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Get Connected: The Social Networking Toolkit for Business [Paperback]

Starr Hall (Author), Chadd Rosenberg (Author)
4.7 out of 5 stars  See all reviews (19 customer reviews)

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Book Description

September 1, 2009

Covers the top 20 social network sites!

Sign On to Social Networking!

This is Why

  • Keep in contact with current clients
  • Reach millions of potential clients
  • Share your business news
  • Be a voice in your industry
  • Manage your company reputation
  • Communicate with employees and partners
  • Build your client list
  • Boost your bottom line

Now, Learn How
Social media pros Starr Hall and Chadd Rosenberg take you behind the scenes of today's hottest social networks and help you uncover the best social sites for your business. Using simple steps and solutions, learn how to set up an attractive company profile, reach and engage your target market, develop stronger relationships with your current clientele, enhance your reputation, and become a recognized expert in your industry-investing nothing more than minutes a day!

  • Identify the best social-site matches for your business
  • Brand your online profile using customizing features
  • Develop content that increases your search engine exposure
  • Practice proven techniques to engage and attract quality customers
  • Use unique strategies to maintain and improve your company's reputation
  • Incorporate social media marketing and advertising opportunities into future business plans

Plus, gain social networking success tips, insights, and techniques from practicing small businesses.

“Starr Hall is single handedly changing the world’s conversation around social networking. From her insightful observations about the nature of these online communities to her practical, easy-to-manage strategies on how to use social networks to grow your business and get more clients – nobody has their finger on the pulse of this marketing tool like Starr Hall. If you’re in business today, you simply must have this innovative guide to turning social media into one of your most lucrative marketing venues.”
—Jane Deuber, Bestselling Author, Consultant and President of Profit Partners Consulting

"Hall and sidekick Rosenberg get into the nuts and bolts here with a fine primer. Their no-nonsense approach serves to make the confusing array of choices a bit more comprehensible and actionable for clueless newbies. They review the sites, provide case studies and offer opinions. It's a very good approach and their book might be the perfect one for small businesses and practices that have limited resources and limitless ambitions."
—Richard Pachter, "Get Marketing Help with New Social Media Books," The Sacramento Bee


Frequently Bought Together

Customers buy this book with The Social Media Bible: Tactics, Tools, and Strategies for Business Success $19.77

Get Connected: The Social Networking Toolkit for Business + The Social Media Bible: Tactics, Tools, and Strategies for Business Success


Editorial Reviews

About the Author

Starr Hall is the founder of 2 Point Media LLC , an international brand communications firm specializing in PR, social media, co-branding and licensing, which was recently acquired by a national award winning firm. She is currently CEO of Starr Hall Inc., an International Social Media and ePR Consulting/Training Firm.
Chadd Rosenberg is a new media specialist and audio engineer. He the founder of New World of Media, a podcasting and music production company that focuses on using social media tools to create and distribute audio and video content for corporations around the world.

Product Details

  • Paperback: 288 pages
  • Publisher: Entrepreneur Press; 1 edition (September 1, 2009)
  • Language: English
  • ISBN-10: 1599183587
  • ISBN-13: 978-1599183589
  • Product Dimensions: 8.8 x 6.1 x 0.5 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #679,588 in Books (See Top 100 in Books)

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Customer Reviews

19 Reviews
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4 star:
 (2)
3 star:    (0)
2 star:
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Average Customer Review
4.7 out of 5 stars (19 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

4 of 4 people found the following review helpful:
4.0 out of 5 stars Comprehensive and Easy to Understand, February 18, 2010
This review is from: Get Connected: The Social Networking Toolkit for Business (Paperback)
I thought I knew a lot about social networking - and then I read Get Connected and realized how much I didn't know. The book is easy to read and makes social networking easy to understand. Each of the top social networking sites, and why you would use them, is outlined, so you can pick and choose which to check out. Plus, there are many tips & tricks for creating your own social media strategies - including time management. Thanks Starr and Chadd!
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5 of 6 people found the following review helpful:
5.0 out of 5 stars An action packed adventure thriller! It'll keep you on the edge of your seat!, February 20, 2010
This review is from: Get Connected: The Social Networking Toolkit for Business (Paperback)
Whoowee. I was struggling to understand RSS feeds and blogging and linking my twitter to my linkedin and even what sites to join ... Starr Hall and Chad Rosenberg got me on the right track with their concise breakdown of the social networking sites, social media tools, and even the hows and whys of branding. What I liked best is that they didn't add a lot of fluff. What I like least is that it isn't available on the kindle (yet?).

I highly recommend Get Connected to any other small business owner trying to figure out how to leverage the web to improve their bottom line and customer service, and where to focus their efforts for maximum return.

Thanks for the help!
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Stop Being Anti-Social, February 25, 2010
This review is from: Get Connected: The Social Networking Toolkit for Business (Paperback)
This book is a MUST have for anyone who is online trying to use social media/networking to grow their business. No wonder it's skyrocketing up the Amazon rankings!

Don't be anti-social. But don't SPAM your friends, fans, and followers either. Let Starr Hall guide you through the perks and pitfalls of taking your business to the online masses.

Whether you're new to Web 2.0 (or don't even know what that means) or you realize you simply don't have the time to explore and research every new social media product or site; Hall has distilled in this book the essential information you need (and don't need) to grow your brand online. There's no hype here. Get Connected clearly defines solid, tried-and-true tools, tips, tricks, and traps to help you gain market- and mind-share for your brand.
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