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Get Known Before The Book Deal: Use Your Personal Strengths To Grow An Author Platform [Paperback]

by Christina Katz
4.7 out of 5 stars  See all reviews (84 customer reviews)

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Book Description

November 17, 2008 158297554X 978-1582975542
Sell Your First Book & Develop a Successful and Sustainable Writing Career

Before you can land a book deal—before you can even attract the interest of agents and editors—you need to be visible. How do you become visible? You develop a platform, or a way of reaching your readers. Everybody can develop a platform, and this book shows you how to do it while you're still writing.

This book offers:

  • A step-by-step approach to creating, growing, and nurturing a platform
  • An economical approach to self-promotion (no need to spend thousands)
  • A clear way to uncover your strengths and weaknesses as an author
  • The strategies that are essential (or not) to online promotion
  • A philosophy of authorship that leaves you confident, empowered, and equally partnered with agents, editors, and publishers (instead of waiting to be discovered)
  • A diverse set of tools and methods for getting known (not just web-based tools or ideas for extroverts)
After you read this book, you'll be able to answer the inevitable question: "What's your platform?" You'll learn the hows and whys of becoming visible and how to cultivate visibility from scratch. Best of all, you won't need any previous knowledge or experience to get started.

Growing a writing career isn't just about landing one book deal and then scrambling like crazy. There is a more strategic and steady way to lay the groundwork so you can avoid scrambling altogether—and Get Known Before the Book Deal is the only comprehensive book that shows you how.


Frequently Bought Together

Get Known Before The Book Deal: Use Your Personal Strengths To Grow An Author Platform + Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity + Create Your Writer Platform: The Key to Building an Audience, Selling More Books, and Finding Success as an Author
Price for all three: $40.40

Buy the selected items together


Editorial Reviews

About the Author

Christina Katz is the author of Writer Mama. She started her platform "for fun" seven years ago and ended up on Good Morning America. She has been encouraging reluctant platform-builders via her e-zine Writers on the Rise and has been covering the topic for the past two years. She recently launched the e-course, Platform Building Basics for Writers, and writes a monthly column on platform development for The Willamette Writer.
www.christinakatz.com


Product Details

  • Paperback: 272 pages
  • Publisher: Writer's Digest Books (November 17, 2008)
  • Language: English
  • ISBN-10: 158297554X
  • ISBN-13: 978-1582975542
  • Product Dimensions: 8.9 x 6.1 x 0.6 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (84 customer reviews)
  • Amazon Best Sellers Rank: #188,721 in Books (See Top 100 in Books)

More About the Author

Christina Katz, also known as The Writer Mama and The Prosperous Writer, is the author of three books from Writer's Digest: The Writer's Workout, Get Known Before the Book Deal, and Writer Mama.

A champion of mom writers while also maintaining her own prolific career, Christina's writing career tips and parenting advice appear regularly in national, regional, and online publications.

Christina has been a "gentle taskmaster" to thousands of writers over the past decade. Her students go from unpublished to published, build professional writing career skills, and increase their creative confidence by working with her intensively over the years.

A platform development pioneer, Christina's work as an expert, coach, and trainer has helped establish the concept in the minds of millions of writers, who now rely on their platforms to support their livelihoods.

Christina has helped midwife many profitable micro-publications into existence for her long-time students. The most successful of these have earned thousands of dollars for their author-owners. The future looks bright for future sales and additional projects for these or any hard-working writers who follow Christina's micro-publishing advice.

Christina holds an MFA in creative writing from Columbia College Chicago and a BA in English from Dartmouth College. She was among the first to say that academic programs that train writers should also include platform training, and today most MFA programs for writers do.

A popular speaker on creative career growth, platform development, and micro-publishing, Christina keynotes for writing conferences, literary events, MFA writing programs, and libraries. Her work has been featured and quoted on television, on radio, in newspapers, in magazines, in books, and online over the past decade.

