From Publishers Weekly
This book is the product of seven months spent in the studio and on the road with Trisha Yearwood, in addition to an impressive amount of research into country music marketing. Gubernick ( Squandered Fortune ) portrays Yearwood as a warm and remarkably talented individual who also symbolizes the movement of the Nashville Sound from cottage industry into the mainstream of American music. (There are more than 2200 country-format radio stations today, compared with 81 in 1961.) With the enormous financial potential--and concomitant risk--riding on the success of one individual, Gubernick contends, it is no surprise that costumes, song selection, choice of studio and tour musicians and other aspects of Yearwood's packaging are carefully planned and controlled. Yearwood is shown as an active participant in these decisions. This study of Yearwood as a work-in-progress will appeal to fans and to the marketing community. Photos not seen by PW.
Copyright 1993 Reed Business Information, Inc.
--This text refers to an out of print or unavailable edition of this title.
From Library Journal
Although this book acquaints readers with country music star Yearwood, its focus is on the forces that create a star. Gubernick, an editor for Forbes magazine and author of Squandered Fortune: The Life and Times of Huntington Hartford ( LJ 1/91), details the gritty bus tours, frustrating recording sessions, competition for awards, glitzy Grand Ole Opry shows, business deals, and personal relationships that comprise Yearwood's day-to-day life. The author's thorough research and straightforward writing style produce a convincing portrait of the wear-and-tear of music stardom. This book will appeal to libraries serving fans of country music as well as those curious about the inner workings of the music business.
- Carol J. Binkowski, Bloomfield, N.J.Copyright 1993 Reed Business Information, Inc.
--This text refers to an out of print or unavailable edition of this title.