Stop Being Anti-Social February 25, 2010
This book is a MUST have for anyone who is online trying to use social media/networking to grow their business. No wonder it's skyrocketing up the Amazon rankings!

Don't be anti-social. But don't SPAM your friends, fans, and followers either. Let Starr Hall guide you through the perks and pitfalls of taking your business to the online masses.

Whether you're new to Web 2.0 (or don't even know what that means) or you realize you simply don't have the time to explore and research every new social media product or site; Hall has distilled in this book the essential information you need (and don't need) to grow your brand online. There's no hype here. Get Connected clearly defines solid, tried-and-true tools, tips, tricks, and traps to help you gain market- and mind-share for your brand.
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2 of 2 people found the following review helpful
This book is an absolute must is you want to learn about Social Media; what it is, why you should use it and how to use it the right way to gain the most benefit. I applaud the author for gathering all of this information. This is a fantastic resource, valuable for newcomers and veterans alike. I can highly recommend it for those who wish to communicate for pleasure and for those who wish to build their brand, drive traffic to their web site and market themselves powerfully. It is a must read with many amazing insights.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Complete Guide to getting results in Social Media February 18, 2010
This is a solid "how to" use Social Media to grow your business. It is logical, well thought out by someone who really knows her stuff. If you get a chance to hear this women speak you will catch the energy and pizazz she brings to the audience. Get Connected is written for those of us who need an A-Z guide to building a following and latch on to the hot new way to market you business. All small business owners should read this book. Get Connected: The Social Networking Toolkit for Business
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2 of 2 people found the following review helpful
4.0 out of 5 stars Serious social networking February 18, 2010
This book is more than a great start for social networking. It gives a wealth of information on how to get started and maintain a social networking campaign.If your serious about social networking read this book. Starr Hall knows what she's talking about.
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3 of 4 people found the following review helpful
5.0 out of 5 stars A MUST-READ for any business owner! February 19, 2010
I was very impressed with the breadth of knowledge found in this book. It has an easy to understand and implement format that I found extremely helpful in determining what the differences are between the plethora of social networking sites, as well as how to choose the right one(s) for my business. I was able to set up my own social networking profiles with confidence and see results immediately. Starr is a true expert in the field and has real answers for the questions we all have on this topic. An absolute must-read for anyone that wants to take their business to the next level!
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3 of 4 people found the following review helpful
5.0 out of 5 stars Great Primer on Social Networking for Business November 1, 2009
I read "Get Connected" today .... this is a must read for those seeking to get up to speed on how to think about social networking and your business. It really put it in context and perspective for me. Get Connected helped me make the leap from social networking being something my teen aged daughter does with her friends to a value-added marketing approach to building a brand and network. I highly recommend it!
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1 of 1 people found the following review helpful
2.0 out of 5 stars Missed the Memo June 17, 2011
I must have missed a memo somewhere, because unlike other reviewers I was not impressed with this book! It was not well edited, with basic typos and glaring grammatical/syntax errors that distracted from the work. It read very much like social networking sites - bubbly and bullet-pointed, light on overall content.

If you know anything about business etiquette and have common sense, you don't need the opening chapters. There is some useful information about Facebook, Twitter and LinkedIn to be found in the next section, but the remainder of the book consists of brief summaries of every social networking site known to mankind.

If you have an unusual or extremely specific target market, this book could save you some time in identifying which social networks to start with. Otherwise, I see very little application for and benefit in this book for the average businessperson.
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