Coaching with Christina is available in direct and indirect forms for writers working from home, on the road, or abroad. Christina lives near Wilsonville, Oregon with her multi-talented husband, her delightful daughter, and far too many pets.

Learn more by clicking around http://christinakatz.com, by subscribing to The Prosperous Writer e-zine, and by following Christina's blog and social media channels.

Make sure you have a copy of my latest Writer's Digest book!

Christina has become widely respected for her work in these areas:

Micro-publishing your way to a traditional book deal
Author platform development from start to expert
Finding and focusing on your writing specialties
Strategies for writing and selling for traditional publication and beyond
Establishing and deepening multiple income streams
Creative productivity & prosperous self-care
Mom writer training
Work/life balance in the Internet age

Words that describe Christina are:

Writing coach
Author coach
Writer coach
Creativity coach
Prosperity coach
Creative career coach
Sell your content coach
Specializing coach
Platform development coach
Micro-publishing coach
Become your own publishing imprint coach



Customer Reviews

Most Helpful Customer Reviews
24 of 24 people found the following review helpful
Format:Paperback
I liked this book. There certainly is lots of meat in it. And it is well organized and well written. It tells the reader how to be successful at self-promotion so one can become a recognized expert or noted authority. It is often said that if you want to become known as an expert or authority you need to write a book. But often times to get your first book published by a third-party publisher who will get your book distributed through the big book chains you need to get known as an expert or authority BEFORE your write your book. This book tells you most of what you should consider doing to get that publisher to sign you up.

The book is split into three parts. First we are told how to pick an expertise or what authority to become. Secondly, we are told about many of the marketing tools and techniques available to establish yourself as an expert or noted authority. And lastly, we are told how to pull all those marketing efforts together into a package (or platform) in order to self promote oneself. Basically the book falls together as follows:

Part I. WHAT EXPERTISE OR AUTHORITY?
>>Platform basics (chapters 1-3)
>>Niche development (chapters 4-6)
>>Audience identification (chapters 7-9)
>>The write attitude (chapters 10-12)
>>Mission acknowledgment (chapters 13-15)

Part II. MARKETING TOOLS & TECHNIQUES
>>Join in (chapter 16)
>>Connect with others (chapter 17)
>>Volunteer up (chapter 18)
>>Teach to learn (chapter 19)
>>Make an appearance (chapter 21)
>>Host something (chapter 22)
>>Get articles in print [& online] (chapter 23)
>>Offer a service (chapter 24)
>>*Establish an Amazon presence by reviewing books
>>*Write an ebook or ebooks
>>*Create a popular ezine

Part III.
Read more ›
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21 of 21 people found the following review helpful
5.0 out of 5 stars Welcome new addition to book-writing scene November 28, 2008
Format:Paperback
Writing is a hobby for me which I occasionally turn into a profession by getting articles accepted for publication. Last year I secured my first book contract and have a book coming out in May from Viking Press. It has been quite a learning process and I have had books to guide me all along the way-- from finding an agent to writing a book proposal, etc.

But the one aspect of book-writing I found challenging was the notion of a platform. It was one of the first questions my agent asked me and it has followed me throughout the process. I am by nature rather introverted and the notion of having to do all that networking and marketing was not too appealing. I was fortunate, though, because my article writing and my teaching and training programs (however unintentionally)served as a platform.

I discovered this book through a writer's blog- it was praised for the valuable new information it provided. I immediately found the book and literally read it in one day- constantly marking it with notes and sticky-tab reminders to return to certain sections, follow the instructions, etc.

In the field of books about writing, where many titles and topics stumble over one another offering the same tired advice, Ms. Katz's book is a bright new light providing new and valuable information. If you're a writer or thinking of becoming a writer, run, don't walk to your nearest bookstore, or click the order button here at Amazon and get it. Unless you're already a marketing whiz, this book will open up new avenues and strengthen what many consider the most important part of any book proposal- your platform and marketing plan.

