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Get Content Get Customers: Turn Prospects into Buyers with Content Marketing Paperback – May 20, 2009
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From the Publisher
Moreover, many practitioners have been able to eliminate traditional marketing strategies altogether. In fact, as the authors illustrate with in-depth case studies, even very traditional companies have successfully deployed content marketing strategies in print, online, and in person.
As the book proves, the transformation from traditional to content marketing often requires both a new mindset and a new skill set. Although that's easier to say than to do, we are convinced that you and your team must make that transformation.
You may be concerned about the risks of making dramatic changes in your approach to marketing within your organization. We urge you to concentrate instead on the risks inherent in failing to make the changes necessary to compete for the new breed of buyer. We all know that many otherwise-smart companies remain mired in prehistoric marketing methodologies. If you're hesitating, think once again about the fate of the dinosaurs.
We don't know what caused the dinosaurs' demise eons ago. But, when it comes to the demise of marketing dinosaurs in the twenty-first century, we know for sure what will kill them off: the failure to develop and deploy successful content marketing strategies in the face of a game-changing metamorphosis in the business environment.
Don't be a marketing dinosaur. Start implementing your content marketing strategy today, and, as they say over at Nike, "Just do it." --This text refers to an out of print or unavailable edition of this title.
From the Author
That's why we have written Get Content. Get Customers. We are compelled to share the lessons that we have learned as media executives, as observers of content marketing best practices, and, ultimately, as content marketing practitioners ourselves. Of course,this book is part of our own content marketing strategy.
Although most organizations still rely primarily, if not exclusively, on traditional marketing tactics, a rapidly growing number of companies of all sizes are proving that content marketing is the one strategy that will pay dividends for their customers and for themselves.
In fact, the accelerating shift to content marketing is occurring not because it's fashionable, but because it's effective. --This text refers to an out of print or unavailable edition of this title.
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Top Customer Reviews
It isn't a matter that the information isn't good - it is - it's just that you must understand that a lot has changed and developed since these authors sat down and wrote this book. As the Foreward states: "Marketing is moving online at a breakneck pace." Nevertheless, there are interesting examples of success stories and it's fun to go online and see what those businesses are doing now.
If you're interested in reading what is now considered general principles, common knowledge that's well written, a look back at where we were just 8 years ago, this is the book for you! I'm enjoying it for exactly that reason, not for any "aha!" moments. If we were back in 2008, I'd give this 5 stars.
We now have a monthly magazine, Business Currents that generates great readership and great revenue--3X as much as our old Chamber publication. Our website is getting 6X as many visitors as it did before its transformation into a content-rich online home for The Chamber.
Just as the book describes, everything came down to understanding what issues are most important to our target audience--the regional business community--and delivering relevant and valuable content consistently, month in and month out. Content marketing has benefitted our members, our community, and our organization. Content marketing really works. Our organization is living proof.
You'll get powerful lessons from the `Best Practice Success Stories' and ways to implement them from the final section on `Putting the Lessons Into Action.'
You can become the change agent in your business. The key secret they reveal in this book revolves around the fact that people will no longer be seeking out your content. You have to find ways to get to them.
The Table of Contents is divided into four sections:
Section One: Coping With the Content Marketing Revolution
Section Two: How to Put Content Marketing to Work
Section Three: Learning from Smart Marketers--Best Practice Success Stories
Section Four: Putting the Lessons Into Action
Each section builds on the previous one. You'll learn a way to develop a set of processes that will help you put theories into real action that gets results. Both Joe and Newt walk the talk. Their blogs demonstrate the value you derive from providing readers with content they can't find anywhere else. I highly recommend this book.
With traditional media becoming less effective, and almost all our new clients telling us they looked at our Website (HopeHealth.com) before calling us -- it was time to re-think our marketing from top to bottom. Get Content Get Customers is a step-by-step "get er done" guide to making your business visible to anyone who may be interested enough to search for your ilk.
Once the rules of the road are established, the case studies are invaluable. No theories here. It's all real world, tested advice. It's clear Pulizzi and Barrett, the authors, believe in Content Marketing because the subject matter is delivered with passion, and makes for an interesting and "relevant" read.
This advice is easy-to-follow, and easy to implement. Garden variety websites, enhanced with free downloadable software are all you need. Then only your creativity is the limit to how effective your content marketing will be. Highly recommended!
Most Recent Customer Reviews
Marketing has changed significantly over the last four years and having a much more significant impact on lead and revenue generation for organizations. Read morePublished on September 17, 2013 by Mary
Goes over all the same stuff that has been written about before.
No new ideas, approaches or techniques.
Find and download free ebooklets, etc. Read more
For those of us who are joining the 'social media revolution' later...
A good framing of what social media is and how it can interplay with our old school marketing... Read more
If you are a business owner or in charge of marketing for a business, you need to understand content marketing, and this book does an excellent job. Read morePublished on April 18, 2010 by Bret L. Simmons
I've been in the web industry for a decade, and this is easily one of the best books at spotting a major internet trend change. Read morePublished on March 8, 2010 by Compay
It is getting harder and harder to attract prospects and customers. This book provides the perfect recipe for generating high quality leads and creating a community of enthusiasts... Read morePublished on January 1, 2010 by Terri Holley
Get Content Get Customers offers a keen looking into how marketing has changed, and how businesses of any size can leverage new opportunities afforded by the web and social media. Read morePublished on January 1, 2010 by Happy Customer
Many business books will give you everything you need to know in the first pages of the introduction. The rest is filler to sell books. Not the case with Get Content Get Customers. Read morePublished on October 7, 2009 by Kevin Lund