Good luck to all wanna-be (and already are) writers out there-- success is possible and this book will greatly help.
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20 of 21 people found the following review helpful
Format:Paperback
Writing may be an art, but getting published is a business. This is the first book I've read where the author not only understands that, but also makes it easy for the reader to take action. Christina Katz defines a platform as "...all the ways you are visible and appealing to your future, potential, or actual readership." Substitute the word "clients" for "readership" and in this book you'll find everything business owners need to learn how to position and promote their companies or their first book. Plus, the info is presented logically, in easy-to-understand-and-implement chunks, without the hype that pads so many self-marketing books. There is an incredible amount of practical advice and real-world tips packed into 260 pages, along with encouraging statements to convince even the most self-promotion-phobic readers that, "Yes, I can!" I'm glad "Get Known before the Book Deal" came out in November because it's going to be a stocking stuffer for every writer and entrepreneur on my list!
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7 of 7 people found the following review helpful
4.0 out of 5 stars Very solid book for authors October 9, 2009
Format:Paperback
The market for professional authors has always had a little bit of a 'voodoo' aspect to it. It's clear that writing skill is critical for an aspiring author, but it's also self-evident that writing skill itself is not sufficient.

Talk to most experts and they'll talk all about this notion of 'Platform.' It's a buzz word, to be sure, but it's such a consistent part of the writing community that I secretly wanted to believe it really worked.

Christina's book is the first one I've read that really convinced me what a platform really is. It's also the first book I've read that helped me really get a grasp on some of the things that I've been struggling to do.

Although the book is targeted towards new authors (primarily those who have not yet sold their first book) I found it helpful in my own situation. (I've had a dozen technical books published, but I've still failed to establish a meaningful platform.)

Thanks for the help!
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Most Recent Customer Reviews
5.0 out of 5 stars Fabulous!
Dang it, Christina Katz! I use a whole pack of Post-It notes when I read one of your books from the library, then I have to transfer the whole mess when I purchase a copy of your... Read more
Published 2 months ago by Kerrie McLoughlin
5.0 out of 5 stars Buy this book
Get Known Before the Book Deal by Christina Katz is THE book to get on platform development. As a trusted educator in the writing and platform field, Christina has shared her all... Read more
Published 4 months ago by Carol J. Alexander
5.0 out of 5 stars Excellent Resource For Building An Author Platform
This book provided all of the information I needed to start building my author platform. I just wish I had read it sooner. Read more
Published 4 months ago by Theresa Reich
4.0 out of 5 stars Signed, Sealed, and Get Delivered!
The A step-by-step approach to creating, growing, and nurturing a platform is spectacular. Every up and coming author NEEDS this book! I highly recommend it.
Published 4 months ago by BookReviewer
4.0 out of 5 stars Good info but somewhat basic
This book was good but very basic. If you've read a lot about platform building, you might not get as much out of this. Read more
Published 5 months ago by Isadore Ann
5.0 out of 5 stars One of the best!
One of the best, easiest to read books on platforms out there! Katz breaks everything down into simple, easy to follow steps!
Published 5 months ago by Heather Hamel
5.0 out of 5 stars Christina Katz-Platform
Before reading this book, I was green and clueless about building a platform. The book provided me with valuable information that I felt empowered to build a website. Read more
Published 5 months ago by Claudette
5.0 out of 5 stars A must-read
This book was without question one of the best investments I've ever made in my writing library. I read it a few years ago, dog-eared about a third of the pages to go back and... Read more
Published 9 months ago by Ginny Kubitz Moyer, Author of "Random MOMents of Grace: Experiencing God in the Adventures of Motherhood"
5.0 out of 5 stars Great Buy
The book was a great buy. I live in Brazil, and of course some suggestions aren’t applicable. But lots of them are. Read more
Published 14 months ago by Ione Mattos
5.0 out of 5 stars Great read for aspiring authors.
I'm a recently-agented author, and my agent made this book a "must read" for all her clients. I downloaded the ebook that night and started reading. Read more
Published 17 months ago by Elia Winters
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